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- Tasks: Drive lead generation and manage marketing data for multiple brands.
- Company: Join Knovia Group, a dynamic company focused on growth and innovation.
- Benefits: Enjoy 25 days annual leave, flexible working, and wellness perks.
- Why this job: Make an impact in marketing while developing your skills in a supportive environment.
- Qualifications: Experience in marketing operations and CRM platforms is essential.
- Other info: Collaborative culture with excellent career development opportunities.
The predicted salary is between 30000 - 30000 £ per year.
This is a commercially focused marketing role responsible for driving lead generation, marketing performance, and marketing data management across the Knovia Group portfolio of businesses. The Marketing Executive will support marketing activity across:
- Paragon Skills
- Shaping Lives
- Babington
- Tempdent
The role will focus on ensuring marketing activity across these businesses is data-driven, commercially focused, and aligned to revenue growth. This role will play a key role in managing marketing automation, campaign data, CRM systems, and lead generation activity, ensuring that marketing campaigns generate high-quality leads and measurable commercial impact. This role sits at the intersection of marketing, sales, and data, supporting the Group Marketing Director in ensuring marketing activity contributes directly to sales pipeline growth across the Knovia Group.
Group Lead Generation and Pipeline Growth- Support the development and delivery of lead generation campaigns across Knovia Group brands
- Design and execute data-led marketing campaigns to drive employer and learner acquisition
- Work closely with commercial and sales teams across the group to ensure leads are effectively managed and converted
- Ensure marketing activity contributes directly to sales pipeline growth and commercial targets
- Maintain and manage marketing and prospect data across all Knovia Group brands
- Analyse campaign performance across channels and brands to track: Lead generation, Conversion rates, Campaign performance, Marketing contribution to revenue
- Produce regular performance reporting to support data-driven marketing decisions
- Manage and optimise email marketing campaigns and marketing automation journeys in DotDigital
- Build and maintain automated lead nurturing programmes to support learner and employer engagement
- Ensure accurate and consistent data integration between DotDigital and Salesforce CRM
- Maintain strong CRM data quality and segmentation, enabling effective campaign targeting
- Support the delivery of multi-channel marketing campaigns across digital channels including email, website, and social media
- Assist in the creation of marketing content and communications that support lead generation campaigns
- Work collaboratively with marketing colleagues across the group to deliver consistent and commercially focused campaigns
- Experience in a commercial marketing, demand generation, or marketing operations role
- Strong experience working with CRM platforms such as Salesforce
- Experience using marketing automation or email marketing platforms, ideally DotDigital or similar
- Experience working with lead generation campaigns and marketing funnels
- Previous experience working in education, apprenticeships, or skills-based sectors would be advantageous
- Experience developing automated marketing journeys and segmentation strategies
- Strong analytical skills with the ability to interpret marketing data and optimise campaign performance
- Ability to manage own time and resources effectively
- Excellent organisational and project management skills
- Strong communication skills and the ability to collaborate with multiple teams and stakeholders
If you want to see more details of this role, please contact Talent@knovia.co.uk to request a copy of the full job description and person specification.
We are proud to offer a suite of benefits that are handpicked for you:
- 25 days annual leave - increasing with length of service and 8 bank holidays
- Holiday purchase scheme
- Up to 3 days of paid volunteering leave and corporate conscience initiatives
- Recognition and long service awards to celebrate our colleagues
- Perkbox - a suite of discounts, lifestyle benefits and wellness tool
- 3% matched Employer Pension contribution
- In person team meetings and 1:1s
- Enhanced Maternity leave after 2 years of service
- Income protection and Life Assurance
- Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us
- CPD and training opportunities
- 4pm Friday finish with flexible working opportunities available
- Flexible and supportive team and with a great culture
- Employee Assistance Programme, with a dedicated People Team to support all colleagues
Knovia is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. Knovia is a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.
Marketing Operations Executive in Bristol employer: Knovia
Contact Detail:
Knovia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Executive in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, data analysis, and any lead generation successes. This gives you a chance to stand out and demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around data-driven marketing and lead generation. Tailor your answers to show you understand their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Knovia Group. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Operations Executive in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Executive role. Highlight your experience with CRM platforms and marketing automation, as these are key for us. Use specific examples that showcase your skills in lead generation and data management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how your background aligns with our goals at Knovia Group. Be sure to mention any relevant experience in education or skills-based sectors.
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise marketing campaigns. This will show us you can contribute to our revenue growth objectives effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Knovia Group.
How to prepare for a job interview at Knovia
✨Know Your Data
Since this role is all about marketing data management, make sure you brush up on your analytical skills. Be prepared to discuss how you've used data to drive marketing decisions in the past. Think of specific examples where your insights led to successful lead generation or campaign performance.
✨Familiarise with CRM and Automation Tools
Get comfortable with CRM platforms like Salesforce and marketing automation tools such as DotDigital. If you have experience with these, be ready to share how you've optimised campaigns or managed data within these systems. If not, do a bit of research to understand their functionalities and how they can impact lead generation.
✨Showcase Your Campaign Successes
Prepare to talk about previous marketing campaigns you've worked on, especially those that involved lead generation. Highlight your role in the campaign, the strategies you employed, and the measurable outcomes. This will demonstrate your ability to contribute to sales pipeline growth effectively.
✨Collaboration is Key
This position requires working closely with various teams, so be ready to discuss your teamwork experiences. Share examples of how you've collaborated with sales or other marketing teams to achieve common goals. Emphasising your communication skills and ability to work across departments will show you're a great fit for the team.