At a Glance
- Tasks: Lead the charge in promoting our games and studio through creative content and community engagement.
- Company: Koffeecup, a vibrant game studio creating immersive UGC experiences.
- Benefits: Join a passionate team with opportunities for creativity and growth.
- Other info: Dynamic role with a focus on creativity and strategic impact.
- Why this job: Be the voice of Koffeecup and make waves in the gaming community.
- Qualifications: Experience in game marketing, strong storytelling skills, and a hands-on approach.
The predicted salary is between 40000 - 50000 £ per year.
Koffeecup is a game studio brewing worlds and games.
We build creator-first UGC experiences on Roblox, UEFN and Meta Horizon, we develop and port for console, and we make our own games: Hoomanz!, Mine Maniac, Gunslingers, Wild West Saloon, Maloka and more on the way.
Here’s our problem: we make great stuff and we’re too quiet about it.
We need someone whose entire job is to fix that.
Loudly.
You’ll be our propaganda warrior.
The person in the studio who breathes Koffeecup, bleeds Koffeecup, and makes sure everyone in gaming and immersive knows exactly who we are, what we’ve shipped, and why they should care.
Job requirements Who we’re looking for We don’t care how many years you’ve done this.
We care what you’ve made.
Marketing for games, creator platforms, or something adjacent that made you fast and scrappy — studio or platform experience is a big plus.
You know the UGC world: Roblox, Fortnite Creative, Horizon.
You know what a good launch beat looks like and how those communities actually behave.
A maker.
Show us content you personally created that performed.
Followers you grew.
A campaign you ran end to end with your own hands.
Strategic enough to sit with a CEO and argue about positioning; scrappy enough to ship three posts before lunch.
A storyteller in flawless English who can turn “we built a mixed‑reality gunslinging game” into something people share.
Calm under pressure, allergic to being a passenger, and genuinely fired up by the idea that the studio’s voice is yours to build.
Who we’re not looking for Someone who wants to manage a marketing department from a spreadsheet.
Someone who needs a brand book, a sign-off chain and three weeks to post a screenshot.
Someone who thinks “gaming experience” means they once ran ads for a mobile casino Job responsibilities Shout about our games.
Hoomanz! and the rest of our slate don’t market themselves.
You’ll own the beats: launch campaigns, community hype, platform features, creator collabs, Tik Toks that don’t feel like a brand made them.
You understand that marketing a Roblox world is nothing like marketing a B2B service, and you’re fluent in both.
Shout about the studio.
Clients hire studios they’ve heard of.
You’ll build Koffeecup’s reputation across the industry: the work, the culture, the wins, the weird experiments.
Case studies, showreels, event presence, Linked In that people actually read.
Make the content yourself.
This is a hands‑on role.
You write, you cut video, you brief artists, you post, you reply.
Community management is yours too — the Discord, the comments, the players.
If your instinct is to commission an agency, this isn’t your job.
If your instinct is to grab a camera and film the team playtesting at 6pm, it is.
Think in strategy, execute in content.
You’ll partner with the CEO and CCO on where we point the cannon, then load it and fire it yourself.
Big‑picture roadmaps with clear priorities and success measures, backed by daily output.
Prove it works.
Track performance across channels, share what’s landing and what’s not, keep the pipeline and reporting honest.
Gut feel gets you started; data keeps you employed.
Camera‑on presence: clarity and inclusion when we work across studios (London, SF, Bordeaux).
You show up.
Proactive ownership: you spot the opportunity and take it before anyone asks.
No passengers.
High‑craft storytelling: everything you put out makes us look as good as the work is. #J-18808-Ljbffr
Studio Propaganda Lead in London employer: Koffeecup
At Koffeecup, we pride ourselves on being a vibrant and innovative game studio that champions creativity and collaboration. Our work culture is dynamic and inclusive, offering employees the chance to grow their skills in a hands-on environment where every voice matters. With exciting projects on platforms like Roblox and Meta Horizon, we provide unique opportunities for personal and professional development while ensuring that our team members are celebrated for their contributions to our gaming community.
StudySmarter Expert Advice🤫
We think this is how you could land Studio Propaganda Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Koffeecup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Koffeecup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Koffeecup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Koffeecup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Studio Propaganda Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Koffeecup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Koffeecup:Show us that you’ve done your homework! In your application, briefly mention what you admire about Koffeecup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Koffeecup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Koffeecup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Koffeecup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
