Specification Sales Manager, New Build

Field based covering the South East England. Base salary of £47k+ based on skills and experience, plus sales bonus, company car and other benefits to be discussed on application.

At Kohler Mira Ltd, we’re not just a company, we’re a century-strong success story. With over 100 years of continuous growth and innovation, we’ve become a powerhouse in showering technology, proudly leading the way with cutting-edge solutions that redefine everyday experiences. As part of the globally renowned Kohler Co.—a privately owned leader in kitchen and bath products and luxury hospitality, Kohler Mira Ltd is backed by a legacy of excellence and a bold vision for the future. Now is an exciting time for you to join us. We’re investing heavily in innovation and expanding our impact across our three market-leading brands:

• Mira Showers – The UK’s #1 name in domestic showering, trusted by millions of households.
• Rada Controls – Experts in commercial water control, delivering smart, safe, and sustainable solutions across the UK and beyond.
• Recoup – Experts in wastewater heat recovery, driving energy efficiency in modern homes.

Whether you're passionate about sustainability, technology, or making a real difference in people’s lives, Kohler Mira Ltd offers a dynamic environment where your ideas can thrive, and your career can grow. At Kohler Mira Ltd, your growth is our passion; we believe learning should be a lifelong adventure and at Kohler Mira, that journey is filled with standout opportunities at every turn. Whether you're gaining hands-on experience through coaching and mentoring, or accessing some of the best formal training available, we’re committed to helping you thrive. Our culture is built on continuous personal development, creativity, and collaboration. You’ll work alongside inspiring people in a positive, forward-thinking environment where your ideas aren’t just welcomed, they’re celebrated. Here, your contributions can spark real change and make a lasting impact.

If you're ready to make a real impact and grow with a company that’s redefining excellence in domestic showers, we’d love to hear from you.

Position Summary

Join a High-Performing Team, Driving Innovation in New Build Specification. Are you a motivated, strategic thinker with a passion for building relationships and delivering results? As a key member of our New Build Sales team, reporting directly to the National Sales Manager, you’ll play a pivotal role in shaping how Mira’s innovative solutions are understood and adopted across the specification chain. In this exciting regional role, you’ll be the driving force behind a thriving project pipeline—identifying opportunities, converting new business, and nurturing long-term partnerships. Your mission? To ensure every customer and stakeholder truly understands the ‘Why Mira difference—our unique value proposition that sets us apart in the market. You’ll be the trusted advisor to a diverse portfolio of large, medium, and small developers, crafting tailored propositions that highlight the full potential of our product and service offering.

To thrive in this role, you’ll need to be:

• A proactive, self-motivated approach with a strong drive to achieve and exceed targets.
• A collaborative mindset, thriving in a fast-paced, team-oriented environment.
• Strategic territory and pipeline management skills, with a keen eye for opportunity.
• Excellent communication and problem-solving abilities, capable of influencing and inspiring.
• A solution-focused attitude, always approaching challenges with a “can-do” mindset.
• Resilience and adaptability, balancing priorities effectively in a dynamic sales landscape.

Key Responsibilities

• Build, manage and convert a rolling 1 – 5-year pipeline for your area through identification of key business opportunities (existing and new) within New Build sector. Align your focus with the Mira strategic plan, driving revenue and profitability targets.
• Manage strategic customers, building account plans for future business, aligning strategic focus and driving collaboration between the business and your customers across multiple functions.
• Diagnose customer needs, leveraging ranging, pricing and after sales proposals to build compelling customer proposals that drive competitive advantage and deliver winning solutions for products and services, demonstrating a measurable return on investment.
• Build trust and develop collaborative relationships with customers and colleagues in all stages of the specification chain. Lead and manage customer relationships, understanding key issues and opportunities whilst driving positive outcomes for the UK business.
• Develop Market Insight, continuously build your understanding of the New Build sector by staying informed on market trends, regional variations, relevant legislation, and ESG (Environmental, Social, and Governance) priorities. Use this knowledge to engage confidently with stakeholders and position Mira as a forward-thinking, compliant, and value-driven partner.
• Leverage social media for Market Engagement. Actively engage with the New Build community across platforms like LinkedIn by creating and sharing on-brand, educational content. Use social media to promote innovation, showcase current product ranges, and reinforce Mira’s position as a thought leader in the specification space.
• Fully utilize the existing CRM system to manage customers, pipeline, project tracking and reporting.
• Build monthly forecasts based on pipeline conversion to drive accuracy in the demand planning process.
• Communicate internally across relevant functions, providing robust market, customer and competitor feedback to drive knowledge and inform commercial decision making.

Skills/Requirements

• Proven Sales Experience. Demonstrated success in a field-based B2B sales role, ideally within a technically led specification environment. You should have a strong background in account management, with experience influencing decision-makers and managing complex sales cycles across multiple stakeholders.
• A good understanding of the New Build Bathroom sectors and/or Building Services.
• Demonstrates a strong foundational understanding of sustainability principles and their practical impact within the New Build housing sector. This includes awareness of evolving environmental regulations, low-carbon building practices, and the increasing demand for energy-efficient solutions.
• Preferable: Selling a product solution into New Build and understanding of the key factors of the tender process.
• Skilled in Excel, PowerPoint, Word and Outlook.
• An energetic, eager to learn, customer centric team player who builds trust and rapport to establish relationships quickly and proactively builds a pipeline of new business.
• Tenacious, driven and competitive.
• Clean, full driving license is required.

Sales skills:

• Proficient in lead generation employing various methods such as cold calling, emailing, telemarketing, networking, and digital outreach.
• Exceptional interpersonal skills for building and maintaining strong developer relationships, understanding their needs, and effectively communicating solutions across both products and services.
• Good negotiation and upselling skills, leveraging competitor insights to secure win-win agreements and match the right solution to the project & client.
• Proven track record of closing sales deals, recognising buying signals, and guiding prospects through the sales process to successful closure.
• Diligent follow-up with prospects and clients using CRM tools to ensure satisfaction and retention, providing timely support and information.
• Analytical mindset to analyse market data and trends, aligning sales strategies with business objectives to contribute to organisational growth.

About you:

• This role will suit someone who is a driven and focused self-starter.
• Ability to balance priorities and focus between long term high value projects and the day-to-day customer, quotation and conversion management within your sales pipeline, prioritising your time to maximise the pipeline conversion and grow sales.
• A learning mindset, seeking to understand market trends to stay ahead of the competition and defend your specification at all stages from design to completion over a long specification cycle (up to 5 years).
• An exceptional relationship builder, able to build trust and communicate effectively at all levels within an organisation, comfortable with meetings in a variety of settings across all new build settings.
• A true brand ambassador and expert in your field, adaptable depending on the situation and focused on building specifications which meet the specific needs of the developer from our UK range of products and services.

We can offer you a lot in return! We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With a genuine commitment to creating better tomorrows, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

In the UK, Kohler Mira Ltd. is made up of three market leading brands: Mira Showers, Rada Controls, and Recoup. Where our brands differ in market position, they are equal in their commitment to design, innovation, and providing a single level of quality regardless of price. Kohler Mira is committed to diversity and inclusion to drive our business results and create a better future every day for our diverse associates, consumers, partners, and global communities. As an equal opportunities employer, it is Kohler Mira’s policy to recruit, hire, and promote qualified people in all job classifications without prejudice.