At a Glance
- Tasks: Lead brand strategy and create impactful content experiences for a global real estate consultancy.
- Company: Knight Frank, a top independent real estate consultancy with over 125 years of experience.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work culture.
- Other info: Join a diverse team committed to creativity and excellence in client engagement.
- Why this job: Shape the future of branding in real estate and make a significant impact globally.
- Qualifications: Senior leadership experience in brand and marketing strategy, with a focus on innovation.
The predicted salary is between 100000 - 150000 £ per year.
Who are we
Founded in 1896, Knight Frank is one of the world's leading independent real estate consultancies. We work responsibly in partnership to enhance people's lives and environments in over 50 markets, 600+ offices, and 20,000+ people.
At the heart of all we do are our clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients' unique needs and consistently thinking about the bigger picture to provide personalised, clear, and considered advice across all areas of property.
A true partnership is a balanced one, and our people are passionate about making our business inclusive and diverse. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm.
About The Role
At Knight Frank, we believe that property is personal. We're a collaborative partnership with over 125 years of experience leading the property industry and 740 offices in more than 50 international territories.
Why this role matters
This is a critical leadership role that will shape how Knight Frank is perceived globally. By integrating brand, content, and experiences, you will create a unified and powerful market presence that strengthens client relationships and drives sustainable growth.
Key Responsibilities
- Strategic Leadership
- Define and execute a global brand, content, and experiences strategy, aligned with the firm's commercial objectives and growth ambitions.
- Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.
- Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.
- Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.
- Brand
- Establish a global brand tracking framework, with clear metrics on brand perception, awareness, and positioning versus competitors.
- Deliver a consistent global Brand Visual Identity (VI), narrative, and tone of voice, supported by scalable templates and governance.
- Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.
- Ensure the brand narrative is optimised for LLM and AI-driven search environments.
- Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.
- Events & Experiences
- Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.
- Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.
- Lead the optimisation of event platforms to enhance engagement, data capture, and ROI.
- Manage third-party platforms and create efficiencies in event sourcing, delivery, and cost management.
- Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high-quality client journey.
- Content
- Oversee the delivery of global content programmes aligned to the new Brand VI.
- Establish 'The View' as a video-first global digital channel.
- Define and implement the optimal model for in-house content production.
- Lead the management and optimisation of Engage to deliver strong SEO performance and measurable content impact.
- Operational Oversight
- Develop and implement global frameworks, standards, and governance for brand, content, and experiences.
- Partner with regional and service line teams to ensure seamless integration of brand and content into day-to-day commercial activity.
- Ensure data-driven decision making across all brand and content initiatives, with clear reporting and insight.
- People & Culture
- Build, lead, and inspire a high-performing global team across brand, content, and experiences.
- Drive talent development, succession planning, and capability building across marketing functions.
- Foster a culture of creativity, collaboration, and innovation aligned to the firm's values.
- External & Client Engagement
- Represent Knight Frank as a thought leader in brand, content, and experiential marketing within the real estate sector.
- Strengthen client relationships through compelling storytelling, events, and digital engagement.
- Collaborate with clients and partners on co-branded initiatives, campaigns, and experiences.
Skills & Experience Required
- Significant senior leadership experience in brand, content, and/or marketing strategy.
- Proven track record of building and scaling global brands and delivering measurable commercial impact.
- Deep understanding of content strategy, digital ecosystems, SEO, and emerging AI/LLM-driven discovery trends.
- Experience designing and delivering high-impact global events and client experiences.
- Strong commercial acumen, with the ability to balance creativity with measurable outcomes.
- Excellent stakeholder management skills, with the ability to influence at Partner and Executive level.
- Experience building and leading high-performing, international teams.
- Strong analytical capability, with experience using data to drive decision-making and performance improvement.
Competitive salary. Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted.
Partner, Head of Brand, Content & Experiences in London employer: Knight Frank Group
At Knight Frank, we pride ourselves on being a leading independent real estate consultancy that values collaboration, innovation, and inclusivity. Our London Head Office offers a vibrant work culture where employees are empowered to grow and develop their careers while making a meaningful impact in the property industry. With a commitment to personal development and a supportive environment, we provide our team with the tools and opportunities to excel, ensuring that every voice is heard and every contribution is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Partner, Head of Brand, Content & Experiences in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your authentic self shine through. Share your passion for brand and content, and how you can contribute to their vision at Knight Frank.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and initiatives. Be ready to discuss how your experience aligns with their goals, especially in brand strategy and client engagement. This shows you’re genuinely interested and invested in their success.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Partner, Head of Brand, Content & Experiences in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Knight Frank values trust and collaboration, so make sure your application reflects these qualities. Tailor your language and examples to resonate with their mission and values.
Showcase Your Experience:Highlight your relevant experience in brand, content, and marketing strategy. Use specific examples that demonstrate your ability to drive measurable impact and innovation. Remember, they’re looking for someone who can lead and inspire, so let your achievements shine!
Be Authentic:Don’t be afraid to let your personality come through in your application. Knight Frank appreciates creativity and individuality, so share your unique perspective on how you can contribute to their vision. Authenticity goes a long way in making a memorable impression.
Apply Through Our Website:Make sure to submit your application through the Knight Frank website. This ensures it gets to the right people and shows you’re serious about the opportunity. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Knight Frank Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Knight Frank's brand values, mission, and recent projects. Understanding their unique positioning in the real estate market will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that align with brand, content, and experiential marketing. Use examples that demonstrate measurable outcomes and how they contributed to business growth.
✨Be Ready for Thought Leadership Questions
Expect questions about emerging trends in brand and digital experiences. Brush up on current industry trends, especially around AI-driven marketing, and be prepared to share your insights on how these can be leveraged at Knight Frank.
✨Demonstrate Team Leadership Skills
As this role involves leading a global team, be ready to discuss your experience in building high-performing teams. Share examples of how you've fostered creativity and collaboration, and how you plan to inspire others at Knight Frank.
