At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth through innovative product positioning.
- Company: Kline + Company, a leader in market intelligence for Energy, Chemicals, and Beauty sectors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Embrace AI and innovation to transform marketing strategies and customer engagement.
- Why this job: Join a 65-year-old industry leader and make a real impact on global marketing.
- Qualifications: 12+ years in product marketing, strong leadership, and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
Kline + Company is a global market intelligence and advisory firm specializing in Energy, Chemicals, and Beauty sectors. Celebrating 65 years of industry leadership in 2024, Kline delivers data-driven insights, deep industry expertise, and actionable strategies to help clients achieve sustainable growth.
We are seeking a strategic Director of Global Marketing to lead our go-to-market efforts and drive revenue growth through innovative product positioning and market expansion. This role combines deep market expertise with operational excellence to accelerate new client acquisition and partnership development across national and international markets.
Key Responsibilities- Strategic Market Leadership: Define and implement a modern, scalable marketing strategy aligned with company growth objectives. Drive revenue growth by developing and executing comprehensive go-to-market strategies for new logo/client acquisition and partnership expansion across national and international markets.
- Team Transformation: Build and lead a high-performing, agile marketing team while fostering a culture of experimentation, accountability, and performance.
- Brand & Positioning: Strengthen Kline’s brand presence in the market by refining our positioning, messaging, and value proposition across channels with a large focus on building product awareness of our Advisory capabilities and products.
- Demand Generation: Own and optimize the demand generation engine to drive qualified pipeline growth. Leverage marketing automation, SEO/SEM, content, events, and performance marketing to support customer acquisition and expansion. Build and optimize scalable sales enablement infrastructure including marketing collateral, training programs, competitive intelligence, and sales tools. Design and implement processes that support the complete customer acquisition lifecycle from initial engagement through contract execution.
- Cross-Functional Collaboration: Partner closely with Sales and Product teams to align market strategies with business capabilities and customer needs. Oversee CRM optimization and analytics infrastructure to deliver actionable KPI insights, trend analysis, and accurate forecasting. Implement marketing tech stacks that provide visibility into ROI and customer behavior. Use analytics to drive continuous improvement and personalization.
- Customer Marketing & Retention: Partner closely with sales and customer success to drive engagement, upsell, and retention. Develop lifecycle marketing programs that align with the customer journey.
- AI and Innovation-Forward: Champion the integration of AI into the marketing stack, ensuring the team leverages emerging technologies for content creation, campaign optimization, personalization, and customer insights.
What We’re Looking For:
- 12+ years of product marketing experience, ideally in the B2B space.
- Proven success in building a team of product marketers.
- Curious, analytical, and customer-obsessed, with a desire to make a tangible business impact.
Global Marketing Director in Cardiff employer: Kline + Company
Kline + Company is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, all while celebrating our rich history in the market intelligence sector. Located in a vibrant area, our team enjoys a culture of experimentation and accountability, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kline + Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kline + Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kline + Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kline + Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Director in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kline + Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kline + Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kline + Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kline + Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kline + Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kline + Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
