Channel Marketing Specialist (Position located in London, England)

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against deepfakes and emerging AI-powered threats.

The Channel Marketing Specialist is responsible for implementing marketing plays to/through/with channel partners in their region. You will work with channel sales and eligible partners to proactively plan joint marketing and development activities. In addition, you will support the regional channel marketing strategy by executing and measuring campaigns to recruit, enable, and accelerate partners as part of the KnowBe4 Partner Program.

Responsibilities

• Plan and manage partner marketing activities within budgetary guidelines and deadlines.
• Execute strategic partner marketing programs with extreme ownership, attention to detail, and commitment to tracking success.
• Partner with regional partner strategy team, channel sales, and field marketing to support partner growth plans.
• Coordinate logistics for partner-focused webinars, workshops, and regional events including traveling for on-site support as needed.
• Nurture and build strong relationships with internal stakeholders including channel sales, partner program office, field marketing, and other marketing team members.
• Stay in the know about channel and marketing best practices.

Qualifications

• A minimum of 2 years experience in channel marketing, specifically with a focus on supporting a network of partners.
• Experience in the IT Security or SaaS technology industry is a plus.
• Previous experience with partner marketing funding/MDF programs is preferred.
• Proficient in Salesforce customer database.
• Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent is a plus.
• Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products.
• Strong verbal and written communication skills.
• Familiarity with channel partner business and operations, including revenue and pipeline principles.
• High attention to detail and discipline to follow established policies and procedures while proposing incremental improvements.
• Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities, and influence successful outcomes.
• Excellent time management and organizational skills.
• Excellent interpersonal skills: convey the value of our product and programs to partners.
• “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level.

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses—all within a modern, high-tech, and fun work environment.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.