Kilimanjaro Live is one of the UK’s leading live entertainment companies, delivering extraordinary experiences across live music, comedy, theatre, spoken word, and events. We are looking for a modern, digital-first, operationally excellent Head of Marketing to lead our marketing function, strengthen promoter and artist relationships, and ensure the delivery of high-performing campaigns that grow our audiences and revenue.
Role Purpose
This role leads the end-to-end marketing function, ensuring that every show, tour, and project is delivered with excellence. You will drive digital innovation, bring rigour and structure to the department, and create a high-performing, empowered team.
Success in this role requires a calm, collaborative, organised, data-driven leader who can balance strategic vision with hands-on delivery in a high-volume, deadline-driven environment.
Reporting to
Director of Commercial Operations
Who You Are
A successful candidate will demonstrate:
Leadership & People Management
A coaching-led, empowering leadership style
Skilled at delegation, developing people, and creating role clarity
Able to set vision, create structure, and hold others accountable without micro‑managing
Operational Excellence
Highly organised with immaculate attention to detail
Proven ability to run a smooth, process-led marketing function
Strong workflow, project management, and prioritisation skills
Reliable, consistent, and excellent at documenting and communicating plans
Comfortable managing dozens of concurrent campaigns in fast-moving cycles
Digital-First Marketing Expertise
Strong analytical capability: attribution, optimisation, dashboards, insight interpretation
Hands-on experience running or supervising digital performance campaigns
Comfort with emerging channels and new platform opportunities
Relationship Management (Promoters / Artists / Agents)
Excellent stakeholder management with promoters, agents, managers, artists, and internal teams
Proactive, transparent communicator who keeps promoters fully updated
Skilled at managing both senior industry figures and junior team members with professionalism
Industry Experience
8–12+ years of experience in entertainment or live events marketing, ideally UK live music
Proven success managing multi-channel campaigns with meaningful commercial outcomes
Experience overseeing agencies and contractors
Key Responsibilities
1. Strategic Leadership
Develop and deliver forward-thinking marketing strategies that drive ticket salesand audience growth
Ensure a clear, digital-first approach across all campaigns
Lead long-term departmental planning, innovation, and capability development
Lead, coach, and support the marketing team, establishing clear roles, goals, and expectations
Foster a culture of creativity, accountability, collaboration, and continuous improvement
Build a scalable structure and operating model for a high-volume environment
3. Campaign Management
Oversee the planning, execution, optimisation, and post-analysis of all campaigns
Ensure every promoter receives timely, accurate marketing plans, updates, and spend reporting
Maintain consistent quality and brand standards across all outputs
Drive paid media performance and digital innovation
Establish dashboards and analytics frameworks enabling real-time optimisation
Ensure CRM, email, and automation programmes support conversion and engagement goals
5. Stakeholder Engagement
Act as the primary marketing contact for promoters, agents, managers, artists, and senior internal leaders
Build strong cross-functional relationships with Ticketing, Finance, and Operations
6. Budget & Resource Management
Manage departmental budgets and promoter marketing P&Ls with commercial discipline
Oversee agency selection, briefing, evaluation, and performance
7. Process & Workflow Excellence
Implement and maintain marketing workflows, systems, calendars, and reporting
Ensure clear campaign documentation, promoter updates, and internal communication
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