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For Companies At a Glance
- Tasks: Lead and execute marketing strategies across the UK, Ireland, and Netherlands.
- Company: Join KONE, a leader in innovative and sustainable solutions.
- Benefits: Enjoy a collaborative culture, career growth opportunities, and a focus on work-life balance.
- Why this job: Be part of a dynamic team driving impactful marketing campaigns and customer loyalty.
- Qualifications: 10+ years in marketing with strong B2B experience and leadership skills required.
- Other info: Fluency in English is essential; Dutch is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
A 12-month FTC for a dynamic and results-driven senior Marketing Manager to lead and execute our marketing strategy across UK, Ireland and Netherlands. This role is ideal for someone who understands the B2B environment, is passionate about brand building, has a strong track record of delivering impactful marketing campaigns and driving business growth.
Purpose
The marketing manager is responsible for leading the front-line marketing team to be best-in-class. Drives measurable growth through data-led strategy, creative excellence, and seamless cross-channel execution, all while championing customer-centric innovation.
The marketing manager will develop marketing strategies to drive growth and help deliver business targets across UK, Ireland and Netherlands. To act as the voice of the customer to deliver value for our customers, drive loyalty and ensure we are easy to do business with. To collaborate with many stakeholders within the front line but also at Area and Global levels as well as prioritise multiple demands and share best practice.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and support sales goals. Ensuring alignment with global plans and KONE’s strategy
- Lead development and optimise multi-channel campaigns and events across digital, social media, email, content, and traditional marketing. Ensure compliance with local regulations and standards as well as safeguarding KONEs reputation and brand
- Lead market research and competitor analysis to identify trends, opportunities, and customer insights. Utilising an understanding of market segments and customer/influencer behaviour, adjust marketing plans to meet changing markets and competitive conditions across all countries.
- Collaborate with internal teams (e.g., Sales, Business lines, global marketing, communications) to align marketing initiatives with business objectives.
- Oversee the creation of marketing materials, including brochures, presentations, and digital content. Localise global marketing collateral where applicable
- Follow-up on marketing activities and regularly report on performance using analytics tools; adjust strategies based on data insights. Provide information and feedback to global marketing and communications teams
- Ensure marketing is visible in customer touchpoints, sharing the voice of the customer across the organisation and that marketing activities are integrated across the business to ensure we drive value, loyalty and achieve our strategic ambition
- Collaborate and share best practices with global and European marketing teams as well as communications team.
- Stay up to date with industry trends and best practices to keep our customer strategies cutting-edge and competitive.
- Oversee and evaluate the local demand and lead generation and customer loyalty with the right marketing activities planned and follow up in cooperation with business and sales.
- Lead and support the achievement of business goals by strengthening and managing KONE\’s reputation and brand in collaboration with Communication team. ·
- Drive and ensure the use of new and appropriate marketing tools and channels for effective marketing activities. Apply existing global processes, channels, and tools when applicable. Identify and capture digital marketing opportunities.
- Prepare and manage the marketing budget and ensure cost-effective use of resources.
- Lead and mentor marketing team, creating a collaborative and creative environment. Manage external agencies as needed.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- CIM post graduate diploma in marketing (or equivalent)
- Minimum 10+ years of experience in marketing, including B2B and leading marketing teams.
- Proven experience in developing and executing successful marketing strategies and campaigns.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, CRM systems, salesforce, social media).
- Excellent communication, leadership, and project management skills.
- Fluent in English.
- Another language (Dutch) would be beneficial but not essential.
- Experience with international brands or in international company.
At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.
Read more on www.kone.com/careers
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Marketing Manager - 12M FTC employer: KONE
Contact Detail:
KONE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 12M FTC
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the UK, Ireland, and Netherlands. This will not only help you understand the market better but also allow you to speak confidently about how you can drive growth through innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in international brands or companies. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your ability to use data-driven strategies and cross-channel execution to achieve measurable results, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your leadership skills by preparing to talk about how you've mentored teams in previous roles. Emphasise your collaborative approach and how you’ve fostered a creative environment, as this is crucial for the Marketing Manager position at KONE.
We think you need these skills to ace Marketing Manager - 12M FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and showcases your track record of successful campaigns. Use specific metrics to demonstrate your impact on business growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and customer-centric innovation. Mention how your skills align with the responsibilities outlined in the job description, particularly in leading marketing teams and executing multi-channel strategies.
Showcase Leadership Experience: Emphasise your leadership skills and experience managing marketing teams. Provide examples of how you've mentored team members and fostered a collaborative environment to achieve marketing goals.
Highlight Digital Marketing Proficiency: Detail your knowledge of digital marketing tools and platforms, such as Google Ads and CRM systems. Discuss any successful digital campaigns you've led and how they contributed to brand awareness and customer acquisition.
How to prepare for a job interview at KONE
✨Showcase Your B2B Expertise
Make sure to highlight your experience in the B2B marketing environment. Discuss specific campaigns you've led that resulted in measurable growth, and be prepared to explain how you adapted strategies based on market insights.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data analytics to inform your marketing strategies. Share examples of how you've adjusted campaigns based on performance metrics and customer feedback to drive better results.
✨Emphasise Collaboration Skills
This role requires working closely with various stakeholders. Prepare examples of how you've successfully collaborated with sales teams, global marketing, and other departments to align marketing initiatives with business objectives.
✨Stay Current with Industry Trends
Research the latest trends in marketing, especially in digital tools and platforms. Be prepared to discuss how you would apply these trends to enhance KONE's marketing strategies and maintain a competitive edge.
