Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Koinly’s content strategy across various channels to educate and engage users.
- Company: Join a profitable, remote-first startup in the booming crypto tax industry.
- Benefits: Enjoy high autonomy, flexible hours, and minimal meetings.
- Why this job: Shape impactful content that simplifies complex crypto tax topics for millions.
- Qualifications: 6+ years in content strategy with strong SEO and social media skills.
- Other info: Be part of a lean team making a big impact with only 34 people.
The predicted salary is between 42000 - 78000 ÂŁ per year.
Join Koinly as a Senior Content Strategist and build the strategy that educates, engages, and scales Koinly’s voice. At Koinly, we’re looking for a Senior Content Strategist to lead how we educate, attract, and engage users across every channel, from blog and SEO to social, partnerships, and thought leadership. Working closely with our Product Marketer and Community & Partnerships Strategist, you’ll help keep our messaging consistent and meaningful across every channel where Koinly speaks.
We’re a fully remote‑first, async‑first startup with product‑market fit in a booming domain: crypto taxes. If you value autonomy, technical excellence, and clear communication over meetings and process complexity, Koinly is the place for you.
Main responsibilities:
- Lead Koinly’s content strategy across SEO, social, and thought leadership, managing production, and ensuring every piece works together to build clarity, trust, and growth.
- Own content strategy and roadmap. Set priorities, themes, cadences, and success metrics across blog, SEO, social, and thought leadership.
- Drive SEO growth. Build content architecture; ship high‑intent pieces; run refreshes; lift rankings and activation on core terms.
- Lead social strategy. Define narratives and calendars for LinkedIn, X, YouTube; set KPIs for reach, engagement, watch time, subscribers, and email sign‑ups; guide creators without executing.
- Lead channel expansion. Run time‑boxed experiments across newsletters, podcasts, communities/Reddit, guest content, and syndication. Set clear KPIs (traffic, subscribers, assisted sign‑ups). Scale winners, sunset misses, document playbooks.
- Run thought leadership. Shape Koinly’s POV with founders/SMEs; publish exec posts, data studies, and explainers; place guest content where it drives authority and demand.
- Coordinate PR and communications. Maintain a lean PR calendar; manage press notes, journalist outreach, and contributed articles; align messages across owned and earned.
- Editorial operations and governance. Own briefs, outlines, and QA; guide writers, designers, and presenters; enforce voice, tone, and style; run contributor workflows without direct line management.
- Launch operations. Plan and ship campaigns with clear owners, timelines, and approvals; create repeatable playbooks.
- Information architecture and standards. Define content models, templates, and internal style guides; ensure consistency across site sections and languages.
- Analytics and experimentation. Build simple dashboards; track rankings, engagement, activation, and conversions; A/B test headlines, formats, and CTAs; codify learnings.
- Tooling and CMS ownership. Maintain GA, Ahrefs/SEMrush, CMS, and YouTube Studio; keep taxonomies, redirects, and hygiene tight.
- Cross‑functional alignment. Partner with Product Marketing, Partnerships, and Support on launches and lifecycle moments to keep messaging coherent end‑to‑end.
What you bring:
- 6+ years in content strategy/SEO/editorial for B2C/B2B SaaS, fintech, or crypto.
- Strong on‑page and YouTube SEO with a track record of channel growth.
- Proficiency with Ahrefs/SEMrush, Google Analytics, and modern CMS workflows.
- Social strategy experience for X and YouTube; platform‑native thinking.
- Excellent editing and project management in async environments; comfortable guiding freelancers/agencies.
- English minimum of C2 written/spoken.
Bonus points if you’ve:
- Crypto, fintech, or tax content experience.
- Tech SEO knowledge.
- Experience supporting PR or media outreach efforts.
- Familiarity with localization or multi‑language content programs.
- Comfort scripting or planning content for video or podcasts.
- Experience building or scaling content functions from the ground up.
Why join Koinly:
- A profitable, bootstrapped startup in a hyper‑growth industry.
- High autonomy, async‑first, deep work, minimal meetings.
- Lean team with big impact: millions of users, only 34 people company‑wide.
- No bureaucratic bloat, no corporate theatre.
- Remote, flexible working hours, async by default.
Ready to shape the voice and strategy behind Koinly’s content? Apply now and help us turn complex crypto tax topics into clear, trusted, high‑impact content.
Due to the nature of our business and external requirements, we perform background checks on all potential team members; passing which is a prerequisite to join Koinly.
Sr. Content Manager | Remote (Europe wide) in City of London employer: Koinly
Contact Detail:
Koinly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Content Manager | Remote (Europe wide) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and engage on social media. Building connections can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in content strategy and SEO. Whether it’s a blog post or a video, let potential employers see what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Koinly, make sure to highlight how your skills align with their needs. Personalised messages can make a huge difference in getting noticed.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Sr. Content Manager | Remote (Europe wide) in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Content Strategist role. Highlight your experience in content strategy, SEO, and any relevant work in fintech or crypto. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible to show how you’ve driven growth or engagement in previous roles. Numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We value clear communication and a genuine voice, so don’t be afraid to express your passion for content and the crypto space. Show us who you are!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re proactive and keen to join our team at Koinly!
How to prepare for a job interview at Koinly
✨Know Your Content Strategy Inside Out
Before the interview, dive deep into Koinly's current content strategy. Familiarise yourself with their blog, social media presence, and any thought leadership pieces they've published. Be ready to discuss how you can enhance their existing strategy and bring fresh ideas to the table.
✨Showcase Your SEO Expertise
Since this role heavily focuses on SEO, prepare to discuss your past successes in driving organic growth. Bring specific examples of how you've improved rankings or engagement through SEO tactics. Mention tools like Ahrefs or SEMrush that you've used to achieve these results.
✨Demonstrate Cross-Functional Collaboration
Koinly values collaboration across teams, so be prepared to share experiences where you've worked closely with product marketers or other departments. Highlight how you ensured consistent messaging and alignment across channels, showcasing your ability to work in an async environment.
✨Prepare Thought Leadership Ideas
Think about potential topics for thought leadership that align with Koinly’s mission. Prepare a few ideas that could position Koinly as an authority in the crypto tax space. This shows initiative and your understanding of the industry, which will impress the interviewers.
