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For Companies At a Glance
- Tasks: Drive digital marketing performance and create engaging content across multiple channels.
- Company: Tech-focused company supplying advanced software tools to automotive OEMs.
- Benefits: Competitive salary, flexible working options, and a collaborative environment.
- Why this job: Shape the future of in-house marketing and work with emerging technologies.
- Qualifications: Experience in B2B digital marketing, PPC, SEO, and strong analytical skills.
- Other info: Great opportunity for growth and influence in a dynamic team.
The predicted salary is between 34000 - 45000 £ per year.
KO2's client is a technology-led business supplying advanced software tools to automotive OEMs. As the company continues to grow, they are expanding their in-house marketing function and are now looking for an experienced Marketing Executive to join their team in York.
This is an office-based role with some flexibility for home working. The role benefits from close collaboration with the wider business, so candidates should expect to spend a significant proportion of the working week onsite.
The role
This position sits within a small, collaborative marketing team and reports directly into the Head of Marketing. The successful candidate will play a key role in driving digital marketing performance across multiple channels, bringing fresh ideas, insight and hands-on expertise.
The focus is on B2B digital marketing within a technical environment. While prior automotive experience is not required, an interest in technology and the ability to quickly understand complex products is essential.
Key responsibilities include:
- Managing and optimising PPC campaigns, with a focus on improving conversion rates and ROI
- Developing and executing SEO strategies to reduce reliance on paid channels over time
- Analysing performance across digital channels and using data to guide decision-making
- Creating and repurposing digital content and marketing assets, including infographics, short videos, blog content, eBooks and similar materials
- Working with existing technical content and transforming it into engaging digital assets
- Managing website content through a CMS (Drupal experience is beneficial, but not essential)
- Exploring and leveraging emerging channels, including generative AI platforms, to increase visibility and traffic
- Working closely with sales to support account-based marketing and aligned campaigns
All digital marketing activity is handled in-house, so this role offers a high level of ownership and influence, with the opportunity to directly shape how marketing is delivered.
About you
This role would suit a mid-level marketing professional with solid experience in B2B digital marketing, ideally within a technology-focused environment.
You are likely to have:
- Proven experience across PPC, SEO and digital campaign management
- Strong analytical skills and a desire to understand what works, why it works, and how to improve it
- Experience creating or developing digital marketing assets from existing content
- A good working knowledge of content management systems
- Confidence working closely with sales teams and other stakeholders
- A proactive mindset, with the ability to bring new ideas and approaches to the team
- An interest in emerging technologies and AI-driven marketing channels
This is not a junior role, but equally not a senior management position. It is well suited to someone with several years of experience who is looking to grow, develop and take on more responsibility over time.
What's on offer
- Salary of £40,000 - £45,000, depending on experience
- Permanent role based in York
- Office-based position with flexibility to work from home
- Supportive, collaborative working environment
- Opportunity to shape and influence an evolving in-house marketing function
Marketing Executive employer: KO2 Embedded Recruitment Solutions Ltd
Contact Detail:
KO2 Embedded Recruitment Solutions Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, PPC strategies, and SEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like KO2, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application. Plus, it shows you're genuinely interested in joining our team and helps us keep track of your application.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your B2B digital marketing experience and any relevant skills in PPC, SEO, and content creation. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for technology and marketing. Tell us why you're excited about this role and how you can contribute to our team. Keep it engaging and personal!
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any specific tools or methods you've used to track and improve digital marketing performance. We love candidates who can back up their claims with numbers and insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at KO2 Embedded Recruitment Solutions Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your PPC and SEO knowledge before the interview. Be ready to discuss specific campaigns you've managed, what strategies worked, and how you measured success. This will show that you’re not just familiar with the concepts but have hands-on experience.
✨Show Your Analytical Side
Prepare to talk about how you use data to drive decisions in your marketing efforts. Bring examples of how you've analysed performance across digital channels and what insights you gained from that data. This will demonstrate your analytical skills and your ability to improve marketing outcomes.
✨Bring Fresh Ideas to the Table
Think about innovative marketing strategies or emerging technologies you could leverage in this role. Whether it’s generative AI platforms or new content formats, having a few ideas ready to share will highlight your proactive mindset and enthusiasm for the position.
✨Understand the Company and Its Products
Even if you don’t have automotive experience, take some time to research the company and its software tools. Understanding their products will help you articulate how your skills can contribute to their marketing efforts and show your genuine interest in the role.
