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- Tasks: Lead event sales strategies and manage corporate and private hires to meet targets.
- Company: Join a dynamic brand focused on delivering exceptional event experiences.
- Benefits: Enjoy a mix of in-office work and onsite events, with opportunities for growth.
- Why this job: Be part of a vibrant team shaping the future of events in a fast-paced environment.
- Qualifications: 5+ years in event management, strong sales skills, and a deep understanding of the UK events landscape.
- Other info: Must have the Right to Work in the UK.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Working week : The role will require a combination of in-office work and onsite shifts to support with events execution*.
*The role will usually operate from 9am to 6pm Monday to Friday but will include out of hours presence to support the execution of relevant events, working closely with the event and operational team to deliver on the needs of business.
Job Summary
With drive, ambition and thorough understanding of the Brand and product, the role of the Events Specialist is to lead in fulfilling the core sales objective to negotiate, confirm and event manage Corporate and Private Hires and meet commercial targets.
This role has a strong entrepreneurial aspect and involve proactive outreach and internal engagement, keeping up with industry trends, and contributing to the ongoing evolution of our brandâs offering. The Corporate Event Specialist is also to proactively engage with current and potential members, contributors, and ambassadors of the brand to unlock opportunities of additional sales, retainment and collaboration.
Reporting directly to the Sales & Events Director, but liaising across multiple outlets of the business, you will be actively supporting outreach and the delivery of a dynamic strategy in reaching our targets, supporting the full sales cycle, from contract creation to invoicing, ensuring a smooth transition to the Event Manager for execution
As part of the Sales & Events team, you will play a key role in shaping and delivering dynamic strategies that support our business objectives, reporting directly to the Sales & Events Director while collaborating across multiple business units.
Role and responsibilities
- Develop and implement a event sales strategy to meet and exceed sales targets, with a primary focus on corporate revenue generation, specifically across private dining areas, penthouse and areas that are closed within standard trading patterns.
- Drive proactive event sales, including lead generation that aligns with brand objectives, with a main focus on securing event sales and where appropriate, corporate memberships.
- Serve as a key contact for corporate site visits and tours, ensuring a seamless client experience
- Engage with corporate members maximise membership fulfilment, and promoting retention and increasing engagement
- Lead sales initiatives as a strong communicator with a commercial essence
- Proactively research, generate and contact leads to build key relationships, integrating these with an entrepreneurial mindset encouraging collaboration across departments.
- Conduct market research to develop ideas and identify opportunities, making commercially informed decisions
- Leverage existing database and system processes to grow & strengthen the B2B database, aligning efforts with business goals.
- Manage the full sales cycle, from contract creation to invoicing, ensuring a smooth transition to the Event Manager for execution
- Provide weekly report on proactive activity including pipeline and network growth
- Organise âshowcasesâ for the event industry and invite key influencers for tailored experiences.
- Follow up all communications with collateral, tours, meetings, and proposals to secure conversations
- Champion CRM/Salesforce across commercial teams, streamlining processes with finance and legal departments to enhance efficiency.
- Conduct regular meetings with the Membership and Cultural Events Teams to maximise the use of areas.
- Review House of KOKO Private Event offering annually with the Sales & Event Director and support this role as required.
- Build and maintain strong relationships with event suppliers to drive future commercial opportunities through partnerships and commission structures.
- With insight and supported reasoning, provide input to business offerings, outreach and collaborations.
- Foster a strong understanding of the brand across departments, ensuring alignment with brand identity and strategy.
- Manage and mentor junior team members, contributing to performance management, recruitment, and succession planning.
- Support team training and development, ensuring consistency in KOKO Culture
About you
Youâre a commercially minded events professional with a proven track record in delivering standout experiences across corporate, private and member-led environments. You balance operational depth with a strong sales instinct and youâre confident navigating multi-stakeholder projects across fast-moving, high-profile venues.
- At least 5 yearsâ experience managing complex events across multi-space venues, ideally with exposure to private members clubs or premium hospitality environments.
- You know the UK events landscape inside out, with strong existing relationships across agencies & vendors, organisers and luxury brands.
- Youâve led or helped shape high-performing sales & events teams, supporting others while keeping the pace and setting clear standards.
- Youâre financially fluent and comfortable working with budgets, understanding margin, and using commercial data to guide day-to-day decisions.
- Youâre a natural communicator, able to brief clearly, build trust with clients, and collaborate cross-functionally with ease.
- Youâre adaptable, solutions-focused, and comfortable in an evolving role â ready to grow alongside a business thatâs constantly evolving and scaling.
Please note we\âre only able to consider applicants with the Right to Work in the UK
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Management and Manufacturing
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Event Specialist employer: KOKO
Contact Detail:
KOKO Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Event Specialist
â¨Tip Number 1
Network actively within the events industry. Attend local networking events, trade shows, and seminars to meet potential clients and collaborators. Building relationships with key players in the corporate events space can open doors for opportunities at StudySmarter.
â¨Tip Number 2
Stay updated on the latest trends in the events sector. Follow industry publications, blogs, and social media channels to understand whatâs hot right now. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
â¨Tip Number 3
Prepare to showcase your previous successes in event management. Think of specific examples where you exceeded sales targets or successfully managed complex events. Being able to articulate these experiences will set you apart from other candidates.
â¨Tip Number 4
Familiarise yourself with StudySmarter's brand and offerings. Understanding our unique value proposition will allow you to tailor your approach and show how you can contribute to our goals as an Events Specialist. This preparation will impress during any discussions with our team.
We think you need these skills to ace Event Specialist
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in event management, sales, and client engagement. Use specific examples that demonstrate your ability to meet commercial targets and manage complex events.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for events and your understanding of the brand. Mention how your entrepreneurial mindset and proactive approach can contribute to their sales objectives.
Highlight Relevant Skills: Emphasise skills such as communication, relationship building, and financial fluency. Provide examples of how you've successfully navigated multi-stakeholder projects and driven sales initiatives in previous roles.
Showcase Industry Knowledge: Demonstrate your understanding of the UK events landscape and your existing relationships with agencies and vendors. This will show that you are well-connected and knowledgeable about current trends in the industry.
How to prepare for a job interview at KOKO
â¨Showcase Your Event Management Experience
Be prepared to discuss your previous experience in managing complex events. Highlight specific examples where you successfully led an event from start to finish, focusing on your role in negotiations, client interactions, and problem-solving.
â¨Demonstrate Your Sales Acumen
Since the role has a strong sales component, come ready to talk about your sales strategies and successes. Share how you've met or exceeded sales targets in the past, and be ready to discuss your approach to lead generation and client retention.
â¨Research the Company and Industry Trends
Familiarise yourself with the company's brand and its position within the events industry. Understanding current trends and challenges will allow you to speak knowledgeably about how you can contribute to their goals and adapt to changes in the market.
â¨Prepare Questions for the Interviewers
Engage your interviewers by preparing thoughtful questions about the companyâs future plans, team dynamics, and expectations for the Events Specialist role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
