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- Tasks: Create and optimise targeted email campaigns that engage clients and generate leads.
- Company: Join a dynamic marketing team focused on data-driven strategies.
- Benefits: Gain valuable experience, develop your skills, and contribute to impactful projects.
- Why this job: Combine creativity and analytics to drive real results in email marketing.
- Qualifications: Experience in email marketing and familiarity with Salesforce or similar platforms.
- Other info: Opportunity for growth in a fast-paced environment with a focus on innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a creative and data-driven Email Marketing Executive to join our marketing team. This role is ideal for someone who understands that effective email marketing is not just about sending campaigns, but about delivering the right message to the right audience at the right time. You will play a key role in planning and delivering targeted email campaigns that nurture prospects, engage existing clients, and support lead generation across the business. Using Salesforce and our dedicated email marketing platform, Account Engagement, you will build segmented audiences, create personalised campaigns based on behaviour and lifecycle stage, and continually optimise performance through data-led insights. This role suits someone who enjoys combining creativity, analytics, and strategy to drive measurable results.
Responsibilities
- Plan and deliver strategic email campaigns and automated nurture journeys that support lead generation and client engagement.
- Develop personalised messaging based on customer behaviour, lifecycle stage, and engagement history.
- Build, segment, and manage email audiences within Salesforce to ensure accurate targeting and improved campaign performance.
- Design and optimise mobile-responsive email templates that align with brand guidelines and enhance the user experience.
- Monitor campaign performance including open rates, click-through rates, conversions, and engagement metrics.
- Analyse results, identify trends, and provide data-led recommendations to improve campaign effectiveness.
- Produce clear campaign performance reports and share insights with the wider marketing and sales teams.
- Work closely with marketing and sales colleagues to ensure email activity aligns with wider campaigns and commercial objectives.
- Maintain best practice in email marketing including compliance, deliverability, and data hygiene.
- Stay up to date with developments in email marketing, automation, and personalisation tools.
Requirements
- Proven experience delivering email marketing campaigns with a strong understanding of audience segmentation and lifecycle marketing.
- Experience using Salesforce Account Engagement (Pardot) or similar marketing automation platforms.
- Strong analytical mindset with the ability to interpret campaign data and translate insights into improvements.
- Excellent written communication skills with the ability to craft clear and engaging email content.
- Strong organisational skills and attention to detail.
- A proactive and creative approach to campaign development and optimisation.
- Experience in property, investment, or financial services marketing would be advantageous but is not essential.
Why Join Us
You’ll be part of a sales and marketing team focused on delivering high-quality, data-driven campaigns that support both client engagement and business growth. This role offers the opportunity to develop sophisticated lifecycle email strategies and make a measurable impact on lead generation and investor communication.
Email Marketing Executive in Manchester employer: Knight Knox - Property Investment (Manchester)
Contact Detail:
Knight Knox - Property Investment (Manchester) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and analytics reports. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out to companies you admire and express your interest. A well-timed email can make all the difference.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Tailor your application to highlight your experience with Salesforce and email marketing strategies.
We think you need these skills to ace Email Marketing Executive in Manchester
Some tips for your application 🫡
Show Your Creativity: When crafting your application, let your creative side shine! We want to see how you can bring fresh ideas to email marketing. Use engaging language and examples that showcase your unique approach to campaigns.
Be Data-Driven: Since this role is all about combining creativity with analytics, make sure to highlight your experience with data. Share specific examples of how you've used insights to improve campaign performance in the past. We love numbers!
Tailor Your Message: Just like in email marketing, personalisation is key in your application. Make sure to tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us why you're the perfect fit for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Knight Knox - Property Investment (Manchester)
✨Know Your Email Marketing Basics
Before the interview, brush up on your email marketing fundamentals. Understand audience segmentation, lifecycle marketing, and how to craft engaging content. This will show that you’re not just familiar with the tools but also the strategies behind successful campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign success in the past. Bring examples of how you've analysed performance metrics like open rates and click-through rates, and be ready to suggest improvements based on those insights. This will demonstrate your data-driven mindset.
✨Familiarise Yourself with Salesforce Account Engagement
If you have experience with Salesforce or similar platforms, make sure to highlight it. If not, take some time to learn the basics of Salesforce Account Engagement. Being able to speak confidently about how to build and manage segmented audiences will set you apart.
✨Prepare Questions About Their Campaigns
Think of insightful questions to ask about their current email marketing strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their goals. Plus, it gives you a chance to showcase your creativity and strategic thinking.