At a Glance
- Tasks: Lead marketing for two vibrant Sri Lankan restaurant brands and drive performance through digital strategies.
- Company: Kolamba Group, a dynamic hospitality group with a passion for authentic Sri Lankan cuisine.
- Benefits: Competitive salary, creative freedom, and the chance to shape brand narratives.
- Other info: Opportunity to work closely with founders and grow your career in a thriving environment.
- Why this job: Join a passionate team and make a real impact in the exciting world of food and drink marketing.
- Qualifications: 4-7 years in hands-on marketing, especially in digital performance and hospitality.
The predicted salary is between 40000 - 50000 € per year.
Kolamba Group runs three London Restaurants across two Sri Lankan brands. Kolamba is our premium full-service brand with two restaurants. ADOH is our separate, more casual brand. Both share a founding team and a deep, lived Sri Lankan provenance, but they run on completely separate marketing playbooks. Our philosophy is straightforward: habit over hype, ritual over promotion, authority over trend, recognition over discount.
This is the central, in-house marketing role for the group. You will run performance marketing through our agency partners, manage the social media team, and own the monthly performance scorecard reported directly to the founders. Everything the group does in marketing sits with this role to execute and manage. It is an operating role with a strong performance bias.
What you will own:
- Performance marketing end to end through the digital agency. Briefs, budget, KPI framework, monthly ROAS.
- The group performance scorecard. Diagnose what is working and what is not, agree actions with the founders, and close items out before they roll forward.
- The in-house social media team. Reviewing and approving strategy, content planning, posting cadence, performance review and community management.
- The freelance content teams across both brands. Brief them, schedule them, quality control their output, keep the asset library in order.
- CRM and lifecycle across the premium brand. Segmentation, automations, newsletter cadence, retention discipline.
- A workable data capture approach for the casual brand.
- Agency and partner integration. Digital, PR and CRM platform partners against one shared KPI framework.
- Local search and review management. 100% review response within 48 hours across every site.
- Analytics and attribution. Tag management, the booking conversion event, the social pixel, UTM discipline.
- Brand integrity. Apply the brand language and governance rules consistently across every channel and both brands.
What we need from you:
- Four to seven years in a hands-on marketing role with a strong digital performance bias. Hospitality, food and drink, retail or premium consumer experience strongly preferred.
- Hands-on with paid search, paid social, web analytics and tag management. You can read a campaign dashboard, spot what is wrong and tell the agency what to fix.
- Track record managing social media for one or more brands across short-form video and image-led platforms.
- Experience managing freelance creative resource (photographers, videographers, social content creators), including briefing, scheduling and quality control.
- Direct experience holding external agencies to published KPIs.
- Strong working understanding of CRM lifecycle marketing: segmentation, automation, lifetime value.
- Comfortable reporting to founders monthly. You bring the data, the diagnosis and a proposed action, not just a dashboard.
- Excellent written English. Copy you produce or sign off should read like a real person wrote it.
Nice to have:
- Experience launching or scaling a new brand alongside an established one.
- Hospitality CRM and reservations platform experience.
Who you are:
- Commercially literate. You think in covers, spend per head, repeat rate and contribution margin, rather than impressions and reach.
- Operationally disciplined. You hit reporting deadlines and close out actions before anyone has to ask.
- A direct, considered communicator who can tell a founder what is not working without softening it into nothing.
Marketing Manager employer: Kolamba
At Kolamba Group, we pride ourselves on being an exceptional employer that fosters a vibrant work culture rooted in authenticity and collaboration. Our London-based restaurants offer employees the unique opportunity to engage with Sri Lankan heritage while working in a dynamic environment that prioritises personal growth and professional development. With a focus on performance marketing and a commitment to excellence, we empower our team members to take ownership of their roles, ensuring that every contribution is valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing sectors. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, social media strategies, and any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored message expressing your interest and how you can add value. It shows initiative and could set you apart from other candidates.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and ensures you’re considered for the roles that fit you best. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for the hospitality industry shine through. We want to see that you understand the nuances of food and drink marketing, so share any relevant experiences or insights that highlight your passion for this space.
Be Data-Driven:Since this role is all about performance marketing, make sure to include specific examples of how you've used data to drive decisions in your previous roles. We’re looking for someone who can diagnose issues and propose actionable solutions, so don’t hold back on the numbers!
Keep It Real:Your written English should reflect your personality—no corporate jargon here! Write as if you’re having a conversation with us. We appreciate authenticity, so let your unique voice come through in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Kolamba
✨Know Your Brands Inside Out
Before the interview, dive deep into Kolamba Group's two brands. Understand their unique marketing strategies and how they differ. Be ready to discuss how you can apply your experience in performance marketing to enhance both brands while respecting their individual identities.
✨Showcase Your Data Skills
Prepare to demonstrate your ability to analyse campaign performance. Bring examples of past dashboards you've created or worked with, and be ready to explain how you diagnosed issues and proposed actionable solutions. This role is all about data-driven decisions, so show them you can deliver.
✨Communicate Clearly and Confidently
Practice articulating your thoughts on marketing strategies and performance metrics. You’ll need to communicate directly with the founders, so being clear and concise is key. Think about how you would present a monthly scorecard and what insights you would highlight.
✨Prepare for Creative Collaboration
Since you'll be managing freelance creative resources, think about how you’ve successfully briefed and collaborated with creatives in the past. Be ready to share specific examples of how you ensured quality control and maintained brand integrity across different channels.
