At a Glance
- Tasks: Drive customer success by developing proactive deliverability strategies and providing expert guidance.
- Company: Join Klaviyo, a dynamic tech company that values diverse perspectives and empowers creators.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on long-term relationships and strategic insights.
- Why this job: Make a real impact on customer success while working with innovative marketing technologies.
- Qualifications: 5+ years in email deliverability and strong communication skills are essential.
The predicted salary is between 50000 - 70000 £ per year.
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.
Deliverability Strategists at Klaviyo are critical to the success of our Professional and Enterprise package customers, ensuring a high-quality sending experience through expert guidance, strategic execution, and deep deliverability and product knowledge while contributing to Professional Services operational excellence. Strategists drive customer adoption of best practices through professional communication, timely execution, and strategic insight. This role requires a positive, proactive attitude, the ability to lead with solutions rather than concerns, and the presence to engage executive-level stakeholders with confidence.
Deliverability Strategists work directly with Klaviyo customers to understand marketing goals and messaging strategies, build strategic roadmaps, and support both customer and internal teams in achieving business outcomes. Strategists collaborate cross-functionally to ensure customers receive consistent value and strategic support, with a focus on retention and measurable success across their book of business.
Duties and Responsibilities- Manage an assigned book of business with professionalism and accountability
- Develop proactive, preventative deliverability strategies based on current industry trends
- Conduct deliverability audits and performance reviews, linking findings to business impact with clear, actionable recommendations
- Support customers in resolving issues such as blocklisting, spam traps, or inboxing challenges, framing solutions in business terms
- Monitor delivery metrics, create data-driven plans, and communicate results in a structured, impact-focused format
- Quantify improvements in deliverability performance, inbox placement, and engagement metrics through consistent analysis and reporting
- Handle technical objections with clarity, connecting technical solutions to customer business goals
- Collaborate across teams to drive adoption of best practices in segmentation, personalization, and responsive messaging strategies
- Deliver a high standard of customer experience through consistent, clear, and solution-oriented communication
- Cultivate long-term relationships across the book of business, aligning with shared strategic goals and executive-level stakeholders
- Demonstrate adaptability and collaboration, contributing to team knowledge through documentation of best practices and lessons learned
- Maintain a professional demeanor and executive presence in customer interactions, presentations, and internal discussions
- Participate in service delivery that supports Customer Success renewal processes
- Track project scope and timeline adherence, communicating risks proactively to management
- Learn budget management fundamentals and participate in budget tracking activities
- Support case study development by documenting customer success stories and measurable outcomes
- Proven ability to demonstrate how improved deliverability strategies impact opens, clicks, and revenue
- Excellent communication skills with the ability to present confidently to a range of stakeholders, including executive-level contacts
- Solution-oriented mindset: ability to lead with recommendations and maintain a positive, proactive attitude in challenging situations
- Strong relationship management and influence skills with the ability to find common ground and guide customers toward best practices
- Basic understanding of project management principles including scope, timeline, and budget awareness
- Customer service orientation with focus on renewal support and long-term relationship building
- Competence in interpreting and reporting on email deliverability data to drive improvements
- Familiarity with email infrastructure components such as DNS, SPF, DKIM, DMARC, and BIMI
- Understanding of bounce types and classification
- Knowledge of global email laws (e.g., CAN-SPAM, GDPR, CASL)
- Occasional travel for team or customer meetings
- Bachelor's degree (preferably in an IT-related field) or equivalent relevant experience
- 5+ years of experience in a data-driven email deliverability role
- Experience managing an enterprise-level book of business, preferably at an ESP serving enterprise-level senders
- Familiarity with third-party email testing tools, such as seedlist and postmaster platforms
- Experience with Klaviyo or comparable marketing automation platforms
- Familiarity with SMS and MMS technologies and regulations
- Experience using third-party deliverability, design, and analytics tools
Deliverability Strategist in London employer: Klaviyo
At Klaviyo, we pride ourselves on fostering a diverse and inclusive work environment where every Klaviyo is empowered to contribute their unique perspectives. As a Deliverability Strategist, you will not only play a pivotal role in enhancing customer success but also benefit from a culture that prioritises professional growth, collaboration, and innovative problem-solving. With a focus on employee development and a commitment to excellence, Klaviyo offers a rewarding workplace where your contributions directly impact the success of our clients and the company as a whole.
StudySmarter Expert Advice🤫
We think this is how you could land Deliverability Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Klaviyo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Klaviyo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Klaviyo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Klaviyo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Deliverability Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Klaviyo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Klaviyo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Klaviyo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Klaviyo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Klaviyo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Klaviyo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
