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- Tasks: Lead our marketing strategy and execute growth initiatives in the Web3 gaming space.
- Company: Join a cutting-edge Web3 gaming startup backed by top industry angels, aiming to revolutionise competitive gaming.
- Benefits: Enjoy a competitive salary, performance bonuses, flexible hours, and a significant token allocation.
- Why this job: Be part of a dynamic team pushing boundaries in gaming, with opportunities for personal and professional growth.
- Qualifications: 3+ years in growth marketing, preferably in casinos or Web3 gaming, with expertise in performance marketing.
- Other info: Work remotely with a global team from renowned companies like Google and Activision.
The predicted salary is between 36000 - 60000 £ per year.
About us: We are a Web3 gaming startup building the World’s Most Rewarding Competitive Gaming Platform. Think Snake tournaments, Chess head-to-heads, crypto Coin Flips and more. Backed by some of the highest-profile angels in the space, we are a team of experienced professionals who have worked on $1B token launches and games like League of Legends - now we are doing to real-money skill-gaming what Stake or Rollbit did to classic casino games. To date, we have onboarded 500K+ users across our test apps, sold out NFT collections, and are now gearing up for our full platform launch. We operate like a pro sports team and are hunting a competitive, athlete-mindset teammate for this role - hustlers who work hard, give direct feedback, and stay focused on winning. Our goal: push boundaries, move fast, and build a billion-dollar consumer app.
Role Summary: TLDR: a Web3 native growth wizard with a background in casino and/or gaming marketing. Own our marketing engine, working directly with the CEO & founding team on brand, digital marketing and community building, taking the project from our successful testing phases to scale. We are looking for an experienced Growth Manager to lead our marketing strategy and execution. You will be the strategic brain behind our growth engine, working alongside other team members who will be more focused on tactical execution. The ideal candidate comes from a casino background, with Web3 gaming or NFT/token project experience also preferred. Think 360-marketing and growth: ads, performance marketing, influencer and partnership campaigns, referral and retention flywheels, launch campaigns, affiliate programs etc.
Key Responsibilities:
- Design and execute comprehensive growth strategies - from performance marketing and ad funnels to conversion optimization and launch/GTM campaigns
- Own content strategy and social growth - oversee content creation, SEO and social media strategy
- Build scalable growth systems - create systems for influencer campaigns, referral and affiliate programs, and partnership acquisition
- Manage partnerships and business development initiatives - KOL and CM programs, activations with other communities, collabs and partnerships with Web3 partners
- Drive community growth and activation - manage our ambassador program, run quests and giveaways, coordinate game nights and community campaigns
What We’re Looking For:
- 3+ years experience in growth marketing
- Experience at (crypto) casinos, and/or Web3 games, NFT projects, token or memecoin projects, or DeFi protocols
- Proven track record building marketing systems that scale consumer platforms
- Expert in performance marketing, ads, and conversion optimization
- Experience with affiliate programs and influencer marketing at scale
- Web3 native: deep understanding of Web3 community building and degen culture
- Entrepreneurial, data-driven mindset, with experience in growth experimentation
- Bonus: experience with launch campaigns, token marketing, or community airdrops
What We Offer:
- Competitive salary with performance bonuses
- A significant token allocation, with the potential for substantial growth (inspired by success stories like Revolut)
- Flexible working hours and environment, working with teammates across the globe with experience at companies like LimeWire, Google, Activision, Riot Games, and more
- A platform to lead growth, scale into an executive position, and become an industry success story - we want to enable you to create your growth engine with autonomy, build the systems you envision, and take an early stage startup to something huge
Web3 Growth Manager employer: Kokomo Games
Contact Detail:
Kokomo Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web3 Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Web3 gaming and crypto casinos. Understanding the competitive landscape will not only help you speak the language of the industry but also demonstrate your passion and knowledge during discussions with our team.
✨Tip Number 2
Network within the Web3 community by attending relevant events, webinars, or online forums. Building connections with influencers and other professionals can provide insights into growth strategies and may even lead to referrals that could benefit your application.
✨Tip Number 3
Showcase your previous successes in growth marketing by preparing case studies or examples of campaigns you've led. Highlighting your experience with performance marketing and community building will make you stand out as a candidate who can drive our marketing engine.
✨Tip Number 4
Demonstrate your entrepreneurial spirit by sharing innovative ideas for our growth strategy. Whether it's a unique influencer campaign or a fresh approach to community engagement, showing that you can think outside the box will resonate well with our team.
We think you need these skills to ace Web3 Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in the casino or Web3 gaming sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Web3 and competitive gaming. Discuss how your background aligns with the company's goals and how you can contribute to their growth strategy.
Showcase Your Knowledge: Demonstrate your understanding of Web3 community building and marketing strategies. Mention any relevant projects you've worked on, especially those involving NFTs or token launches.
Highlight Your Entrepreneurial Spirit: Emphasise your data-driven mindset and experience with growth experimentation. Share examples of how you've successfully implemented marketing systems that scaled consumer platforms.
How to prepare for a job interview at Kokomo Games
✨Show Your Passion for Web3 and Gaming
Make sure to express your enthusiasm for Web3 technology and gaming during the interview. Share any personal projects or experiences that highlight your passion, as this will resonate with the team who are looking for someone with an athlete-mindset.
✨Demonstrate Your Growth Marketing Expertise
Prepare to discuss specific growth marketing strategies you've implemented in the past. Be ready to provide examples of how you've successfully scaled consumer platforms, particularly in the casino or gaming sectors, as this is crucial for the role.
✨Understand Their Community and Culture
Familiarise yourself with the company's community-building efforts and the degen culture within Web3. Show that you understand the importance of community engagement and how it can drive growth, which is a key responsibility of the role.
✨Be Ready for Tactical Discussions
Since the role involves working closely with the founding team on tactical execution, prepare to discuss your experience with performance marketing, influencer campaigns, and affiliate programs. Highlight your ability to design and execute comprehensive marketing strategies.
