At a Glance
- Tasks: Lead global brand, content, and experiences strategy to drive growth and client engagement.
- Company: Join a leading real estate firm known for innovation and collaboration.
- Benefits: Competitive salary, career development, and opportunities to shape the brand's future.
- Other info: Be part of a creative team that values innovation and collaboration.
- Why this job: Make a significant impact on brand presence and client relationships in a dynamic environment.
- Qualifications: Extensive experience in brand strategy and leadership, with a focus on digital and content.
The predicted salary is between 80000 - 100000 £ per year.
Why this role matters: By integrating brand, content, and experiences, you will create a unified and powerful market presence that strengthens client relationships and drives sustainable growth.
Key Responsibilities
- Strategic Leadership
- Define and execute a global brand, content, and experiences strategy, aligned with the firm's commercial objectives and growth ambitions.
- Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.
- Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.
- Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.
- Brand
- Establish a global brand tracking framework, with clear metrics on brand perception, awareness, and positioning versus competitors.
- Deliver a consistent global Brand Visual Identity (VI), narrative, and tone of voice, supported by scalable templates and governance.
- Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.
- Ensure the brand narrative is optimised for LLM and AI-driven search environments, enhancing discoverability and digital authority.
- Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.
- Events & Experiences
- Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.
- Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.
- Lead the optimisation of event platforms (e.g. Cvent) to enhance engagement, data capture, and ROI.
- Manage third-party platforms (e.g. Headbox) and create efficiencies in event sourcing, delivery, and cost management.
- Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high-quality client journey.
- Content
- Oversee the delivery of global content programmes aligned to the new Brand VI and supported by AI governance frameworks.
- Establish "The View" as a video-first global digital channel, hosted on Knight Frank's .com platform.
- Define and implement the optimal model for in-house content production, balancing quality, scalability, and cost efficiencies versus outsourcing.
- Lead the management and optimisation of Engage to deliver strong SEO performance and measurable content impact.
- Operational Oversight
- Develop and implement global frameworks, standards, and governance for brand, content, and experiences.
- Partner with regional and service line teams to ensure seamless integration of brand and content into day-to-day commercial activity.
- Ensure data-driven decision making across all brand and content initiatives, with clear reporting and insight.
- People & Culture
- Build, lead, and inspire a high-performing global team across brand, content, and experiences.
- Drive talent development, succession planning, and capability building across marketing functions.
- Foster a culture of creativity, collaboration, and innovation aligned to the firm's values.
- External & Client Engagement
- Represent Knight Frank as a thought leader in brand, content, and experiential marketing within the real estate sector.
- Strengthen client relationships through compelling storytelling, events, and digital engagement.
- Collaborate with clients and partners on co-branded initiatives, campaigns, and experiences.
Skills & Experience Required
- Significant senior leadership experience in brand, content, and/or marketing strategy, ideally within a global or partnership-driven organisation.
- Proven track record of building and scaling global brands and delivering measurable commercial impact.
- Deep understanding of content strategy, digital ecosystems, SEO, and emerging AI/LLM-driven discovery trends.
- Experience designing and delivering high-impact global events and client experiences.
- Strong commercial acumen, with the ability to balance creativity with measurable outcomes.
- Excellent stakeholder management skills, with the ability to influence at Partner and Executive level.
- Experience building and leading high-performing, international teams.
- Strong analytical capability, with experience using data to drive decision-making and performance improvement.
Partner, Head of Brand, Content & Experiences in London employer: Knight Frank LLP
At Knight Frank, we pride ourselves on being an exceptional employer that fosters a culture of creativity, collaboration, and innovation. Our commitment to employee growth is evident through our focus on talent development and succession planning, ensuring that every team member has the opportunity to thrive in their career. Located in a dynamic environment, we offer unique advantages such as access to cutting-edge technologies and a global network, making it an exciting place for professionals looking to make a meaningful impact in brand, content, and experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Partner, Head of Brand, Content & Experiences in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your work in brand strategy, content creation, and event management. This is your chance to shine and demonstrate how you can drive growth and engagement.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and recent campaigns. Be ready to discuss how you can enhance their market presence and client relationships. Tailor your responses to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen together!
We think you need these skills to ace Partner, Head of Brand, Content & Experiences in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:Since this role is all about strategic leadership, highlight your experience in leading teams and driving brand strategies. We love seeing examples of how you've influenced others and delivered results, so share those stories!
Be Data-Driven:We’re looking for someone who can make decisions based on data. Include any metrics or KPIs from your previous roles that demonstrate your ability to drive measurable outcomes. This will show us you understand the importance of analytics in brand and content strategy.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Knight Frank LLP
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current market position and recent campaigns. This will help you articulate how your vision aligns with their goals and demonstrate your commitment to enhancing their brand presence.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities of this position. Be ready to share examples of how you've driven brand growth or improved client engagement through innovative content and experiences.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform decisions in past projects. Prepare to talk about key performance indicators (KPIs) you've established and how they impacted brand perception and commercial outcomes.
✨Engage with Emerging Trends
Stay updated on the latest trends in digital marketing, AI, and experiential engagement. Be prepared to discuss how these trends can be leveraged to enhance the company's brand strategy and client experiences, showcasing your thought leadership in the field.
