AccountDirector–B2BMarketing-London|Hybrid|SocialMedia
KMKRecruitmentisworkingwithanestablishedandhighlyregardedmarketingagencytorecruitasuperswitchedonandpersonableAccountDirectortojoinitscloseknitteam.
ThisisaseniorclientservicesrolewithastrongB2Bmarketingfocus,idealforanAccountDirectorwhoiscommerciallyminded,strategicallystrongandconfidentmanagingcomplexclientrelationshipsfrominitialbriefthroughtostrategy,budget,executionandevaluation.
TheRole
YouwilltakeownershipofaportfolioofB2Bclientaccounts,actingasatrustedstrategicpartnerandseniorpointofcontact.Youwillberesponsiblefordevelopinglong-termclientrelationships,providingstrategicmarketingcounsel,identifyingopportunitiesforaccountgrowthandensuringcampaignsaredeliveredsuccessfully,ontimeandwithinbudget.
B2Bmarketingagencyexperienceisessentialforthisrole.YouwillneedtodemonstrateastrongunderstandingoftheB2Blandscapeandbeconfidentcontributingtostrategyratherthansimplymanagingdelivery.
Youwillhaveownershipacrossthefullclientlifecycle–fromtakingtheinitialbriefanddevelopingthestrategy,throughtoscoping,budgeting,briefinginternalteams,overseeingexecutionandmeasuringresults.
KeyResponsibilities:
- Takeownershipoftheday-to-dayandstrategicclientrelationshipacrossaportfolioofB2Baccounts.
- Buildtrustedrelationshipswithseniorstakeholders,includingDirectors,VPs,C‑suiteandglobalmarketingteams.
- Actasastrategicmarketingpartner,bringinginformedandcommerciallyrelevantB2Binsighttoclientconversations.
- Manageprojectsfrominitialbriefthroughtostrategy,planning,executionandevaluation,ensuringobjectivesareclearlydefinedanddelivered.
- DevelopandoverseeintegratedB2Bmarketingstrategiesacrosssocialmedia,content,digital,websites,influenceractivityandpaid/organicchannels.
- Leadthebriefingprocessfromclientrequirementsthroughtointernalstrategyandcreativeteams.
- Overseecreativeandstrategicdelivery,ensuringworkiscommerciallyfocused,strategicallysoundandmeetsclientexpectations.
- Takefullownershipofaccountbudgetsandfinancialmanagement,includingforecasting,scoping,estimating,budgettrackingandinvoicing.
- Manageresourcesacrossmultidisciplinarystrategy,creative,content,mediaandaccountteamstoensureprojectsaredeliveredefficiently.
- Identifyopportunitiestogrowexistingaccounts,expandservicesanddeveloplong-termcommercialrelationships.
- Leadcontentstrategyacrossclientaccounts,ensuringactivityisalignedwithwiderbusinessandmarketingobjectives.
- Managemultipleconcurrentprojectsandworkstreamswhilemaintainingexcellentclientserviceanddeliverystandards.
- Identifyandimplementimprovementstoaccountprocesses,systemsandwaysofworking.
- Supporttheconceptualdevelopmentofcampaigns,connectingclientobjectives,strategyandcreativeexecution.
- Linemanageanddevelopjuniormembersoftheaccountteam,providingcoaching,mentoringandregularfeedback.
AboutYou:
WearelookingforanAccountDirectororhighlyexperiencedSeniorAccountManagerwithastrongtrackrecordwithinamarketing,social,digitalorintegratedagencyenvironment.YoumusthavedemonstrableB2Bmarketingagencyexperience.
Youwillideallyhave:
- 3+years'experiencewithinaclient-facingagencyenvironment,withsignificantB2Baccountmanagementexperience.
- StrongknowledgeandunderstandingofB2Bmarketingstrategyandtheabilitytoprovidegenuinestrategiccounseltoclients.
- Experiencemanagingcampaignsacrosssocial,contentanddigitalchannels,includingorganicandpaidsocial,webcontentandinfluenceractivity.
- Provenexperiencemanagingtheentireclientjourneyfrombrieftostrategy,budget,executionandevaluation.
- Excellentcommercialawareness,withhands-onexperienceofbudgets,forecasting,scoping,estimatingandfinancialmanagement.
- Astrongtrackrecordofbuildingandmaintainingrelationshipswithseniorstakeholders.
- Experiencemanagingmultidisciplinaryteamsandcoordinatingstrategy,creative,contentandmediaresources.
- Strongbriefingandprojectmanagementskills,withtheabilitytokeepmultipleworkstreamsmovingsimultaneously.
- Aproactiveandcommerciallymindedapproachtoaccountdevelopmentandgrowth.
- Excellentcommunication,presentationandinfluencingskills.
- Theconfidencetochallenge,adviseandaddvaluetoclientsratherthansimplytakeinstructions.
- Experiencementoringand/orlinemanagingjuniorteammembers.
- Exceptionalorganisationalskillsandattentiontodetail.
- AgenuinepassionforB2Bmarketing,digital,socialandcontent.
What'sonOffer:
- Hybridworking
- Unlimitedannualleave
- Companypensioncontribution
- Companylaptop–choiceofMacorPC
- Regularteamsocialsandevents
- Employeeperksandbenefitsplatform
- Annualsalaryreviews
- Regularperformancereviews
- Officebreakfastandadditionalteambenefits
- Theopportunitytoworkwithinacollaborative,creativeandambitiousagencyenvironment
- Genuineopportunitiesforcareerprogressionanddevelopment
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Account Director - Social Media employer: KMK Recruitment Limited
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