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- Tasks: Lead content strategy to educate and engage users across various channels.
- Company: Join Koinly, a profitable startup in the booming crypto industry.
- Benefits: Enjoy remote work, flexible hours, and high autonomy in a lean team.
- Why this job: Shape Koinly’s voice and make an impact on complex crypto tax topics.
- Qualifications: 6+ years in content strategy with strong SEO and project management skills.
- Other info: Work in a dynamic environment with minimal meetings and maximum impact.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join Koinly as a Senior Content Strategist and build the strategy that educates, engages, and scales Koinly’s voice. We’re looking for a Senior Content Strategist to lead how we educate, attract, and engage users across every channel, from blog and SEO to social, partnerships, and thought leadership.
Responsibilities:
- Working closely with our Product Marketer and Community to ship high‑intent pieces; run refreshes; lift rankings and activation on core terms.
- Lead social strategy. Define narratives and calendars for LinkedIn, X, YouTube; set KPIs for reach, engagement, watch time, subscribers, and email sign‑ups; guide creators without executing.
- Lead channel expansion. Run time‑boxed experiments across newsletters, podcasts, communities/Reddit, guest content, and syndication. Set clear KPIs (traffic, subscribers, assisted sign‑ups). Scale winners, sunset misses, document playbooks.
- Run thought leadership. Shape Koinly’s POV with founders/SMEs; publish exec posts, data studies, and explainers; place guest content where it drives authority and demand.
- Coordinate PR and communications. Maintain a lean PR calendar; manage press notes, journalist outreach, and contributed articles; align messages across owned and earned.
- Editorial operations and governance. Own briefs, outlines, and QA; guide writers, designers, and presenters; enforce voice, tone, and style; run contributor workflows without direct line management.
- Launch operations. Plan and ship campaigns with clear owners, timelines, and approvals; create repeatable playbooks.
- Information architecture and standards. Define content models, templates, and internal style guides; ensure consistency across site sections and languages.
- Analytics and experimentation. Build simple dashboards; track rankings, engagement, activation, and conversions; A/B test headlines, formats, and CTAs; codify learnings.
- Tooling and CMS ownership. Maintain GA, Ahrefs/SEMrush, CMS, and YouTube Studio; keep taxonomies, redirects, and hygiene tight.
- Cross‑functional alignment. Partner with Product Marketing, Partnerships, and Support on launches and lifecycle moments to keep messaging coherent end‑to‑end.
What you bring:
- 6+ years in content strategy/SEO/editorial for B2C/B2B SaaS, fintech, or crypto.
- Strong on‑page and YouTube SEO with a track record of channel growth.
- Proficiency with Ahrefs/SEMrush, Google Analytics, and modern CMS workflows.
- Social strategy experience for X and YouTube; platform‑native thinking.
- Excellent editing and project management in async environments; comfortable guiding freelancers/agencies.
- English minimum of C2 written/spoken.
- Bonus points if you’ve Crypto, fintech, or tax content experience.
- Tech SEO knowledge.
- Experience supporting PR or media outreach efforts.
- Familiarity with localization or multi‑language content programs.
- Comfort scripting or planning content for video or podcasts.
- Experience building or scaling content functions from the ground up.
Why join Koinly:
- A profitable, bootstrapped startup in a hyper‑growth industry.
- High autonomy, async‑first, deep work, minimal meetings.
- Lean team with big impact: millions of users, only 34 people company‑wide.
- No bureaucratic bloat, no corporate theatre.
- Remote, flexible working hours, async by default.
Ready to shape the voice and strategy behind Koinly’s content? Apply now and help us turn complex crypto tax topics into clear, trusted, high‑impact content.
Due to the nature of our business and external requirements, we perform background checks on all potential team members; passing which is a prerequisite to join Koinly.
Senior Content Strategist | Remote (Europe wide) employer: Koinly
Contact Detail:
Koinly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Strategist | Remote (Europe wide)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or Twitter. Engage with their content, ask questions, and don’t be shy about sharing your insights. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content strategy, SEO, and social media. Use real examples that demonstrate your impact. This is your chance to shine and show Koinly what you can bring to the table!
✨Tip Number 3
Prepare for interviews by researching Koinly’s content and voice. Understand their audience and think about how you can contribute to their strategy. Bring fresh ideas to the table during your chat – it shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the Koinly culture.
We think you need these skills to ace Senior Content Strategist | Remote (Europe wide)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Content Strategist role. Highlight your experience in content strategy, SEO, and any relevant projects that showcase your skills in engaging users across various channels.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible, like traffic growth or engagement rates, to show how you’ve successfully driven results in previous roles.
Be Authentic: Let your personality shine through in your application. We want to see your unique voice and perspective, especially since this role involves shaping Koinly’s content strategy. Be genuine and passionate about what you can bring to the team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Koinly
✨Know Your Content Strategy Inside Out
Before the interview, dive deep into Koinly's existing content strategy. Familiarise yourself with their blog, social media presence, and any thought leadership pieces they've published. Be ready to discuss how you can enhance their voice and engage users across various channels.
✨Showcase Your SEO Skills
Since the role requires strong on-page and YouTube SEO knowledge, prepare examples of past successes in these areas. Bring data or case studies that demonstrate your ability to lift rankings and drive traffic, as well as your proficiency with tools like Ahrefs or SEMrush.
✨Prepare for Cross-Functional Collaboration
Koinly values cross-functional alignment, so think about how you've successfully partnered with other teams in the past. Be ready to share specific examples of how you’ve worked with product marketing or support teams to ensure coherent messaging and successful launches.
✨Demonstrate Your Project Management Skills
With a lean team and high autonomy, project management is key. Prepare to discuss your experience managing editorial workflows, guiding freelancers, and ensuring quality control. Highlight any tools or methodologies you use to keep projects on track and aligned with strategic goals.
