At a Glance
- Tasks: Implement marketing strategies with channel partners to drive growth and success.
- Company: Join KnowBe4, a leader in Human Risk Management and AI-powered security.
- Benefits: Enjoy bonuses, tuition reimbursement, and a fun, modern work environment.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in cybersecurity while developing your marketing skills.
- Qualifications: 2+ years in channel marketing, preferably in IT Security or SaaS.
The predicted salary is between 40000 - 50000 £ per year.
KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against deepfakes and emerging AI-powered threats.
The Channel Marketing Specialist is responsible for implementing marketing plays to/through/with channel partners in their region. You will work with channel sales and eligible partners to proactively plan joint marketing and development activities. In addition, you will support the regional channel marketing strategy by executing and measuring campaigns to recruit, enable, and accelerate partners as part of the KnowBe4 Partner Program.
Responsibilities- Plan and manage partner marketing activities within budgetary guidelines and deadlines.
- Execute strategic partner marketing programs with extreme ownership, attention to detail, and commitment to tracking success.
- Partner with regional partner strategy team, channel sales, and field marketing to support partner growth plans.
- Coordinate logistics for partner-focused webinars, workshops, and regional events including traveling for on-site support as needed.
- Nurture and build strong relationships with internal stakeholders including channel sales, partner program office, field marketing, and other marketing team members.
- Stay in the know about channel and marketing best practices.
- A minimum of 2 years experience in channel marketing, specifically with a focus on supporting a network of partners.
- Experience in the IT Security or SaaS technology industry is a plus.
- Previous experience with partner marketing funding/MDF programs is preferred.
- Proficient in Salesforce customer database.
- Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent is a plus.
- Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products.
- Strong verbal and written communication skills.
- Familiarity with channel partner business and operations, including revenue and pipeline principles.
- High attention to detail and discipline to follow established policies and procedures while proposing incremental improvements.
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities, and influence successful outcomes.
- Excellent time management and organizational skills.
- Excellent interpersonal skills: convey the value of our product and programs to partners.
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level.
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses—all within a modern, high-tech, and fun work environment.
For more details about our benefits in each office location, please visit our website.
Channel Marketing Specialist (Position located in London, England) employer: KnowBe4, Inc.
At KnowBe4, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through our comprehensive benefits package, including company-wide bonuses, tuition reimbursement, and a supportive environment that encourages continuous learning and collaboration. Join us in pioneering the future of Human Risk Management while enjoying a modern, high-tech workplace that values both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Specialist (Position located in London, England)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Channel Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is your chance to shine and demonstrate how you can bring value to KnowBe4.
✨Tip Number 3
Prepare for interviews by researching KnowBe4 and understanding their mission. Be ready to discuss how your experience aligns with their goals in human risk management and channel marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the KnowBe4 team. Don’t miss out!
We think you need these skills to ace Channel Marketing Specialist (Position located in London, England)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Channel Marketing Specialist role. Highlight your experience in channel marketing and any relevant skills that match the job description. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of campaigns you've executed or partnerships you've nurtured. This helps us understand your impact and what you can bring to the table.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at KnowBe4, Inc.
✨Know Your Stuff
Before the interview, dive deep into KnowBe4's mission and values. Understand their approach to Human Risk Management and how they leverage AI. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in channel marketing. Focus on campaigns you've executed, partnerships you've nurtured, and how you've measured success. Be ready to discuss how these experiences can translate to the Channel Marketing Specialist role.
✨Ask Smart Questions
Come prepared with insightful questions about the role and the team dynamics. Inquire about the current challenges they face in partner marketing or how they measure the success of their campaigns. This shows you're thinking critically about the position and are eager to contribute.
✨Demonstrate Your 'Can Do' Attitude
Throughout the interview, embody a positive and proactive mindset. Share instances where you've tackled challenges head-on and learned from feedback. This aligns perfectly with the qualities they're looking for in a candidate and will leave a lasting impression.
