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- Tasks: Create and implement innovative marketing plans to drive business growth across the UK, Ireland, and Netherlands.
- Company: Join a leading company in the lifts industry with a strong focus on customer satisfaction.
- Benefits: Competitive salary, 25 days holiday, volunteering day, and comprehensive health insurance.
- Why this job: Make a real impact by delivering successful marketing campaigns and enhancing customer loyalty.
- Qualifications: Bachelor's degree in Marketing or related field, with 7 years of marketing experience.
- Other info: Collaborative environment with opportunities for professional development and career growth.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a dynamic and results‑driven Marketing Specialist to develop and implement marketing plans and activities across the UK, Ireland as well as working closely with the Netherlands. This role is ideal for someone who understands the B2B environment, is passionate about marketing, and has a strong track record of delivering impactful campaigns that drive business growth.
The Marketing Specialist is responsible for developing and implementing marketing plans and activities to drive growth and support delivery of business targets across the UK, Ireland and Netherlands. To act as the voice of the customer, helping to deliver value for our customers, drive loyalty and ensure KONE are easy to do business with.
Responsibilities and key activities:
- Support the Marketing Manager in developing marketing plans that align with global marketing strategies and local business requirements.
- Implement multi‑channel campaigns across the full marketing mix including social media, digital advertising, email, content, and traditional marketing.
- Localise and implement global marketing material and activities as required.
- Plan and deliver external events according to global guidelines.
- Develop and drive marketing activities to create demand, support sales and increase customer loyalty.
- Set clear and measurable goals and KPIs for all marketing activities, analyse performance across channels, report results, and optimise campaigns.
- Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities.
- Ensure brand guidelines are applied and key messages are consistently applied in all marketing material.
- Oversee translations and ensure materials are applicable across all countries within the front line.
- Collaborate and share best practices across marketing and communications teams within the UK, Ireland and Netherlands.
- Manage relationships with external vendors and agencies to support the delivery of marketing activities.
Experience and skills:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- CIM qualification in Marketing (or equivalent) is desirable.
- Minimum 7 years’ experience in marketing, preferably in B2B.
- Proven experience planning and executing successful marketing activities and campaigns.
- Experience in planning and delivering digital marketing campaigns across social media, paid media, SEO, PPC and content marketing.
- Strong working knowledge of digital marketing tools and platforms.
- Data‑driven mindset with a focus on performance analysis and continuous improvement.
- Excellent communication, stakeholder management and project management skills.
- Fluent in English; another language (Dutch) would be beneficial but not essential.
- Experience of working within an international brand or organisation would be beneficial.
- Strong understanding of brand and reputation management.
- Demonstrable skills in written and oral communication.
- Excellent editorial and proof‑reading skills.
What KONE can offer:
- Competitive salary.
- 25 days holiday and additional Bank Holidays.
- 1 paid Volunteering Day.
- Company Pension Scheme.
- Bonus.
- Private Medical Insurance.
- PDI.
- Dental Health Insurance.
- GymFlex Membership.
- Development opportunities and development reviews.
- Endless support from experienced leaders within the lifts industry.
- KONE Discounts.
- 24/7 GP Support.
Marketing Specialist in Surrey employer: KONE
Contact Detail:
KONE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Surrey
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use data to showcase your impact – numbers speak louder than words. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in the B2B space. Tailor your answers to show you understand their customer journey and how to enhance it.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Marketing Specialist role!
We think you need these skills to ace Marketing Specialist in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your B2B experience and any successful campaigns you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our goals. Be sure to mention your understanding of the customer journey.
Showcase Your Data Skills: Since we love a data-driven mindset, include examples of how you've used data to improve marketing performance in past roles. This will show us that you can analyse and optimise campaigns effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at KONE
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to B2B campaigns. Be ready to discuss how you've used data to drive decisions in past roles, as this will show your data-driven mindset and ability to optimise marketing performance.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've executed. Highlight the strategies you used, the challenges you faced, and the measurable outcomes. This will demonstrate your experience and ability to deliver impactful results.
✨Understand the Customer Journey
Familiarise yourself with the customer journey and be prepared to discuss how you put the customer at the centre of your marketing strategies. Share insights on how you've tailored campaigns to enhance customer loyalty and engagement.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various stakeholders, think of examples that showcase your collaboration skills. Be ready to discuss how you've managed relationships with external vendors or worked within a team to achieve common goals.