At a Glance
- Tasks: Lead brand strategy and create impactful content and experiences for a global audience.
- Company: Knight Frank, a top independent real estate consultancy with over 125 years of experience.
- Benefits: Competitive salary, opportunities for growth, and a collaborative work culture.
- Other info: Join a diverse team committed to creativity and excellence in client engagement.
- Why this job: Shape the future of real estate branding and make a significant impact globally.
- Qualifications: Senior leadership experience in brand and marketing strategy, with a focus on innovation.
The predicted salary is between 80000 - 100000 £ per year.
Who are we
Founded in 1896, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 markets, 600+ offices, and 20,000+ people.
At the heart of all we do are our clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property.
Our collaborative and engaged teams provide excellent and dedicated client service. In our workplace, opinions are respected, everyone is invited to contribute to the success of our business and innovation, and new ideas are celebrated.
About The Role
At Knight Frank, we believe that property is personal. We’re a collaborative partnership with over 125 years of experience leading the property industry and 740 offices in more than 50 international territories.
Why this role matters
This is a critical leadership role that will shape how Knight Frank is perceived globally. By integrating brand, content, and experiences, you will create a unified and powerful market presence that strengthens client relationships and drives sustainable growth.
Key Responsibilities
- Strategic Leadership
- Define and execute a global brand, content, and experiences strategy, aligned with the firm’s commercial objectives and growth ambitions.
- Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.
- Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.
- Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.
- Brand
- Establish a global brand tracking framework, with clear metrics on brand perception, awareness, and positioning versus competitors.
- Deliver a consistent global Brand Visual Identity (VI), narrative, and tone of voice, supported by scalable templates and governance.
- Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.
- Ensure the brand narrative is optimised for LLM and AI-driven search environments, enhancing discoverability and digital authority.
- Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.
- Events & Experiences
- Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.
- Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.
- Lead the optimisation of event platforms to enhance engagement, data capture, and ROI.
- Manage third-party platforms and create efficiencies in event sourcing, delivery, and cost management.
- Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high-quality client journey.
- Content
- Oversee the delivery of global content programmes aligned to the new Brand VI and supported by AI governance frameworks.
- Establish “The View” as a video-first global digital channel, hosted on Knight Frank’s .com platform.
- Define and implement the optimal model for in-house content production, balancing quality, scalability, and cost efficiencies versus outsourcing.
- Lead the management and optimisation of Engage to deliver strong SEO performance and measurable content impact.
- Operational Oversight
- Develop and implement global frameworks, standards, and governance for brand, content, and experiences.
- Partner with regional and service line teams to ensure seamless integration of brand and content into day-to-day commercial activity.
- Ensure data-driven decision making across all brand and content initiatives, with clear reporting and insight.
- People & Culture
- Build, lead, and inspire a high-performing global team across brand, content, and experiences.
- Drive talent development, succession planning, and capability building across marketing functions.
- Foster a culture of creativity, collaboration, and innovation aligned to the firm’s values.
- External & Client Engagement
- Represent Knight Frank as a thought leader in brand, content, and experiential marketing within the real estate sector.
- Strengthen client relationships through compelling storytelling, events, and digital engagement.
- Collaborate with clients and partners on co-branded initiatives, campaigns, and experiences.
Skills & Experience Required
- Significant senior leadership experience in brand, content, and/or marketing strategy, ideally within a global or partnership-driven organisation.
- Proven track record of building and scaling global brands and delivering measurable commercial impact.
- Deep understanding of content strategy, digital ecosystems, SEO, and emerging AI/LLM-driven discovery trends.
- Experience designing and delivering high-impact global events and client experiences.
- Strong commercial acumen, with the ability to balance creativity with measurable outcomes.
- Excellent stakeholder management skills, with the ability to influence at Partner and Executive level.
- Experience building and leading high-performing, international teams.
- Strong analytical capability, with experience using data to drive decision-making and performance improvement.
Partner, Head of Brand, Content & Experiences employer: Knight Frank Group
At Knight Frank, we pride ourselves on being a leading independent real estate consultancy that values collaboration, innovation, and inclusivity. Our London Head Office offers a vibrant work culture where employees are empowered to grow and develop their careers while making a meaningful impact in the property industry. With a commitment to personal development and a supportive environment, we provide our team with the tools and opportunities to excel, ensuring that every voice is heard and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Partner, Head of Brand, Content & Experiences
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your authentic self shine through. Share your passion for brand and content strategy, and how you can contribute to their vision at Knight Frank.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and initiatives. Be ready to discuss how your experience aligns with their goals, especially in areas like digital experiences and client engagement. This shows you’re genuinely interested and invested in their success.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, send a quick thank-you note. Mention something specific from your conversation to remind them of your chat. It’s a simple way to keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Partner, Head of Brand, Content & Experiences
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience in brand, content, and marketing strategy, and show how it aligns with Knight Frank's vision. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've made an impact in previous roles. This helps us see the value you can bring to Knight Frank.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our culture of creativity and collaboration. Share your passion for brand and content, and don’t be afraid to show us what makes you tick!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Knight Frank family!
How to prepare for a job interview at Knight Frank Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Knight Frank's brand values, recent campaigns, and market positioning. Understanding their narrative will help you articulate how your vision aligns with theirs, showcasing your potential as a strategic leader.
✨Showcase Your Leadership Style
Prepare to discuss your leadership experiences and how you've built high-performing teams in the past. Be ready to share specific examples of how you've fostered creativity and collaboration, which are key to Knight Frank's culture.
✨Be Data-Driven
Since the role involves operational oversight and data-driven decision-making, come equipped with examples of how you've used analytics to drive brand strategy or content effectiveness. This will demonstrate your ability to align with their focus on measurable outcomes.
✨Engage with Emerging Trends
Stay updated on the latest trends in brand, content, and AI-driven marketing. Be prepared to discuss how these trends can be leveraged to enhance Knight Frank's brand presence and client engagement, showing that you're forward-thinking and innovative.
