Head of Content and Communications

About Kolsquare

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers – such as Coca‑Cola, Danone, Publicis, Orange, Sézane, Decathlon – the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

Mission

Kolsquare is a Benefit Company, certified B-Corp in 2024. Kolsquare exists to help you reach your greatest potential and positively impact the world.

Culture & Values

We cultivate a culture of inclusion for all employees that respects their individual strengths, views and experiences. Our Core Values:

• Deliver WOW
• Be Responsible in your actions
• Pursue Growth & Learning
• Be passionate and determined
• Share your Power, Knowledge & Wealth
• Build Authentic relationships

Your Role

As Head of Content & Communication, you shape and scale Kolsquare’s voice across every channel, fueling awareness, trust, and engagement through bold storytelling and strategic communications. From value‑driven content to global campaigns and brand PR, you are the guardian of our narrative, the spark behind our editorial engine, and the orchestrator of every touchpoint that builds connection with our audience. Reporting directly to the CMO, you lead the Content & Communication pillar of Kolsquare’s marketing organization. You oversee brand messaging, content strategy, PR, social media, ensuring every story we tell aligns with our mission, resonates with our audience, and delivers measurable business impact. You work closely with Product Marketing, Growth, Field Marketing, Design and our different business lines.

Key Responsibilities

• Own and scale Kolsquare’s editorial strategy across blog, thought leadership, SEO/GEO and campaign content.
• Ensure a global editorial calendar aligned with business priorities and product launches.
• Drive the evolution of content formats including video, podcast, whitepapers, data studies and creator spotlights.
• Define brand guidelines for the different business lines, ensuring consistency and refresh to reflect Kolsquare’s innovative approach.
• Act as guardian of brand voice and tone across all markets and formats.
• Manage global PR agency coordination across markets, supporting product launches, corporate news and executive visibility.
• Amplify Kolsquare’s leadership in ethical influencer marketing with keynotes, opinion pieces, analyst engagement and local trade associations.
• Design and scale influencer marketing activations that build brand awareness, communities and category leadership.
• Ensure communication efforts support business goals from brand, lead generation and customer retention.
• Lead a team of communication, content, designer and web specialists.
• Optimize team processes through AI tools and other efficiencies.

Your Profile

Must‑haves

• 5+ years of experience in content, communications or editorial roles within high‑growth B2B SaaS, martech or media environments, ideally with pan‑European scope.
• Sharp editorial instincts combined with strategic thinking; ability to translate business and product strategy into compelling narratives.
• Experience building integrated communication plans across channels.
• Leadership experience, preferably remote, in a matrix environment.
• Comfort both setting vision and diving into copy, briefing designers or publishing last‑minute announcements.
• Strong sense of brand voice, tone and identity with eye for detail and design.
• Self‑starter thriving in a fast‑moving, international environment.
• Experience developing content creators, journalists, social media managers or comms professionals.
• Data‑driven mindset, using metrics to measure content impact and optimize.
• Based in an EU country.

Nice‑to‑haves

• Deep understanding of influencer marketing and media landscape.
• Proficiency in French, Spanish or German.
• Understanding of SEO & GEO.
• Experience living the life of a scale‑up.

What We Offer

• Ability to be based anywhere in Europe.
• Full flexibility: remote work with European hubs and 400+ coworking spaces worldwide.
• Monthly and quarterly in‑person highlights to build team‑building culture.
• Competitive, market‑aligned package independent of location.
• Stability of a profitable group with scale‑up agility.
• Continuous training opportunities and career development support.

Recruitment Process

• Intro call with Team Blue talent acquisition.
• Interview with Peggy Studer, CMO and line manager.
• Interview with Katy, Head of Product Marketing.
• Business case with Peggy and another team lead.
• Coaching interview with Julia, Kolsquare coach.
• Final interview with Quentin, CEO.
• Reference checks.

Kolsquare is Europe’s leading Influencer Marketing platform, a data‑driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships. The platform enables marketing professionals to identify best creators, manage campaigns from A to Z and measure results. Kolsquare’s community includes hundreds of customers such as Coca‑Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush, Hermès. As a Certified B Corporation, Kolsquare champions transparency, ethical practices and meaningful collaborations. Since October 2024, Kolsquare is part of Team.Blue, a leading digital enabler for businesses across Europe.