At a Glance
- Tasks: Drive viral user acquisition and secure B2B partnerships for a revolutionary finance platform.
- Company: Join KittyCard, a next-gen social finance platform transforming group spending.
- Benefits: Equity ownership, direct impact on growth, and a chance to shape the future of finance.
- Other info: Dynamic environment with opportunities for creativity and innovation.
- Why this job: Be a key player in a startup aiming for £75M revenue and 50,000+ active users.
- Qualifications: 3-7 years in growth marketing with a scrappy mindset and sales instincts.
The predicted salary is between 59400 - 72600 £ per year.
KittyCard is the next-generation social finance platform transforming how people manage money together. We eliminate "money drama" with pre-funded shared digital wallets and virtual cards—allowing groups to pay for everything from rent and groceries to holidays and festivals. We are currently scaling to capture a piece of the £780 billion UK consumer payment market.
This is not a traditional role. You will own the full growth engine for an early stage start up to drive viral user acquisition whilst working with the founders on securing high-value B2B partnerships. You will be responsible for winning users, keeping them, and ensuring KittyCard is the default payment method for any group activity across UK based consumers.
What You’ll Do
- Primary Focus: B2C: Viral Content & Social Growth to drive brand awareness, app downloads and active users.
- Content: Execute a high-frequency social strategy to define our category voice.
- Content Creation: Work with internal and external teams and creators to build a library of content to ensure a continuous stream of reels and posts are released.
- Social channels: Define appropriate frequency of post per channel across TikTok and Meta focusing on humorous, relatable "money drama" themes and user case stories, such as holidays, stag dos, nights out, house share etc.
- Utilize Reels, Carousels and other methods to highlight user value and frictionless spending in keeping with our brand tone of voice.
- Acquisition Engine: Manage the launch budget across the social channels, university campus DOOH, student brand ambassadors, and referral incentives. Maniacal focus on driving app downloads and user onboarding ensuring the highest download to active user ratio.
- Community Engagement: Lead authentic conversations in forums (e.g. LinkedIn, Reddit, Facebook, Mumsnet) where shared spending pain points are widely discussed.
- Secondary Focus: B2B: Strategic Sales & Partnerships
- Work with the founders to help build strong B2B partnerships.
- Sector Outreach: Pitch KittyCard to hospitality groups, travel companies, sports teams, festivals and all other appropriate businesses.
- The "Efficiency" Pitch: Sell businesses on driving traffic, higher spend, increased table turnover, higher conversion rates, and the reduction of manual bill-splitting time and associated costs.
- Event Playbook: Execute a repeatable strategy to maximize group spending during peak annual windows (e.g., Summer Holiday bookings, Festival season, and the "Back-to-Uni" rental rush).
Key Performance Indicators (KPIs)
- Social Media & Activation
- Follower Velocity: Target significant double digit monthly growth across our social channels to achieve planned user targets.
- Engagement Quality: Maintain significant engagement rates via high shareability of content.
- Network Effect: Drive an average of 3–5 members per Kitty within a 72-hour window from download to first kitty creation.
- Seasonal & Event Milestones
- High-Traffic Velocity: Achieve transaction volume increases during peak social windows (e.g., sporting events, bank holidays) via venue-specific "Kitty Perks".
- Leisure & Festival Yield: Drive a demonstratable higher average spend per group at partner venues vs. individual card-payers.
- Rent Automation (Sept Back-to-Uni): Ensure +25% of new September users create a recurring "House Share Kitty" for automated rent, bills, groceries etc.
- Partnership & Revenue
- Affiliate Yield: Achieve a 10% click-through rate from "Travel Kittys" to integrated booking partners.
What We’re Looking For
- 3–7+ years in growth marketing with a proven track record (consumer brands, apps, Fintech and/or Startup experience preferred).
- The "Scrappy" Mindset: Proven ability to achieve massive organic reach on limited budgets.
- Sales Instinct: Comfortable pitching ROI and data analytics to senior decision-makers.
- Data-Driven: Obsessed with CAC, activation rates, and LTV.
Why Join KittyCard?
- Equity Ownership: We offer a Share Option Scheme (EMI) to ensure you share in the long-term success of the company.
- Direct Impact: You are the driver of our Year 1 goal of 50,000+ active users.
- High-Upside: Early-stage opportunity in a business targeting £75M revenue by Year 5.
Growth Marketing Manager in London employer: KittyCard
At KittyCard, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture. As a Growth Marketing Manager, you'll have the unique opportunity to shape our brand's voice and drive user engagement in a fast-paced startup environment, all while enjoying benefits like equity ownership and the chance to make a direct impact on our growth trajectory. Join us in transforming the way people manage money together, and be part of a team that values creativity, initiative, and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like KittyCard!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at KittyCard.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like KittyCard.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to KittyCard — a personal touch goes a long way!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at KittyCard. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at KittyCard
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
