At a Glance
- Tasks: Lead global brand strategies and execute impactful marketing campaigns.
- Company: Join KMI Brands, a dynamic team in the beauty and FMCG sector.
- Benefits: Enjoy a hybrid work environment, competitive salary, and career growth opportunities.
- Other info: Inclusive workplace celebrating diversity and supporting all applicants.
- Why this job: Shape exciting brands and influence global strategy while making a real impact.
- Qualifications: Experience in brand management with strong commercial acumen required.
The predicted salary is between 45000 - 55000 £ per year.
Full time, maternity cover - one-year fixed term contract London (Hybrid)
Department: Brand & Marketing
At KMI Brands, we’re looking for a commercially minded and creatively driven Brand & Marketing Manager to lead the development and execution of our global brand strategies. This is an exciting opportunity to shape brand direction, drive growth, and bring compelling campaigns to life across multiple channels.
The Role: As Brand & Marketing Manager, you’ll be at the heart of building and growing market-leading brands. You’ll combine insight, creativity, and commercial thinking to deliver impactful brand strategies and deliver against ambitious business goals. Working cross-functionally and with external partners, you’ll ensure every consumer touchpoint reflects the brand vision while maximising performance and profitability.
Key Responsibilities:
- Brand Strategy & Management
- Develop and execute insight-led global brand strategies aligned to business objectives
- Champion the customer—using insight to enhance brand experience and engagement
- Identify market gaps and translate them into innovative concepts and opportunities
- Own brand performance reporting, tracking KPIs and driving continuous improvement
- Ensure brand consistency across all touchpoints, including copy, content, and guidelines
- Marketing & Activation
- Contribute to global marketing plans with clear, measurable outcomes
- Keep ahead of trends, competitor activity, and innovation to inform strategy
- Partner closely with Product teams to align development with brand strategy
- Support NPD launches with clear positioning and impactful storytelling
- Conduct ongoing competitor and category analysis to maintain a best-in-class offering
- Commercial Impact
- Analyse sales performance, brand health, and SKU productivity
- Partner with Commercial teams to optimise ranges and drive growth opportunities
- Support sell‑in with best-in-class decks and retailer engagement
- Manage brand budgets, ensuring effective allocation and ROI
- Stakeholder & Partner Management
- Build strong relationships across internal teams, retailers, and external partners
- Collaborate with license partners to deliver best-in-class brand execution
- Lead partner training and ensure alignment across all stakeholders
What We’re Looking For:
- Proven experience in brand management, ideally within beauty or FMCG
- Strong commercial acumen with the ability to translate insight into action
- Confident communicator with experience working cross-functionally
- Highly organised, proactive, and results-driven
- Passion for brands, innovation, and delivering exceptional customer experiences
Why Join Us?
At KMI Brands, you’ll be part of a collaborative, ambitious team where creativity and commercial thinking go hand in hand. You’ll have the opportunity to shape exciting brands, influence global strategy, and make a real impact. KMI Brands is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from candidates of all backgrounds, experiences, and perspectives, and ensure all hiring decisions are based on merit, skills, and business needs. If you require any adjustments throughout the recruitment process, please let us know—we’re here to support you.
Brand & Marketing Manager employer: KMI Brands Ltd
At KMI Brands, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Brand & Marketing Manager in London, you'll enjoy the benefits of a hybrid working model, opportunities for professional growth, and the chance to influence global brand strategies while working alongside a diverse team committed to inclusivity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KMI Brands Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KMI Brands Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KMI Brands Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KMI Brands Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KMI Brands Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KMI Brands Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about KMI Brands Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KMI Brands Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KMI Brands Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KMI Brands Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
