At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth through innovative product positioning.
- Company: Join Kline + Company, a leader in market intelligence for Energy, Chemicals, and Beauty sectors.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Embrace AI and innovation while collaborating across teams to enhance customer engagement.
- Why this job: Make a tangible impact in a company celebrating 65 years of industry leadership.
- Qualifications: 12+ years in product marketing with strong B2B experience and team leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
Kline + Company is a global market intelligence and advisory firm specializing in Energy, Chemicals, and Beauty sectors. Celebrating 65 years of industry leadership in 2024, Kline delivers data-driven insights, deep industry expertise, and actionable strategies to help clients achieve sustainable growth.
Overview
We are seeking a strategic Director of Global Marketing to lead our go-to-market efforts and drive revenue growth through innovative product positioning and market expansion. This role combines deep market expertise with operational excellence to accelerate new client acquisition and partnership development across national and international markets.
Key Responsibilities
Strategic Market Leadership
- Define and implement a modern, scalable marketing strategy aligned with company growth objectives.
- Drive revenue growth by developing and executing comprehensive go-to-market strategies for new logo/client acquisition and partnership expansion across national and international markets
Team Transformation
- Build and lead a high-performing, agile marketing team while fostering a culture of experimentation, accountability, and performance.
Brand & Positioning
- Strengthening Kline’s brand presence in the market by refining our positioning, messaging, and value proposition across channels with a large focus on building product awareness of our Advisory capabilities and products.
Demand Generation
- Own and optimize the demand generation engine to drive qualified pipeline growth. Leverage marketing automation, SEO/SEM, content, events, and performance marketing to support customer acquisition and expansion.
- Build and optimize scalable sales enablement infrastructure including marketing collateral, training programs, competitive intelligence, and sales tools
- Design and implement processes that support the complete customer acquisition lifecycle from initial engagement through contract execution
Cross-Functional Collaboration
- Partner closely with Sales and Product teams to align market strategies with business capabilities and customer needs
- Oversee CRM optimization and analytics infrastructure to deliver actionable KPI insights, trend analysis, and accurate forecasting
- Implement marketing tech stacks that provide visibility into ROI and customer behavior. Use analytics to drive continuous improvement and personalization.
Customer Marketing & Retention
- Partner closely with sales and customer success (2026 initiative) to drive engagement, upsell, and retention.
- Develop lifecycle marketing programs that align with the customer journey.
AI and Innovation-Forward
- Champion the integration of AI into the marketing stack, ensuring the team leverages emerging technologies for content creation, campaign optimization, personalization, and customer insights.
What We’re Looking For:
- 12+ years of product marketing experience, ideally in the B2B space.
- Proven success in building a team of product marketers.
- Curious, analytical, and customer-obsessed, with a desire to make a tangible business impact.
- Proven success in account based and subscription marketing.
- Deep understanding of B2B buyer behavior, GTM frameworks, and sales cycles.
- A strong communicator, storyteller, and advocate — both internally and externally.
- Strong communicator with the ability to craft compelling stories and simplify complex concepts.
- Excellent collaboration skills and a track record of working effectively in a highly cross-functional environment.
- Comfortable operating at both strategic and tactical levels — you can own the plan and roll up your sleeves to execute it.
- A test-and-learn mindset with an eye for data-driven decision-making.
- Experience managing and mentoring team members.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing and Strategy/Planning
- Industries: Market Research and Professional Services
Global Marketing Director employer: Kline + Company
Kline + Company is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while celebrating our rich history in the market intelligence sector. Located in a vibrant area, our team enjoys a culture of experimentation and accountability, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. We want to show them that you’re not just another candidate, but someone who genuinely cares about their mission and can contribute to their growth.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Global Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Share why you're passionate about marketing and how you can drive growth at Kline. Be authentic and let your personality shine through!
Showcase Your Achievements:Quantify your successes! Use numbers and specific examples to demonstrate how you've driven revenue growth or improved brand positioning in previous roles. We love seeing tangible results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Kline + Company
✨Know Your Market Inside Out
Before the interview, dive deep into Kline + Company's market intelligence and advisory services. Familiarise yourself with their work in Energy, Chemicals, and Beauty sectors. This will not only show your genuine interest but also help you articulate how your experience aligns with their strategic goals.
✨Showcase Your Leadership Style
As a potential Global Marketing Director, it's crucial to demonstrate your leadership capabilities. Prepare examples of how you've built and led high-performing teams in the past. Highlight your approach to fostering a culture of experimentation and accountability, as this aligns with what Kline is looking for.
✨Be Data-Driven
Kline values data-driven insights, so come prepared with metrics and results from your previous roles. Discuss how you've used analytics to drive marketing strategies and improve customer acquisition. This will showcase your analytical mindset and ability to make informed decisions.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with Sales and Product teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you align marketing strategies with business capabilities and customer needs, demonstrating your ability to operate effectively in a cross-functional environment.
