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- Tasks: Lead marketing strategies for Knepp's hospitality and food businesses, driving bookings and audience growth.
- Company: Join Knepp, a pioneering rewilding project in West Sussex, connecting people to nature.
- Benefits: Enjoy a competitive salary, staff discounts, complimentary safaris, and holiday pay.
- Why this job: Make a real impact in sustainable marketing while promoting nature-led initiatives.
- Qualifications: Experience in restaurant marketing, SEO, and a passion for food and nature.
- Other info: Dynamic role with opportunities for creativity and collaboration across diverse teams.
The predicted salary is between 45000 - 50000 £ per year.
Location: On site in Horsham, West Sussex - with potential for some remote days
Salary: £45,000 - £50,000 per annum Commensurate with experience
Job Type: Full Time, Permanent
Working Hours: 40 Hours Per Week
Overseas candidates will NOT be considered for this role. We are not sponsoring Visa's at this time, so please refrain from applying unless eligible to work in the UK.
About Knepp:
Knepp is an internationally recognised rewilding project in West Sussex, known for pioneering a radical, nature-led approach to land management, food and farming. Our work has helped shift national and international conversations around how nature can recover when given space and time. Alongside our rewilding work, Knepp runs a collection of purpose-driven trading businesses - including Knepp Wilding Kitchen & Shop, Knepp Wild Range Meat and Knepp Wildland Safaris. Each plays a vital role in supporting the wider rewilding project, connecting people to nature through food, place and experience.
We are now seeking an experienced Marketing Manager to help share this story, and to lead and deliver marketing across our hospitality, food and visitor businesses as they continue to grow. Please note that it is essential that applicants are able to drive as no public transport is available to our location.
About The Role:
Working closely with teams across the estate, you will be responsible for shaping and delivering marketing activity that drives bookings, sales and long-term audience growth across Knepp's trading businesses. This is a strategic, hands-on role. You will own the marketing plan and budgets, set priorities, manage partners, and ensure activity is focused where it has the greatest commercial and brand impact.
Reporting to: Creative Director, Estate Manager & Operations Manager
Working with/alongside:
- Heads of Departments for Knepp's trading businesses
- PR Agency
- Website developer
- Freelancer copywriters on a campaign-basis
Build and execute the marketing strategy for Knepp Wilding Kitchen and Knepp Wild Range Meats, in coordination with the rest of Knepp Estate enterprises, to ensure all marketing focuses on the below priorities. You will be responsible for setting priorities across these areas, focusing effort where it has the greatest commercial impact:
- Driving occupancy at Knepp Wilding Kitchen
- Increasing D2C sales of Knepp Wild Range Meats
- Drive garden tour bookings and coverage
- Drive campsite and self-catering bookings
- Drive safari and corporate away day bookings
- Increasing Friends of Knepp Members
Key Responsibilities:
- Build and deliver an integrated marketing strategy across Knepp Wilding Kitchen and Knepp Wild Range Meat, aligned with the wider Knepp Estate
- Own and manage marketing budgets, and provide clear concise report on performance and ROI.
- Manage and develop Knepp's digital presence, including website, SEO.
- Plan, curate, deliver weekly email newsletter and CRM database
- Oversee social media strategy and delivery
- Manage relationships with external partners including PR agency, website developers and freelance creatives on a campaign basis.
- Coordinate marketing activity with tourism partners and relevant third parties
- Plan and direct content creation (copy, photography, video), working with internal teams and freelance creatives as appropriate. Occasional light touch content creation to be carried out by the candidate.
- Work collaboratively with Heads of Department to support campaigns, launches and seasonal activity
About you:
Requirements:
- Experience in restaurant and hospitality marketing.
- In depth experience of SEO / SEM / CRM management.
- Passion for food, nature and regenerative farming.
- Proven ability to manage projects with multiple stakeholders.
- Experience working with Mailchimp, WordPress, booking systems like Seven Rooms, Canva, beneficial.
Benefits:
- 20% Staff Discount at Knepp Wilding Kitchen & Shop
- Complimentary Safari & camping
- Staff Yoga/Pilates
- Holiday pay: 21 days + Bank Holidays
Please click on the APPLY button to submit your CV for this role. Candidates with the relevant experience or job titles of: Marketing Campaign Manager, Hospitality Marketing Supervisor, B2B Marketing, Senior Restaurant Marketing Coordinator, Marketing Strategy Manager, Marketing Manager may also be considered for this role.
Marketing Manager employer: Knepp Swallows Ltd
Contact Detail:
Knepp Swallows Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your marketing projects, campaigns, and successes. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like the Marketing Manager at Knepp.
✨Tip Number 3
Prepare for interviews by researching Knepp and its rewilding mission. Be ready to discuss how your experience aligns with their goals and how you can contribute to their marketing strategy. Tailoring your approach shows genuine interest!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Knepp team and are keen to be part of their exciting journey.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in restaurant and hospitality marketing, and don’t forget to mention any relevant skills like SEO and CRM management. We want to see how your background aligns with our mission at Knepp!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for food, nature, and regenerative farming. Let us know why you’re excited about the opportunity to work with Knepp and how you can contribute to our marketing strategy.
Showcase Your Achievements: When detailing your past roles, focus on your achievements. Use numbers and examples to demonstrate how you’ve driven bookings or increased sales in previous positions. We love seeing concrete results that show your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at Knepp Swallows Ltd
✨Know Your Knepp
Before the interview, dive deep into Knepp's mission and values. Understand their rewilding project and how it connects to their hospitality and food businesses. This knowledge will help you demonstrate your passion for their work and show that you're a great fit for the Marketing Manager role.
✨Showcase Your Marketing Savvy
Prepare specific examples of your past marketing successes, especially in the restaurant and hospitality sectors. Be ready to discuss your experience with SEO, CRM management, and how you've driven sales or bookings in previous roles. This will highlight your ability to deliver results at Knepp.
✨Be Ready to Collaborate
Since this role involves working closely with various teams and external partners, think of examples where you've successfully managed projects with multiple stakeholders. Highlight your teamwork skills and how you can bring people together to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions about Knepp's marketing strategies and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to their growth. Plus, it gives you a chance to assess if Knepp is the right fit for you too!
