At a Glance
- Tasks: Plan and deliver exciting marketing campaigns for KOKO Electronic's shows and club events.
- Company: Join KOKO Electronic, a vibrant hub for music and culture.
- Benefits: Competitive salary, creative environment, and opportunities to grow your skills.
- Other info: Fast-paced role with collaboration across teams and excellent career development opportunities.
- Why this job: Be at the forefront of music marketing and make an impact in the electronic scene.
- Qualifications: Experience in marketing, strong copywriting skills, and a passion for electronic music.
The predicted salary is between 35000 - 45000 £ per year.
KOKO Electronic is looking for a Marketing Manager to plan and deliver marketing activity across our electronic programme and club offering. This role plays a key part in driving ticket sales, growing audiences, and increasing the visibility of KOKO Electronic, while supporting the wider commercial goals of the business. You’ll manage campaigns from start to finish, from planning and content creation through to delivery, tracking results and reporting. The role suits someone who is both creative and organised, confident writing copy, comfortable working with data and able to juggle multiple projects in a fast-paced, live environment. You’ll need a solid understanding of digital marketing, CRM, social media and audience behaviour, as well as a genuine interest in music and culture.
Role & Responsibilities
- Campaign Strategy & Delivery
- Plan and deliver marketing campaigns for KOKO Electronic shows and club programming, in line with brand and commercial objectives.
- Manage campaigns end to end, including planning, execution, optimisation and reporting.
- Work closely with internal teams such as Ticketing, wider Marketing, Partnerships and Venue Operations to ensure joined-up delivery.
- Liaise with artist teams to agree and deliver marketing plans that are effective and on brand.
- Work with ticketing partners to support sales performance and customer experience.
- Content, Copy & Social Media
- Plan and manage content across social media, CRM, paid digital, website listings and on-site channels.
- Write clear, engaging copy suited to different platforms and audiences.
- Manage and optimise multiple social media channels, keeping an eye on trends and identifying opportunities to grow reach and engagement.
- Oversee community management and ensure timely, appropriate responses.
- Contribute ideas for creative content, formats, and cultural moments that support the brand.
- Digital, CRM & Performance Marketing
- Plan and deliver CRM campaigns, including audience segmentation and performance tracking.
- Manage paid digital activity across paid social and paid search, with a focus on performance and ROI.
- Track and analyse campaign results using analytics tools.
- Monitor ticket sales, audience growth, engagement and conversion, sharing clear insights with stakeholders.
- Produce regular performance reports with practical recommendations.
- Audience & Commercial Growth
- Use audience data to understand who we’re reaching and identify opportunities to grow and diversify audiences.
- Support wider commercial activity across ticket sales, partnerships, membership and F&B where relevant.
- Identify opportunities for partnerships, activations and campaign amplification within the electronic music space.
- Collaboration & Operations
- Work closely with venue managers, technical teams, and advancing teams to ensure campaigns run smoothly.
- Organise and maintain marketing assets, content folders, and documentation.
- Support contract and documentation processes for external events and private hires when required.
- Manage guest list coordination for events where needed.
- Where appropriate, support junior team members and work with external agencies.
Qualifications and Skills
- Proven experience in a marketing role, ideally within music, events, entertainment, hospitality, or a similar fast-paced environment.
- Strong copywriting skills, with the ability to adapt tone and messaging across different platforms and audiences.
- A solid understanding of digital marketing, including social media, CRM, paid digital, and content performance.
- Confidence using data and analytics to track performance, spot trends, and improve campaigns.
- Highly organised, with the ability to manage multiple projects and deadlines at the same time.
- Comfortable working with a range of internal and external stakeholders, including artists and partners.
- A practical, hands‑on approach and willingness to get involved where needed.
- Genuine interest in electronic music, culture, and audience trends.
- A collaborative mindset, with the ability to work well as part of a team and support others when required.
Marketing Manager - KOKO Electronic employer: KOKO
KOKO Electronic is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about music and marketing. With a focus on employee growth, we offer opportunities to manage exciting campaigns in a fast-paced environment while collaborating with talented teams. Our commitment to innovation and community engagement makes KOKO Electronic a rewarding place to develop your career in the heart of London's dynamic entertainment scene.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - KOKO Electronic
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KOKO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KOKO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KOKO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KOKO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - KOKO Electronic
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KOKO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KOKO:Show us that you’ve done your homework! In your application, briefly mention what you admire about KOKO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KOKO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KOKO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KOKO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.