Content Lead (Editor-in-Chief & Strategy) | 100% Remote - Europe

Build the content engine that scales Koinly’s global voice. At Koinly, we’re looking for a Content Lead to act as editor‑in‑chief and shape how we educate and engage our users. You won’t just be managing a blog; you’ll be shaping how the world understands crypto taxes. You’ll define the content strategy, set editorial standards, oversee all output, and ensure every piece drives clarity, trust, and measurable impact. You’ll lead and grow our content team, execute SEO and product‑led initiatives, track performance, and iterate to maximize visibility, conversions, and adoption.

Working with Product Marketing, Partnerships, and Customer Support, you’ll keep messaging consistent, explore new formats and channels, and build deep expertise in crypto tax content to maintain authority and accuracy. We’re a remote‑first, async‑first startup with deep product‑market fit in the booming crypto‑fintech space. If you value autonomy, technical excellence, and high‑impact strategy over “process for process’ sake,” Koinly is where you belong.

Role at a glance

• The mission: Own Koinly’s content strategy end‑to‑end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
• Team: Marketing
• Report to: Head of Marketing
• Location: Remote – Europe
• Employment type: Full‑time (contractor – B2B)
• Experience level: ≥ 8 years
• Perks: 32 days PTO, 100% async culture, flexible schedule, and true autonomy.

What you’ll own

As the Content Lead, you will transform Koinly’s content into a scalable growth and trust engine, acting as both a visionary strategist and a rigorous editor‑in‑chief.

• Editorial strategy & roadmap: Define and execute Koinly’s editorial agenda: Translate business goals into a high‑impact roadmap covering SEO, product‑led content, and thought leadership. Establish content pillars: Prioritize initiatives across the blog, website, YouTube, and social channels to ensure a balance of evergreen educational guides and high‑conversion assets. Lead integrated storytelling: Collaborate cross‑functionally with Product Marketing, Partnerships, and Customer Support to ensure a unified narrative across the entire user journey.
• Editorial excellence & production: Act as Editor‑in‑Chief: Enforce a high bar for quality, setting the “Gold Standard” for crypto‑tax content through rigorous editing and brand‑voice alignment. Develop domain authority: Partner with tax experts and accountants to ensure every piece of content is technically accurate, authoritative, and simplifies complex regulations. Manage end‑to‑end production: Oversee the lifecycle of content from brief to publication, including the creation of industry reports, comparison pages, and data‑backed case studies. Maintain the Content Playbook: Own and iterate on style guides, tone‑of‑voice documentation, and editorial standards to ensure consistency across all contributors.
• Growth, ops & leadership: Manage and scale the content engine: Lead the content team and a network of freelancers/agencies; define roles, manage SLAs, and mentor team members. Drive measurable performance: Own organic visibility, SEO rankings, and assisted conversion metrics. Track and analyze performance to iterate on what drives the most business impact. Optimize distribution and repurposing: Develop systematic plans to syndicate and repurpose major assets across social, email, and PR channels. Refine content operations: Build and manage efficient workflows, editorial calendars, and publishing pipelines to ensure a consistent and predictable output. Expand channel footprint: Identify and launch new formats (e.g., podcasts, Reddit community content, or guest contributions) to increase brand reach within the crypto ecosystem.

Ready to define the voice of crypto tax? Koinly is where technical accuracy meets creative storytelling. If you have the editorial rigour to lead this space, we want to hear from you.

This role is a fit if…

• You’re an Editor‑in‑Chief who thrives at the intersection of editorial excellence, SEO science, and product‑led growth.
• You’ve got a natural radar for quality and can spot a misaligned brand voice from a mile away.
• You enjoy the “puzzle” of translating complex technical topics (like crypto tax and regulation) into clear, high‑trust narratives that convert.
• You’re a leader of people; you take pride in mentoring writers into strategists and building operational systems that allow a content team to scale without losing its soul.

