Associate Director, Programmatic

Associate Director, Programmatic

Full-Time 58500 - 71500 £ / year (est.) Hybrid
K

At a Glance

  • Tasks: Lead programmatic strategies and drive client campaign performance with a talented team.
  • Company: Innovative firm blending data science and creativity, recognised with prestigious awards.
  • Benefits: Unlimited paid time off, 401k matching, annual bonuses, and generous medical plans.
  • Other info: Embrace a culture of learning and teamwork while shaping the future of advertising.
  • Why this job: Join a collaborative environment where art meets science and make a real impact.
  • Qualifications: 7+ years in programmatic campaigns and strong leadership skills required.

The predicted salary is between 58500 - 71500 £ per year.

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating.

We were built from scratch with Ph D data scientists and award-winning creatives working on the same briefs, from day one.

That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate.

We're distributed across the U.

S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars.

We translate our clients’ business goals into meaningful metrics, then buy media across all channels to drive those outcomes.

You’ll work alongside data analysts, data scientists, media buyers, and software engineers.

As Associate Director, Programmatic, you’ll set the approach to programmatic across multiple clients, lead the team that carries it out, and stay close enough to the work to guide it in the platforms.

You’ll be accountable for results, for the quality of the team’s work, and for the growth of the people on it.

  • WHAT YOU’LL DO
  • Drive performance for your clients’ campaigns by meeting their targets and telling clear, insightful stories about the results.
  • Design and author the team’s overall strategy and approach to programmatic across multiple clients.
  • Translate each client’s business objectives into programmatic plans, and coordinate them with social, search, and addressable TV.
  • Manage KPIs, deadlines, and day-to-day spend for the campaigns you oversee, working with channel specialists on strategy, insights, and optimizations.
  • Manage and develop your direct reports and take responsibility for the whole team’s growth, including training and mentoring.
  • Set best practice for setup, optimization, and reporting, share knowledge across teams, and maintain quality control procedures for campaign implementation.
  • Be the point of escalation for problems, resolving them in a client-centric environment and coordinating the team’s response.
  • Evaluate and manage vendors and partners to broaden the team’s capabilities.
  • Help guide internal research and development for automation, optimization, and machine learning.
  • Build analyses, stories, and slides for client media plans and reports.
  • Explain Known’s programmatic value, technology, and process to current and prospective clients, and support new business.
  • Stay current on programmatic trends, technologies, and best practices.

WHO YOU ARE AND WHAT YOU HAVE

  • A degree from a well-regarded college or university; STEM preferred.
  • 7+ years of hands‑on experience managing the buying, strategy, and execution of data-driven performance programmatic campaigns, ideally at a digital agency, including experience leading people.
  • 2+ years of management experience, including team check‑ins, aligning team priorities, and training new members on programmatic and organization processes.
  • Deep experience in major DSPs, ideally The Trade Desk, Amazon DSP, and Google DV360, across display, video, and CTV.
  • An understanding of how programmatic teams work with social, search, strategy, and measurement teams.
  • Experience across verticals and across performance and brand campaigns.

Skills, abilities, and knowledge

  • Expertise designing high-performance programmatic campaigns: allocation, measurement plan, strategy, and scaling budgets.
  • Comfort going in-platform to pull analyses when needed.
  • An understanding of the basic stats and math behind smart media buying.
  • Excellent communication and presentation skills.
  • Experience working directly with data scientists is a plus.
  • Experience multitasking in a fast-paced environment is a plus.
  • Competencies
  • Translates business challenges into quantitative problems and delivers high-quality work that meets client expectations.
  • Delegates well to junior team members.
  • Highly collaborative.
  • Committed to the quality and accuracy of analytics, in your own work and in the work of others.
  • SOME OF OUR PERKS
  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
  • ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team.

We see the good.

We never stop learning.

There’s always a better way.

At Known we are setting out to build something more than just a company.

We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $115K-$125K

*** ****** *** This range is posted in compliance with state and municipal Pay Transparency laws.

In addition to base compensation, this role is eligible to receive additional Known benefits.

  • #LI-RR1

Associate Director, Programmatic employer: KNOWN

KNOWN is an attractive employer due to its unique blend of data science and creative agency work, fostering a collaborative environment where employees can engage in both smart and creative tasks. The company offers opportunities for professional growth through mentorship and cross-functional collaboration, making it ideal for those looking to advance their careers in a dynamic setting.

K

Contact Details:

KNOWN Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Associate Director, Programmatic

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KNOWN and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KNOWN are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KNOWN on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KNOWN. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Associate Director, Programmatic

Programmatic Advertising
Data-Driven Campaign Management
Team Leadership
Client Relationship Management
KPI Management
DSP Expertise (The Trade Desk, Amazon DSP, Google DV360)
Campaign Strategy Development

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KNOWN. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of KNOWN:Show us that you’ve done your homework! In your application, briefly mention what you admire about KNOWN’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at KNOWN

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KNOWN will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At KNOWN, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.