At a Glance
- Tasks: Lead PPC & SEO strategies for clients and manage multiple campaigns.
- Company: Established Digital & Creative agency with a focus on innovation.
- Benefits: Salary between £34K-£44K, company bonus, and flexible working options.
- Other info: Great opportunities for career progression and team building.
- Why this job: Join a growing team and make a real impact in digital marketing.
- Qualifications: Expertise in Google Ads, SEO tools, and strong analytical skills.
The predicted salary is between 34000 - 44000 £ per year.
An established Digital & Creative agency are looking for someone to Lead all aspects of PPC & SEO for the agency and their clients.
- You're the all-encompassing expert on all things SEO and PPC and will need to be:
- Proficient in Google Ads, Meta Ads Manager and GA4
- Expert is SEO tools like Ahrefs, SEMrush & Google Search Console
- Strong on keyword research, technical SEO and on-page optimisation
- Experienced in paid social & paid search campaigns
- Analysing and reporting in GA4 and Looker Studio
- Translating data into insights for clients
- Managing multiple client accounts and campaigns at once
Role overview
- SEO strategy and delivery across audits, keywords, on-page optimisation.
- Technical SEO using AHREFS, Google Search Console and GA4.
- Creating, managing and optimising paid search campaigns.
- End to end management of paid social campaigns across Meta, Linked In, and other platforms
- Writing and testing copy (they do have an in house copywriter who can assist with the non-technical SEO too).
- Good client comms across reports, meetings, calls and emails.
- Staying up to date with trends, algorithms, and technology / tools.
- Collaboration with other departments
Salary £34K-£44K, company bonus scheme, flexible working.
Opportunities to progress in position and long term to build a team as the agency continues to grow.
Office based in Stoke-on-Trent.
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Digital Marketing Manager in Stoke-on-Trent employer: KnoWho
KnoWho is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Manchester. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and creative expression, ensuring that our team members can thrive while leading impactful PR campaigns. Join us to be part of a forward-thinking company that values innovation and results-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Stoke-on-Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KnoWho and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KnoWho are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KnoWho on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KnoWho. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Stoke-on-Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KnoWho. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KnoWho:Show us that you’ve done your homework! In your application, briefly mention what you admire about KnoWho’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KnoWho
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KnoWho will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KnoWho, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