The must‑haves

• 8+ years of experience in content strategy and editorial leadership, specifically within B2B or B2C SaaS (fintech experience is a significant advantage).
• Editorial excellence: A portfolio that demonstrates “Gold Standard” quality: flawless C2/Native English, a sharp eye for tone of voice, and the ability to edit technical drafts into compelling stories.
• SEO as a second language: Deep expertise in keyword research, intent mapping, and executing content strategies that move the needle on organic rankings and traffic.
• Proven leadership: Experience managing and scaling a mix of in‑house talent and freelance contributors. You know how to set SLAs, give constructive feedback, and build a high‑performing culture.
• Operational rigor: You don’t just “publish”; you build frameworks. You are comfortable designing workflows, content calendars, and distribution systems.
• Data‑informed mindset: You are comfortable with analytics tools and can translate raw performance data into a strategic “what’s next” for the roadmap.

Bonus Points (nice‑to‑haves)

• Crypto/Tax Native: You already understand the crypto ecosystem or have experience in a highly regulated space like tax or finance.
• Multi‑format mastery: Experience leading video strategy (YouTube/Shorts), webinars, or podcasts.
• Technical SEO: Knowledge of site migrations, schema, or core web vitals.
• Multilingual: Fluency in French or German, or experience managing localization programs.

Probably not a fit if you:

• Are primarily a writer looking to move into strategy for the first time. We need an established leader who has already owned a roadmap.
• Prefer a highly structured corporate environment with reliance on thorough guidance and direction.
• View SEO as “keyword stuffing” rather than a holistic user‑experience and growth framework.
• Are uncomfortable with the technical or “dry” nature of tax and compliance content.
• Prefer working in a vacuum; this role requires heavy collaboration with Product, Customer Support, and Partnerships.
• No prior experience in B2B or B2C SaaS.

✔️ Don’t tick every single box? Neither do we 🤷. At Koinly, we hire for ambition and strategic “gut” as much as we do for years on a CV. We celebrate unconventional career paths and “outside the box” thinking. If you’re a brilliant storyteller who doesn’t perfectly match every bullet point but knows you can lead this engine, please apply anyway, because we want to hear your vision.

That said, there are two hard gates for this role:

• Proven content leadership: You must have owned an editorial roadmap and managed a team (internal or freelance), where you’ve moved past “just writing” and have spent years successfully leading content strategy and SEO‑driven growth for a tech product.
• Editorial mastery: You possess C2/Native‑level English and the “Editor‑in‑Chief” rigor required to sign off on high‑stakes compliance and tax content.

Success outcomes: your first 90 days

The first 45 Days: foundation & alignment

• In your first six weeks, success is defined by your ability to diagnose the current state of Koinly’s content engine and establish the “Gold Standard” for future output.
• Immersion & subject matter expertise: Complete product and compliance training to navigate the nuances of crypto tax; identify the key pain points of our personas.
• Comprehensive content & talent audit: Perform a “state of the union” on all existing assets (Web, Blog, YouTube, PR) and team capabilities to identify gaps in quality, SEO, and conversion logic.
• Editorial north star: Launch a unified Content Playbook that defines our brand voice, editorial standards, and quality‑control workflows for all internal and external contributors.
• Operational quick wins: Identify and launch one high‑impact content experiment (e.g., a new distribution tactic or a high‑intent comparison page) to validate ROI early.
• Cross‑functional sync: Establish recurring feedback loops with Product Marketing, Support, and Partnerships to ensure the content roadmap serves the entire business.

The 90‑day vision

By the end of your first quarter, you will have moved from auditing to scaling. You will own a predictable, data‑backed content machine where every piece of content—from a technical tax guide to a good‑performing social thread—serves a specific purpose in Koinly’s growth engine.

Ready to write the playbook on crypto tax? 🚀 We aren’t looking for a content manager to follow a script; we’re looking for a leader to write the script. If you’re tired of surface‑level SaaS blogging and want to own the narrative for a global leader in a high‑stakes industry, this is your seat. At Koinly, you’ll have the autonomy to build, the data to grow, and the authority to lead. Don’t just join a team. Come build a growth engine.

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