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- Tasks: Lead Koinly's content strategy and team to drive clarity and growth.
- Company: Join a fast-growing crypto tax calculator trusted by thousands.
- Benefits: Competitive salary, flexible work environment, and impactful projects.
- Why this job: Shape the future of crypto tax compliance and make a real difference.
- Qualifications: 8+ years in content strategy with strong editorial and SEO skills.
- Other info: Dynamic team focused on innovation and global impact.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Own Koinly's content strategy end-to-end, set editorial standards, lead the content team, and ensure every piece drives clarity, trust, and measurable growth across all channels.
Responsibilities
- Own and execute editorial strategy aligned with business and SEO goals.
- Define content pillars and oversee cross-channel content.
- Act as Editor-in-Chief, ensuring quality, voice, and authority.
- Lead content production, standards, and workflows.
- Manage content team and scale content operations.
- Drive growth through performance, distribution, and new channels.
Core requirements
- 8+ years in B2B/B2C SaaS content strategy (fintech a plus)
- Expert editorial skills: C2 English, tone, technical editing
- Advanced SEO and organic growth strategy
- Experienced in leading in-house and freelance teams
- Skilled in workflows, calendars, and scalable ops
- Data-driven, translating analytics into strategy
Not a fit if you
- Never owned a content strategy and roadmap.
- Primarily focus on writing or managing blogs rather than leading content strategy.
- View SEO as 'keyword stuffing' rather than a holistic user-experience and growth framework.
- Never led and grew a content team.
- Are uncomfortable with technical/tax content.
- No B2B or B2C SaaS experience.
- Never managed or grown content channels.
- Prefer structured, synchronous, or closely guided work environments.
- Prefer working alone; struggles with cross-team collaboration.
- Don't have at least a C2 English level (written + spoken).
- Have less than 8 years of experience in content.
About Koinly
We’re on a mission to simplify crypto taxes and asset tracking. We are one of the fastest-growing crypto tax calculators in the world with solid product–market fit. Trusted and loved: don’t take our word for it, see what our customers say. Used by hundreds of thousands of investors and accountants, and a partner to major crypto exchanges.
Our users get through their crypto taxes in 20 minutes; many will save days or weeks, filing their crypto taxes for the first time, giving them the confidence to build a portfolio for the long term. We are building tools to enable further widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking.
Why Koinly
AIM High. Work Smart. Scale with Impact. We build products that people genuinely rely on, turning days of manual work into minutes. Our mission is to reduce compliance friction today while providing insights that help users make smarter financial decisions tomorrow. We tackle hard, complex challenges at global scale with a small, autonomous, and efficient team.
Content Lead employer: Koinly
Contact Detail:
Koinly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your expertise! Create a portfolio or blog showcasing your content strategy skills. We want to see how you think and what you can bring to the table, so don’t be shy about sharing your work.
✨Tip Number 3
Prepare for interviews by researching Koinly and understanding their mission. We love candidates who are genuinely interested in what we do, so come armed with questions and insights about our content strategy and growth goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team and contributing to our mission of simplifying crypto taxes.
We think you need these skills to ace Content Lead
Some tips for your application 🫡
Show Off Your Strategy Skills: When applying, make sure to highlight your experience in owning and executing content strategies. We want to see how you've aligned editorial goals with business objectives, so share specific examples that demonstrate your expertise!
Be the Editor-in-Chief: Since this role involves acting as an Editor-in-Chief, showcase your editorial skills and how you've maintained quality and voice in past projects. We love seeing how you’ve led teams and ensured every piece of content resonates with the audience.
Data-Driven Approach: We’re all about using data to drive decisions, so don’t forget to mention how you’ve translated analytics into actionable strategies. Share any tools or methods you’ve used to measure success and optimise content performance.
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website! It’s the best way for us to get your application and for you to explore more about Koinly and our mission. We can’t wait to hear from you!
How to prepare for a job interview at Koinly
✨Master the Content Strategy
Make sure you can clearly articulate your experience in owning and executing content strategies. Prepare examples of how you've aligned editorial strategies with business and SEO goals, and be ready to discuss specific content pillars you've defined.
✨Showcase Your Leadership Skills
As a potential Content Lead, it's crucial to demonstrate your ability to lead teams. Share stories about how you've managed in-house and freelance teams, focusing on how you scaled content operations and improved workflows.
✨Emphasise Data-Driven Decisions
Be prepared to discuss how you've used analytics to inform your content strategy. Highlight specific instances where data has driven growth or improved performance across channels, showing that you understand the importance of a data-driven approach.
✨Understand the Technical Side
Since Koinly deals with technical/tax content, brush up on relevant topics in fintech and crypto taxes. Be ready to discuss how you can translate complex information into clear, engaging content that builds trust and authority.