ABOUT THE ROLE
Job Location: Regent Street (London)
Status: Full Time
Compensation: competitive
POSITION SUMMARY
We are seeking a dynamic and experienced Marketing & Events Manager to lead all local marketing, events, and experiential initiatives across our European and UK footprint. Resting at the intersection of brand strategy, localized storytelling, and operational execution, this role serves as the primary liaison between Kith's HQ and regional operations.In this matrixed leadership position, this role will report directly to the Senior Director, Marketing & Events based in New York City, with dotted-line responsibilities to regional management. This role will also oversee and mentor city-level Community Leads across key regional hubs to drive localized engagement and seeding coordination.The ideal candidate will oversee local vendor and media relationships, direct event planning, manage regional marketing budgets, and partner closely with retail, partnership, and brand teams to deliver unmatched experiences that honor Kith's philosophy of giving the consumer more than what they pay for.
RESPONSIBILITIES
Primary Responsibilities:
- Regional Strategy & Execution: Lead, develop, and execute the regional events calendar across all UK/EU markets, tailoring global marketing initiatives to local cultural nuances.
- HQ & Regional Liaison: Serve as the primary bridge between regional operations and global HQ, ensuring seamless alignment across launch dates, campaign assets, and brand storytelling.
- Kith & Multi-Brand Activations: Execute Kith brand, multi-brand, partner, and retail activations at a regional level from concept through post-launch review.
- Team Management & Seeding: Direct and mentor city-based Community Leads (e.g., London, Paris), directly supporting their seeding coordination, influencer networks, and localized outreach.
- Vendor & Partner Relations: Build and maintain relationships with local vendors, creative partners, event agencies, and regional media outlets.
- Budget Management: Oversee regional marketing and event budgets, driving operational efficiency, cost management, and timely reporting to HQ.
- Cross-Functional Alignment: Collaborate closely with Product, Merchandising, Retail, Digital, and Experiential teams to align go-to-market strategies with physical store moments and regional rollouts.
- Project Oversight: Drive timeline deliverables and manage production workflows for local campaigns using project management platforms.
- Performance & Analytics: Track, analyze, and report on regional campaign performance, event ROI, foot traffic impact, and community engagement metrics to HQ.
- Brand Standards Maintenance: Safeguard Kith's signature tone of voice, visual identity, and brand standards across all regional touchpoints, marketing materials, and live experiences.
Special Projects/Tasks:
- Flagship & High-Profile Launches: Lead project planning and execution for major regional store openings, flagship activations, or Sadelle's/Treats multi-concept initiatives.
- Global Collaborations: Oversee the regional rollout of key global brand partnerships, capsule collections, and multi-brand initiatives.
- Special Experiential Projects: Conceptualize and produce bespoke popup activations, VIP dinners, and cultural moments during key industry events (e.g., Fashion Weeks, major art/cultural fairs).
REQUIREMENTS
Experience: 5+ years of progressive experience in event production, marketing project management, or brand marketing-ideally within premium/luxury fashion, streetwear, or retail lifestyle brands.
Proven experience managing local teams or city leads across multi-market/international regions (UK & EU).
Track record of executing high-end events, experiential activations, and cross-functional brand launches.
Strong background in managing complex project timelines, production schedules, and regional budgets.
Skills:
- Technical Proficiency: Hands-on experience with project management platforms (i.e. Notion), Figma, Google Workspace, Microsoft Suite, Slack, and Dropbox.
- Event & Experiential Production: Strong understanding of end-to-end event logistics, local vendor SOWs, spatial activations, and post-production asset management.
- Communication & Stakeholder Management: Exceptional written and verbal communication skills with a proven ability to lead matrixed reporting structures and manage international stakeholder feedback.
WHO YOU ARE
Professional Characteristics:
- Adept Problem-Solver: Proactive, calm under pressure, and highly strategic when navigating complex logistics or sudden changes in dynamic environments.
- Cross-Functional Collaborator: Adept at fostering a culture of accountability, managing both people and processes across diverse functional teams.
- Detail & Operations-Oriented: Highly organized with exceptional rigor regarding timelines, quality control, and budget accuracy.
Personal Characteristics:
- Culturally Attuned: Passionate about fashion, design, lifestyle, and global youth/str
