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- Tasks: Lead and grow Klook's UK creator marketing programme, building partnerships with influencers.
- Company: Join a dynamic travel tech company with a global reach and innovative culture.
- Benefits: Competitive pay, perks, and opportunities to attend exciting creator events.
- Why this job: Shape the future of influencer marketing in the UK while collaborating globally.
- Qualifications: 5+ years in influencer marketing and strong relationship management skills required.
- Other info: Enjoy autonomy in a fast-growing role with excellent career development prospects.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for a commercially minded, relationshipâdriven Kreator Lead to establish, grow and optimise Klook's UK creator marketing programme ("Kreators"). This is Klook's global creator ecosystem, a structured programme used across multiple markets to drive brand impact, content quality and bookings through creator partnerships.
In the UK, the Kreator programme is newer and fastâgrowing, so this role will be the primary onâground owner responsible for bringing it to life locally. You will work closely with the central global team (based in APAC), as well as Kreator counterparts in the US and Australia, to implement the global framework while tailoring it for UK audiences and creator behaviour.
This is a handsâon individual contributor role focused on sourcing creators, negotiating partnerships, managing relationships and delivering highâquality, highâROI content for the UK traveller. You will have support from global teams but autonomy in shaping and scaling the UK ecosystem. Success means establishing a healthy, highâperforming UK Kreator pipeline, strengthening creator relationships and consistently feeding insights back to global teams to refine and improve the programme.
What You Will Do- Localise and Implement the Global Kreator Framework
- Apply the global creator programme and processes to the UK market in a way that feels natural and effective
- Adapt central guidelines, contracts, briefs and templates for the UK creator landscape
- Provide clear feedback to the central team on where global systems need adjustment for local conditions
- Creator Partnerships and Commercial Negotiation
- Source, pitch, negotiate and secure partnerships with creators across TikTok, Instagram, YouTube and emerging UK platforms
- Manage creator relationships from outreach to contracting, briefing, content review, usage rights and performance optimisation
- Negotiate within structured programme rules such as fee caps, hybrid compensation models and usage rights
- Build strong, trustâbased relationships with creators, agents and talent partners
- CrossâMarket and Global Collaboration
- Partner closely with the central global team and with US and Australia Kreator leads to stay aligned on direction and execution
- Represent the UK market in global syncs by sharing insights, challenges and opportunities
- Work with UK brand, social, campaigns, creative and affiliate teams to ensure creator content supports local objectives
- Performance Tracking and Reporting
- Use established dashboards, both external and internal tools to track performance and ROI
- Report on UK content performance, booking contribution and audience behaviour
- Ensure UK data and performance insights are feeding correctly into global systems
- UK Market Building and Representation
- Build and nurture relationships with UK creators, agents and talent networks
- Represent Klook within the UK creator community at events and industry meetups
- Help grow awareness of the Kreator programme in the UK as it scales
- Five or more years in influencer marketing, creator partnerships, talent management or a similar field
- Strong relationship management, negotiation and commercial selling skills
- Experience working within a structured or global programme with the ability to interpret, adopt and adapt central systems
- Knowledge of the UK creator landscape and creator commerce models
- Confident communication skills and comfort collaborating with international teams
- Ability to interpret performance dashboards and translate data into clear actions
- Strong organisation and attention to detail with the ability to manage multiple creator partnerships at once
- Comfort being the primary UK owner of a newer market programme
- Interest in travel, creator culture and digital trends
- Ownership of building and growing the UK's creator presence within a globally supported programme
- A role combining local autonomy with support from central and regional teams
- Collaboration with global partners in APAC, the US and Australia
- Opportunities to attend UK creator events and expand a local talent network
- Competitive compensation, benefits and perks
Manager, Influencer Marketing (UK) in London employer: Klook
Contact Detail:
Klook Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Manager, Influencer Marketing (UK) in London
â¨Tip Number 1
Network like a pro! Get out there and connect with creators, agents, and industry folks. Attend events, join online communities, and donât be shy to slide into DMs. Building those relationships can open doors you didnât even know existed.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal brand that highlights your experience in influencer marketing. Use social media to showcase your knowledge and insights about the UK creator landscape. This will make you stand out when youâre pitching yourself.
â¨Tip Number 3
Be proactive! Donât just wait for job openings to pop up. Reach out to companies you admire, like Klook, and express your interest in their Kreator programme. A well-timed email can sometimes lead to opportunities before theyâre even advertised.
â¨Tip Number 4
Keep learning! Stay updated on the latest trends in influencer marketing and creator partnerships. Follow industry leaders, read relevant blogs, and consider taking courses. The more knowledgeable you are, the more valuable youâll be to potential employers.
We think you need these skills to ace Manager, Influencer Marketing (UK) in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the job description. Highlight your experience in influencer marketing and relationship management, as these are key for us at Klook.
Showcase Your Creativity: Since this role is all about working with creators, donât shy away from showcasing your creative side. Include examples of successful campaigns or partnerships you've managed, and how youâve adapted strategies for different audiences.
Be Data-Driven: We love numbers! Make sure to include any relevant metrics or KPIs from your previous roles that demonstrate your ability to track performance and optimise content. This will show us you can deliver high-ROI results.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Klook
â¨Know Your Creators
Before the interview, dive deep into the UK creator landscape. Familiarise yourself with popular creators on platforms like TikTok, Instagram, and YouTube. Being able to discuss specific creators and their content will show your passion for the role and your understanding of the market.
â¨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've successfully handled. Whether it was securing a partnership or managing a relationship, be ready to discuss your approach and the outcomes. This will demonstrate your commercial selling skills and relationship management expertise.
â¨Understand the Global Framework
Brush up on Klook's global creator programme and think about how you would adapt it for the UK market. Be prepared to share your ideas on localising the framework and how you would implement it effectively. This shows initiative and strategic thinking.
â¨Data-Driven Insights
Familiarise yourself with performance tracking tools and dashboards. Be ready to discuss how you would interpret data and translate it into actionable insights for improving creator partnerships. This will highlight your analytical skills and attention to detail.
