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For Companies At a Glance
- Tasks: Manage social media, create engaging content, and capture stunning visuals.
- Company: Join the iconic Old Course Hotel, a 5-star resort in St Andrews.
- Benefits: Enjoy free meals, discounts, wellness perks, and a competitive salary.
- Why this job: Be part of a passionate team creating memorable experiences for guests.
- Qualifications: Experience in content creation, strong copywriting skills, and social media savvy.
- Other info: Dynamic work environment with opportunities for growth and development.
The predicted salary is between 32000 - 35000 £ per year.
About Us
At the heart of the world’s greatest golfing destination, the Old Course Hotel is an AA 5 Red star, award-winning resort centred around active wellbeing and indulgent good times. Part of Kohler Company, the Old Course Hotel is a privately owned resort, priding ourselves on delivering personalised guest experiences to create lasting memories.
Why Join Our Team?
With a reputation as an employer of choice, we are committed to ensuring our associates are our number one priority. St Andrews is the home of golf and we are the home of great guest service. People are our passion and we believe each associate plays a vital role in providing memorable memories to our guests.
We are a forward-thinking employer committed to the Hoteliers Charter and developing our people, which is why we employ based on personality. We believe all skills can be taught! Throughout your career with us, you’ll have access to a wide range of different training opportunities providing routes to progress from within, allowing you to reach your full potential whilst supported by our committed leadership team.
We love celebrating our associate’s success and do so through our employee reward recognition schemes which encompass our ‘HOME’ ethos including Associate of the Month.
Whilst working for one of the most iconic hotels in Scotland, you will be rewarded with a competitive salary, company pension scheme, free onsite car parking, meals whilst on duty, 24/7 access to our employee assistance programme and FREE fitness access. Our benefits don’t end there, in your spare time, we also superb discounts in our restaurants, shops, spa and room rates. Giving you the opportunity to enjoy the many luxuries Old Course Hotel has to offer and experience the 5* service for yourself.
A career at Old Course Hotel, what’s not to love?
About The Role
An exciting opportunity for an experienced Content and Social Media Manager to join our Marketing team here at the Old Course Hotel. In this role you will manage our social media platforms and create compelling content giving personality and consistency across all channels.
We are looking for someone who knows how to tell a compelling story – whether it’s through a well-timed Instagram Reel, a scroll-stopping LinkedIn post, or an immersive brand newsletter. You will have an eye for detail, a playful yet strategic approach, and a deep understanding of what makes content resonate across different platforms. If you thrive on turning ideas into shareable moments, crafting narratives that spark conversation, and pushing boundaries, this role is for you.
Social Media
- Manage the day‑to‑day running of all social media channels, including planning, scheduling and publishing content
- Develop and maintain a content calendar aligned with marketing priorities, campaigns and events
- Actively engage with our online community by responding to comments and messages in a timely, considered way
- Monitor performance and provide insights to help optimise content and improve engagement
Content Creation & Copywriting
- Write high‑quality copy for use across the website, email newsletters, digital and print collateral
- Ensure all content reflects brand tone of voice and supports wider marketing objectives
- Work collaboratively with the marketing team to support campaigns, launches and promotions
Content Capture & Photoshoots
- Confidently capture your own content when needed, including photography and short‑form video, using mobile and/or camera equipment
- Support the planning and delivery of photoshoots, shot lists, on‑site support and asset management
- Work with internal teams and external partners (photographers, videographers, freelancers) to deliver strong visual content
Collaboration & Stakeholder Management
- Work closely with multiple departments across the resort to source content, gather information and bring stories to life
- Build strong working relationships to ensure content is accurate, timely and aligned with business needs
- Manage feedback and approvals efficiently while maintaining creative integrity
To be successful in this role you will have the following qualities and experience
Essential
- Proven experience in a content, social media or digital marketing role
- Strong copywriting skills with excellent attention to detail
- Confident capturing photo and video content for social media
- In‑depth understanding of key social media platforms and best practice
- Strong organisational skills with the ability to manage multiple projects at once
- Confident communicator who is comfortable working with a wide range of stakeholders
Desirable
- Experience supporting or leading photoshoots
- Basic editing skills (e.g. Canva, Adobe, or similar tools)
- Experience within hospitality, lifestyle, travel or luxury brands
Hours
Permanent full Time, 40hrs per week
Salary
£32,000 - £35,000 per annum
Why You’ll Love Working With Us
- Dine On Us – Enjoy free meals and refreshments every day in our complimentary staff canteen, including hot meals, salad bar, tea, coffee & soft drinks.
- Exclusive Resort Perks – Treat yourself to generous discounts across the resort from award winning restaurants, luxury room stays and in our Pro Shop (St Andrews only PGA approved pro shop)
- Kohler Group Benefits – Unlock even more savings with our wider discounts across the Kohler family.
- Wellness, Your Way – Enjoy free access to our on-site Kohler Waters Fitness Centre, featuring a fully equipped gym, 20-metre pool, sauna and hot tub. Relax, recharge, repeat.
- Plan Your Future – We’ll help you get access to the right information through complimentary mortgage consultations.
- Cycle2Work – Stay active and save money with our Cycle2Work programme, good for you and the planet.
- Perkbox – Enjoy exclusive discounts, rewards and monthly treats all in one easy app.
- Get Rewarded - Earn fantastic rewards on our Global Recognition Platform and introduce great talent to our team through our generous Refer a Friend scheme.
- 24/7 Wellbeing Support – Our Employee Assistance Programme is available around the clock, offering confidential guidance whenever you need it.
The Old Course Hotel is an equal opportunities employer. We aim to ensure that no job applicant, employee, or worker is discriminated against on the grounds of protected characteristics.
Content & Social Media Manager employer: Kohler Hospitality
Contact Detail:
Kohler Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Social Media Manager
✨Tip Number 1
Get to know the Old Course Hotel inside out! Familiarise yourself with their brand, values, and what makes them tick. This way, when you chat with them, you can show off your knowledge and passion for their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where they might be. A friendly chat can go a long way in making a memorable impression and could even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills. Think about how your experience aligns with their focus on storytelling and guest experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Old Course Hotel family.
We think you need these skills to ace Content & Social Media Manager
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some creativity and flair into your writing. Remember, this role is all about storytelling, so start telling yours right from the get-go.
Tailor Your Content: Make sure to tailor your application to the specific role of Content & Social Media Manager. Highlight your relevant experience and skills that align with what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Be Clear and Concise: While we love a good story, clarity is key! Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to read and understand your qualifications and experiences. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we stand for at the Old Course Hotel.
How to prepare for a job interview at Kohler Hospitality
✨Know Your Platforms
Before the interview, make sure you’re familiar with the social media platforms the Old Course Hotel uses. Dive into their content and understand what resonates with their audience. This will help you discuss how you can enhance their online presence.
✨Craft Your Story
Prepare a few examples of compelling stories you've told through content in your previous roles. Think about how you can relate these experiences to the hotel’s brand and values, showcasing your ability to create engaging narratives.
✨Showcase Your Skills
Bring along a portfolio of your best work, including social media posts, copywriting samples, and any photography or video content you’ve created. This tangible evidence of your skills will speak volumes about your capabilities.
✨Engage and Ask Questions
During the interview, don’t hesitate to ask questions about their current marketing strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.