At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth through innovative product positioning.
- Company: Join Kline + Company, a leader in market intelligence for Energy, Chemicals, and Beauty sectors.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Embrace innovation and AI to enhance marketing efforts and customer insights.
- Why this job: Make a real impact by shaping marketing strategies and driving client engagement globally.
- Qualifications: 12+ years in product marketing with strong B2B experience and team leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
Kline + Company is a global market intelligence and advisory firm specializing in Energy, Chemicals, and Beauty sectors. Celebrating 65 years of industry leadership in 2024, Kline delivers data-driven insights, deep industry expertise, and actionable strategies to help clients achieve sustainable growth.
We are seeking a strategic Director of Global Marketing to lead our go-to-market efforts and drive revenue growth through innovative product positioning and market expansion. This role combines deep market expertise with operational excellence to accelerate new client acquisition and partnership development across national and international markets.
Key Responsibilities- Strategic Market Leadership: Define and implement a modern, scalable marketing strategy aligned with company growth objectives. Drive revenue growth by developing and executing comprehensive go-to-market strategies for new logo/client acquisition and partnership expansion across national and international markets.
- Team Transformation: Build and lead a high-performing, agile marketing team while fostering a culture of experimentation, accountability, and performance.
- Brand & Positioning: Strengthen Kline's brand presence in the market by refining our positioning, messaging, and value proposition across channels with a large focus on building product awareness of our Advisory capabilities and products.
- Demand Generation: Own and optimize the demand generation engine to drive qualified pipeline growth. Leverage marketing automation, SEO/SEM, content, events, and performance marketing to support customer acquisition and expansion. Build and optimize scalable sales enablement infrastructure including marketing collateral, training programs, competitive intelligence, and sales tools. Design and implement processes that support the complete customer acquisition lifecycle from initial engagement through contract execution.
- Cross-Functional Collaboration: Partner closely with Sales and Product teams to align market strategies with business capabilities and customer needs. Oversee CRM optimization and analytics infrastructure to deliver actionable KPI insights, trend analysis, and accurate forecasting. Implement marketing tech stacks that provide visibility into ROI and customer behavior. Use analytics to drive continuous improvement and personalization.
- Customer Marketing & Retention: Partner closely with sales and customer success to drive engagement, upsell, and retention. Develop lifecycle marketing programs that align with the customer journey.
- AI and Innovation-Forward: Champion the integration of AI into the marketing stack, ensuring the team leverages emerging technologies for content creation, campaign optimization, personalization, and customer insights.
- 12+ years of product marketing experience, ideally in the B2B space.
- Proven success in building a team of product marketers.
- Curious, analytical, and customer-obsessed, with a desire to make a tangible business impact.
- Proven success in account based and subscription marketing.
- Deep understanding of B2B buyer behavior, GTM frameworks, and sales cycles.
- A strong communicator, storyteller, and advocate — both internally and externally.
- Strong communicator with the ability to craft compelling stories and simplify complex concepts.
- Excellent collaboration skills and a track record of working effectively in a highly cross-functional environment.
- Comfortable operating at both strategic and tactical levels — you can own the plan and roll up your sleeves to execute it.
- A test-and-learn mindset with an eye for data-driven decision-making.
- Experience managing and mentoring team members.
Employment type: Full-time
Job function: Marketing and Strategy/Planning
Industries: Market Research and Professional Services
Global Marketing Director in London employer: Kline + Company
Kline + Company is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while celebrating our rich history in the market intelligence sector. Located in a vibrant area, our team enjoys a culture of experimentation and accountability, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission and can contribute to their growth.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Global Marketing Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Director. Highlight your experience in B2B product marketing and any successes you've had in building high-performing teams. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share your passion for marketing and how you can drive revenue growth at Kline. Be sure to mention specific strategies you've implemented in the past that could translate well to our goals.
Showcase Your Analytical Skills:Since we value data-driven decision-making, include examples of how you've used analytics to improve marketing strategies. Whether it's optimising demand generation or enhancing customer retention, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Kline + Company
✨Know Your Market Inside Out
Before the interview, dive deep into Kline + Company's market intelligence and advisory services. Familiarise yourself with their work in Energy, Chemicals, and Beauty sectors. This will not only show your genuine interest but also help you articulate how your experience aligns with their strategic goals.
✨Showcase Your Leadership Style
As a candidate for the Global Marketing Director role, be prepared to discuss your approach to building and leading high-performing teams. Share specific examples of how you've fostered a culture of experimentation and accountability in previous roles, as this is crucial for driving innovation at Kline.
✨Demonstrate Data-Driven Decision Making
Kline values analytics and insights, so come ready to discuss how you've used data to inform marketing strategies. Prepare examples of how you've optimised demand generation or improved customer acquisition through analytics, showcasing your ability to drive revenue growth.
✨Align with Their Vision on AI Integration
With Kline's focus on integrating AI into their marketing stack, be sure to highlight any relevant experience you have with emerging technologies. Discuss how you've leveraged AI for campaign optimisation or customer insights, demonstrating your forward-thinking approach to marketing.
