At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth through innovative product positioning.
- Company: Join Kline + Company, a leader in market intelligence for Energy, Chemicals, and Beauty sectors.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Embrace AI and innovation while collaborating across teams to enhance customer engagement.
- Why this job: Make a tangible impact in a company celebrating 65 years of industry leadership.
- Qualifications: 12+ years in product marketing with strong B2B experience and team leadership skills.
The predicted salary is between 72000 - 108000 £ per year.
Kline + Company is a global market intelligence and advisory firm specializing in Energy, Chemicals, and Beauty sectors. Celebrating 65 years of industry leadership in 2024, Kline delivers data-driven insights, deep industry expertise, and actionable strategies to help clients achieve sustainable growth.
We are seeking a strategic Director of Global Marketing to lead our go-to-market efforts and drive revenue growth through innovative product positioning and market expansion. This role combines deep market expertise with operational excellence to accelerate new client acquisition and partnership development across national and international markets.
Key Responsibilities- Strategic Market Leadership: Define and implement a modern, scalable marketing strategy aligned with company growth objectives. Drive revenue growth by developing and executing comprehensive go-to-market strategies for new logo/client acquisition and partnership expansion across national and international markets.
- Team Transformation: Build and lead a high-performing, agile marketing team while fostering a culture of experimentation, accountability, and performance.
- Brand & Positioning: Strengthen Kline’s brand presence in the market by refining our positioning, messaging, and value proposition across channels with a large focus on building product awareness of our Advisory capabilities and products.
- Demand Generation: Own and optimize the demand generation engine to drive qualified pipeline growth. Leverage marketing automation, SEO/SEM, content, events, and performance marketing to support customer acquisition and expansion. Build and optimize scalable sales enablement infrastructure including marketing collateral, training programs, competitive intelligence, and sales tools. Design and implement processes that support the complete customer acquisition lifecycle from initial engagement through contract execution.
- Cross-Functional Collaboration: Partner closely with Sales and Product teams to align market strategies with business capabilities and customer needs. Oversee CRM optimization and analytics infrastructure to deliver actionable KPI insights, trend analysis, and accurate forecasting. Implement marketing tech stacks that provide visibility into ROI and customer behavior. Use analytics to drive continuous improvement and personalization.
- Customer Marketing & Retention: Partner closely with sales and customer success to drive engagement, upsell, and retention. Develop lifecycle marketing programs that align with the customer journey.
- AI and Innovation-Forward: Champion the integration of AI into the marketing stack, ensuring the team leverages emerging technologies for content creation, campaign optimization, personalization, and customer insights.
- 12+ years of product marketing experience, ideally in the B2B space.
- Proven success in building a team of product marketers.
- Curious, analytical, and customer-obsessed, with a desire to make a tangible business impact.
- Proven success in account based and subscription marketing.
- Deep understanding of B2B buyer behavior, GTM frameworks, and sales cycles.
- A strong communicator, storyteller, and advocate — both internally and externally.
- Strong communicator with the ability to craft compelling stories and simplify complex concepts.
- Excellent collaboration skills and a track record of working effectively in a highly cross-functional environment.
- Comfortable operating at both strategic and tactical levels — you can own the plan and roll up your sleeves to execute it.
- A test-and-learn mindset with an eye for data-driven decision-making.
- Experience managing and mentoring team members.
Employment type: Full-time
Job function: Marketing and Strategy/Planning
Industries: Market Research and Professional Services
Global Marketing Director in England employer: Kline + Company
Kline + Company is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while celebrating our rich history in the market intelligence sector. Located in a vibrant area, our team enjoys a culture of experimentation and accountability, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, market position, and recent news. We want you to walk in feeling confident and ready to discuss how you can drive their marketing strategy forward.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in marketing. We love to see numbers and results that demonstrate your impact on revenue growth and brand positioning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates who are eager to make a difference in the marketing world.
We think you need these skills to ace Global Marketing Director in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Director. Highlight your experience in B2B product marketing and any successes you've had in building teams or driving revenue growth. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share your passion for marketing and how you can contribute to Kline's mission. Be sure to mention specific strategies you've implemented in the past that align with our goals.
Showcase Your Analytical Skills:Since we're all about data-driven insights, make sure to highlight your analytical skills in your application. Talk about how you've used analytics to drive marketing decisions and improve customer engagement. We love a candidate who can back up their claims with numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Kline + Company
✨Know Your Market Inside Out
Before the interview, dive deep into Kline + Company's market intelligence and advisory services. Understand their key sectors—Energy, Chemicals, and Beauty—and be ready to discuss how your experience aligns with their strategic goals. This shows you’re not just interested in the role but also in the company’s mission.
✨Showcase Your Leadership Style
As a Global Marketing Director, you'll need to lead a high-performing team. Be prepared to share specific examples of how you've built and transformed teams in the past. Highlight your approach to fostering a culture of experimentation and accountability, as this will resonate well with their expectations.
✨Demonstrate Your Data-Driven Mindset
Kline values analytics and data-driven decision-making. Bring examples of how you've used data to drive marketing strategies or improve customer acquisition. Discuss any experience you have with CRM optimisation and how it has impacted your previous roles.
✨Be Ready to Talk Innovation
With a focus on AI and emerging technologies, prepare to discuss how you've integrated innovative solutions into your marketing strategies. Share insights on how you’ve leveraged technology for campaign optimisation and customer insights, as this will show your forward-thinking approach.
