Content & Communication Lead

About Kolsquare

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLsQUARE MISSION

Kolsquare is a Benefit Company, certified B‑Corp in 2024. Kolsquare exists to help you reach your greatest potential and positively impact the world. Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLsQUARE CULTURE & VALUES

• Deliver WOW
• Be Responsible in your actions
• Pursue Growth & Learning
• Be passionate and determined
• Share your Power, Knowledge & Wealth
• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Your Role

As Content & Communication Lead, you shape and scale Kolsquare’s voice across every channel fueling awareness, trust, and engagement through bold storytelling and strategic communications. From value‑driven content to global campaigns and brand PR, you are the guardian of our narrative, the spark behind our editorial engine, and the orchestrator of every touchpoint that builds connection with our audience. Reporting directly to the CMO, you lead the Content & Communication pillar of Kolsquare’s marketing organization. You oversee brand messaging, content strategy, PR, social media, ensuring every story we tell aligns with our mission, resonates with our audience, and delivers measurable business impact. You work closely with Product Marketing, Growth, Field Marketing, Design and our different business lines (from enterprise to B2C).

Your Key Responsibilities

• Own and scale Kolsquare’s editorial strategy across blog, thought leadership, SEO/GEO, and campaign content
• Ensure global editorial calendar, aligning content initiatives with business priorities and product launches
• Drive the evolution of content formats including video, podcast, whitepapers, data studies, and creator spotlights leveraging internal and external resources
• Define as needed brand guidelines for the different business lines, ensuring consistency and refresh to reflect Kolsquare’s innovative approach and leadership position in Influencer marketing
• Act as guardian of brand voice and tone across all markets and formats, from press releases to social media channels, events, etc
• Manage global PR agency coordination across markets, supporting product launches, corporate news, and executive visibility
• Amplify Kolsquare’s leadership in ethical influencer marketing with keynotes, opinion pieces, analyst engagement and as needed local trade associations and publications
• Design and scale influencer marketing activations that build brand awareness, communities and category leadership
• Ensure communication efforts support business goals from brand, lead gen & customer retention
• Lead a team of communication, content, designer and web specialists
• Ensure team processes are optimized thanks to AI, tools, etc.

Must‑haves

• You have 5+ years of experience in content, communications, or editorial roles within high‑growth B2B SaaS, martech, or media environments ideally with pan‑European scope.
• You combine sharp editorial instincts with strategic thinking.
• You can translate business and product strategy into compelling narratives that resonate with segmented audiences.
• You’re fluent in building integrated communication plans across channels.
• You have experience in leading a team, preferably remotely, and working in a matrix environment.
• You’re as comfortable setting the vision as you are jumping into Google Docs, briefing designers, editing copy, or publishing a last‑minute announcement.
• You have a strong sense of brand voice, tone, and identity.
• With an eye for detail and design, you’ve managed messaging consistency across teams, touchpoints, and campaigns.
• A self‑starter, you thrive in a fast‑moving, international environment.
• You’ve led and developed content creators, journalists, social media managers, or comms professionals.
• You know how to build a high‑performing, collaborative team.
• You’re comfortable using data to measure content impact and optimize accordingly.
• You’re based in an EU country.

Nice‑to‑haves

• You have a deep understanding influencer marketing & media landscape
• French, Spanish, or German language a plus.
• You have an understanding of SEO & GEO
• You have lived the life of a scale up

What we offer?

• You can be based anywhere in Europe.
• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.
• Monthly and quarterly highlights in person to get together with other Kolsquarians for great team‑building events.
• A package linked to the market that will not be based on your location.
• The stability and resources of a profitable group, with the agility of a scale‑up.
• Continuous training opportunities and career development support.

The recruitment process

• Intro call with our Team Blue talent acquisition
• Interview with Peggy Studer, CMO and line manager
• Interview with Katy, Head of Product Marketing
• Business case with Peggy, and another team lead
• Coaching interview with Julia, coach for Kolsquare
• Final interview with Quentin, our CEO
• Reference checks

Kolsquare is Europe’s leading Influencer Marketing platform, a data‑driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators’ profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built a thriving global community of influencer marketing experts, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, Hermès…) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube and SnapChat. As a Certified B Corporation, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change. Since October 2024, Kolsquare forms part of Team.Blue, a leading digital enabler for businesses and entrepreneurs across Europe made up of over 60 successful brands in the fields of web hosting, domains, e‑commerce, online compliance, lead generation, application solutions, and social media.