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- Tasks: Support and execute digital marketing campaigns across social media, websites, and webinars.
- Company: Join knoell, a leading global service provider in regulatory and clinical development.
- Benefits: Enjoy flexible remote work options, personal development opportunities, and a supportive work-life balance.
- Why this job: Be part of a collaborative team that values innovation and diverse perspectives in a fast-paced environment.
- Qualifications: 2-3 years of B2B digital marketing experience; strong communication and collaboration skills required.
- Other info: Opportunity to work with industry leaders and participate in a global employee referral program.
The predicted salary is between 28800 - 42000 £ per year.
Join Us in Shaping the Future of Regulatory Services.
knoell is one of the leading global service providers in regulatory registration, clinical development, and product development support. As a family-owned business, we take pride in our commitment to the highest standards and believe that people are at the heart of our success. With our team of scientific and regulatory experts and an extensive network of partners, we ensure reliable solutions that address our clients\’ global business needs right from the start.
At knoell, we are guided by our core values of commitment, reliability, excellence and diversity. Are you someone who thrives in a collaborative environment? Do you take pride in delivering high-quality results and upholding excellence in everything you do? At knoell, we are passionate about embracing diverse perspectives, knowing that this fuels innovation and strengthens our impact. If you\’re ready to be part of a team that values these principles, we want to hear from you!
Think Globally. Act Locally.
YOUR ROLE
We are looking for a motivated Digital Marketing Specialist(Junior/Mid-Level, B2B) to join our global marketing team. This junior-to-mid-level role is ideal for someone with 2–3 years of hands-on experience who is eager to grow their skills and take the next step in their career.
You will be responsible for supporting and executing digital campaigns across multiple channels, with a strong focus on social media, website updates, paid campaigns, and webinar productions. Working closely with the broader marketing team, you will help deliver campaigns that drive brand awareness, lead generation, and engagement, while gaining valuable experience in global B2B marketing.
This is a collaborative and fast-paced role where you will balance creative execution with technical know-how, contributing to the growth and visibility of the knoell brand worldwide.
Key Areas of Responsibility
- Manage and grow organic social media content (LinkedIn and YouTube), ensuring alignment with global brand messaging.
- Execute and monitor paid digital campaigns (LinkedIn, Google, Bing), tracking ROI and providing recommendations for improvement.
- Support global webinar production and logistics, coordinating with the Senior Marketing Manager and subject matter experts.
- Assist with web-based material for SEO alignment.
- Support the creation of digital assets, including Canva graphics, video snippets, and campaign materials.
- Monitor digital campaign performance using analytics tools and support the preparation of reports and dashboards.
- Collaborate with team members across content, events, automation, and design to align campaigns globally
Administrative Responsibilities
- Support the execution of global marketing campaigns focused on lead generation.
- Collaborating with internal stakeholders.
- Track and document campaign activity, ensuring deadlines are met.
- Ensure campaign content and visuals are consistent with brand guidelines.
Technical Responsibilities
Webinar Support
- Assist with production, logistics, promotion and follow-up for webinars.
- Coordinate with experts and internal teams on materials and scheduling.
- Support content repurposing for post-webinar engagement.
Social & Paid Media Execution
- Write, schedule, and publish LinkedIn posts aligned with campaigns and events.
- Execute and monitor paid campaigns, supporting reporting and performance analysis.
- Contribute to content calendar planning with the wider team.
Website & CMS
- Publish and update content on the corporate website.
- Apply SEO best practices to all digital content.
Analytics & Reporting
- Assist with monitoring performance across digital channels using analytics tools.
- Provide reports and insights to improve marketing effectiveness.
- Contribute to testing activities (A/B, content performance) to optimize and improve campaigns.
You will be balancing multiple priorities, work independently and deliver in a timely manner to align with campaign goals.
YOUR PROFILE
Essential Requirements
- Bachelor’s degree in marketing or related field (or equivalent work experience)
- Minimum 2 to 3 years of experience digital marketing (B2B preferred)
- Good understanding of social media platforms, paid media, and website CMS.
- Familiarity with analytics tools and reporting dashboards.
- Experience with webinar or virtual event tools is a plus (training will be provided).
- Strong communication and collaboration skills.
- Proactive, eager to learn, and able to manage multiple priorities in a global environment.
