At a Glance
- Tasks: Implement marketing strategies with channel partners to boost growth and engagement.
- Company: Join KnowBe4, a leader in Human Risk Management, shaping the future of security.
- Benefits: Enjoy bonuses, tuition reimbursement, and a fun, high-tech work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in cybersecurity while developing your marketing skills.
- Qualifications: 2+ years in channel marketing, preferably in IT Security or SaaS.
The predicted salary is between 40000 - 50000 € per year.
KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We’re pioneering a new era of security. Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against deepfakes and emerging AI‑powered threats. We believe that protecting organizations from cyber threats and creating a positive environmental impact go hand in hand.
Position Summary
The Channel Marketing Specialist is responsible for implementing marketing plays to/through/with channel partners in their region. You will work with channel sales and eligible partners to proactively plan joint marketing and development activities, and support the regional channel marketing strategy by executing and measuring campaigns to recruit, enable and accelerate partners as part of the KnowBe4 Partner Program.
Responsibilities
- Plan and manage partner marketing activities within budgetary guidelines and deadlines.
- Execute strategic partner marketing programs with extreme ownership, attention to detail and commitment to tracking success.
- Partner with regional partner strategy team, channel sales, and field marketing to support partner growth plans.
- Coordinate logistics for partner‑focused webinars, workshops and regional events, including traveling for on‑site support as needed.
- Nurture and build strong relationships with internal stakeholders including channel sales, partner program office, field marketing and other marketing team members.
- Stay in the know about channel and marketing best practices.
Qualifications
- A minimum of 2 years of experience in channel marketing, specifically with a focus on supporting a network of partners.
- Experience in the IT Security or SaaS technology industry a plus.
- Previous experience with partner marketing funding/MDF programs preferred.
- Proficient in Salesforce customer database.
- Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent a plus.
- Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products.
- Strong verbal and written communication skills.
- Familiarity with channel partner business and operations, including revenue and pipeline principles.
- High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements.
- Experience working in a cross‑functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes.
- Excellent time management and organizational skills.
- Excellent interpersonal skills: conveying the value of our product and programs to partners and representing the company culture and beliefs outward.
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level.
Benefits
We offer company‑wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses – all in a modern, high‑tech, and fun work environment.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law.
If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request‑accommodation.
No recruitment agencies, please.
Channel Marketing Specialist (Position located in London, England) employer: KnowBe4
At KnowBe4, we pride ourselves on being an exceptional employer, offering a vibrant work culture in London that fosters innovation and collaboration. Our employees benefit from a range of perks including company-wide bonuses, tuition reimbursement, and a commitment to personal growth through continuous learning opportunities. Join us in our mission to create a secure future while enjoying a modern, high-tech environment that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Specialist (Position located in London, England)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to KnowBe4. Use LinkedIn to connect and engage with current employees; they might give you the inside scoop on what it’s really like to work there.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research KnowBe4’s products and their approach to Human Risk Management. Be ready to discuss how your experience aligns with their mission and how you can contribute to their channel marketing efforts.
✨Tip Number 3
Showcase your skills! If you’ve got experience with partner marketing or project management software, be sure to highlight that in conversations. Bring examples of successful campaigns you’ve managed to demonstrate your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the KnowBe4 team and contributing to their innovative culture.
We think you need these skills to ace Channel Marketing Specialist (Position located in London, England)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Channel Marketing Specialist role. Highlight your experience in channel marketing and any relevant skills that match the job description. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of campaigns you've executed or partnerships you've nurtured. This helps us understand your impact and how you can contribute to our mission.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you're a great fit for the role and our culture.
Apply Through Our Website:We encourage you to submit your application through our careers page. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, you’ll find all the info you need about our company culture there!
How to prepare for a job interview at KnowBe4
✨Know Your Stuff
Before the interview, dive deep into KnowBe4's mission and values. Understand their approach to Human Risk Management and how they leverage AI. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in channel marketing. Focus on how you've successfully managed partner relationships and executed marketing campaigns. Use metrics to demonstrate your impact!
✨Ask Smart Questions
Come prepared with insightful questions about the role and the company. Inquire about their current marketing strategies or how they measure success in partner programmes. This shows you're engaged and thinking critically about how you can contribute.
✨Demonstrate Team Spirit
Since collaboration is key in this role, be ready to discuss how you've worked effectively in cross-functional teams. Share examples of how you’ve navigated shared responsibilities and influenced positive outcomes, showcasing your interpersonal skills.