Technical
- Working knowledge of LinkedIn Campaign Manager, Google/Bing Ads, or similar platforms; eager to expand expertise.
- Salesforce (CRM) for campaign setting and performance reporting
- Familiar with CMS platforms and SEO fundamentals
- Grasp of analytics platforms (preferably Matomo or similar)
- Understanding of UTM tagging and tracking campaign performance
Content & Marketing Strategy
- Strong writing skills for B2B social media and campaign assets
- Understanding of lead generation funnels and B2B marketing tactics
- A keen eye for design and branding consistency across all channels
- Ability to create data-informed strategies that support business growth.
Communication & Collaboration
- Excellent written and spoken English
- Ability to work cross-functionally and communicate effectively with global teams
- Team-oriented with a proactive, solution-focused mindset
Project Management
- Strong time management and multitasking skills
- Highly organized with attention to detail and delivery quality
- Ability to work independently while managing timelines and expectations
WHAT WE OFFER
- Work in a dynamic family-owned business environment with an international team in which new ideas, creative approaches, and collaboration are valued.
- You will have the opportunity to work with market leaders in our industry.
- Development is core, and at knoell we offer various opportunitiesto support your personal, leadership and technical development, including English language courses to help you effectively communicate in our business language.
- knoell offersa flexible working policy and is a remote-first company, where you have the flexibility to work from home, at our headquarters in Mannheim or at one of our local offices based in your location.
- Part-time work options are generally supported on request subject to meeting business requirements.
- It is important to us that you have both a career and personal life – we celebrate the work-life balance of our colleagues.
- At knoell we have a globalemployee referral program as part of the recruitment process where you can actively participate and get rewarded for referring talent to knoell.
If you have any questions, feel free to reach out to us atapplication@knoell.com. If you\’re looking to join a global leader in regulatory and clinical services, where you can make a real impact and contribute to a team that values your contributions, then knoell is the place for you.
We look forward to receiving your application!
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Digital Marketing Specialist (B2B) employer: Knoell
Contact Detail:
Knoell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (B2B)
✨Tip Number 1
Familiarise yourself with knoell's core values: commitment, reliability, excellence, and diversity. During your interactions, whether in interviews or networking, highlight how your personal values align with theirs to demonstrate that you're a good cultural fit.
✨Tip Number 2
Showcase your understanding of B2B digital marketing by discussing specific campaigns you've worked on. Be prepared to share insights on what strategies were effective and how you measured success, as this will illustrate your hands-on experience.
✨Tip Number 3
Engage with knoell's social media channels, particularly LinkedIn and YouTube. Comment on their posts or share relevant content to get noticed. This not only shows your interest in the company but also demonstrates your social media skills.
✨Tip Number 4
Prepare to discuss your familiarity with analytics tools and how you've used them to optimise campaigns. Being able to articulate your analytical skills will be crucial, especially since the role involves monitoring campaign performance and providing insights.
We think you need these skills to ace Digital Marketing Specialist (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B contexts. Emphasise your skills in social media management, paid campaigns, and analytics tools, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and your understanding of knoell's values. Mention specific examples of how you've successfully executed digital campaigns in the past and how you can contribute to their team.
Showcase Your Skills: In your application, highlight your familiarity with tools like LinkedIn Campaign Manager and Google Ads. If you have experience with webinar production or SEO, make sure to include that as well, as it aligns with the job requirements.
Demonstrate Cultural Fit: knoell values collaboration and diversity. Use your application to convey your ability to work in a team and your eagerness to learn from others. Share any experiences that showcase your adaptability and commitment to excellence.
How to prepare for a job interview at Knoell
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on your digital marketing skills, especially in B2B contexts. Be prepared to discuss your experience with social media platforms, paid campaigns, and analytics tools, as these are crucial for the role.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams, highlight your ability to collaborate effectively. Share examples of past projects where you worked with others to achieve a common goal.
✨Prepare for Technical Questions
Expect questions about specific tools and platforms mentioned in the job description, such as LinkedIn Campaign Manager and Google Ads. Familiarise yourself with their functionalities and be ready to discuss how you've used them in previous roles.
✨Emphasise Your Proactive Attitude
The company values individuals who are eager to learn and take initiative. Prepare to share instances where you took the lead on a project or sought out new learning opportunities to enhance your skills.
