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- Tasks: Drive partner marketing strategies and create impactful campaigns across EMEA.
- Company: Join a leading cybersecurity firm with a focus on innovation and collaboration.
- Benefits: Comprehensive health coverage, pension contributions, mental health support, and stock options.
- Why this job: Be at the forefront of AI-driven marketing and make a real difference in partner success.
- Qualifications: 5+ years in channel marketing, strong AI skills, and project management experience.
- Other info: Dynamic role with opportunities for growth and cross-cultural collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Channel Strategic Marketing Manager – Job Description
We’re looking for a Channel Strategic Marketing Manager to help grow our partner‑led presence across EMEA. You’ll balance strategy with hands‑on execution – developing and launching partner GTM plans, and working with local experts to create messaging and materials that truly connect in each market. Your work will help partners build trust, generate demand, and grow a joint pipeline through localized, co‑branded campaigns.
This role calls for strong generative AI skills, someone who naturally uses AI tools to brainstorm ideas, plan campaigns, and create GTM content that stands out.
Job Responsibilities
- Strategic GTM Planning
- Define and iterate a European channel go‑to‑market strategy that balances a centralized vision with country‑specific nuances
- Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co‑invest in demand generation
- Tactical Execution & Partner Enablement
- Develop and manage partner marketing programs: co‑branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities
- Coordinate regional‑to‑global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution
- Regional SME Management
- Organize and manage in‑region subject‑matter expert(s) to create compliance‑centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
- Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand
- Joint Pipeline & Performance Tracking
- Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure
- Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews
- Ad Hoc Field Event Support
- Provide occasional support for field‑led events such as industry trade shows, including localized content development, compliance‑focused messaging, and technical resource coordination
Job Requirements
- 5+ years in channel marketing or partner‑led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS
- Proven track record balancing strategic planning with tactical campaign management
- Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements)
- Experience working with regional teams and external agencies to produce localized, co‑branded assets
- Strong project management skills and comfort with marketing tools
- Strong understanding of leveraging Generative AI systems and tools to support efforts
Skills & Attributes
- AI‑First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions
- Strategic Thinker & Doer: Equally at home defining high‑level plans and rolling up your sleeves to execute webinars or review copy
- Partner‑First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities
- Cross‑Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences
- Analytical & Results‑Oriented: Data‑driven approach to pipeline growth, ROI measurement, and continuous optimization
- Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority
Job Benefits
- Private Medical Insurance (Bupa): Full coverage for you and your dependents, including 24/7 video consultations
- Pension Scheme (Aviva): 3% employer and 4% employee contribution based on OTE
- Bereavement Counselling: 24/7 helpline plus up to four sessions with qualified counsellors
- Probate Helpline: Access to expert legal advice on wills and probate matters
- WeCare Programme: Online GP, mental health, legal and financial support for you and your household
- myStrength App: Personalised mental wellbeing support via mobile app
- Toothfairy Dental App: On‑demand dental consultations (£25 per appointment, employee only)
- Referral bonuses and employee stock options for everyone
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Job Function
- Information Technology
- IT Services and IT Consulting
Location & Compensation
- United Kingdom – $85,000 – $90,000
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Channel Strategic Marketing Manager employer: Kiteworks
Contact Detail:
Kiteworks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Strategic Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who are already working in channel marketing or related fields. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at events or through mutual contacts, be ready to discuss how you've used generative AI tools in your past roles. This will set you apart as someone who's not just strategic but also hands-on.
✨Tip Number 3
Tailor your pitch! When you're chatting with hiring managers or recruiters, make sure to highlight your experience with localized campaigns and your understanding of European regulations. This shows you're not just another candidate; you know what it takes to succeed in their specific market.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It gives us a chance to see your enthusiasm for the role and helps us connect with you better. Plus, you might just get a quicker response!
We think you need these skills to ace Channel Strategic Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Strategic Marketing Manager role. Highlight your experience in channel marketing and any specific achievements that align with our needs, especially in cybersecurity or enterprise SaaS.
Show Off Your AI Skills: Since we’re looking for someone with strong generative AI skills, don’t hold back! Share examples of how you’ve used AI tools in your previous roles to brainstorm ideas or create standout content. This will really help us see your fit for the role.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key points shine through without unnecessary fluff. This will help us understand your qualifications quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Kiteworks
✨Know Your Stuff
Make sure you brush up on your knowledge of channel marketing and partner-led GTM strategies, especially in the context of cybersecurity and enterprise SaaS. Familiarise yourself with European regulatory frameworks like GDPR and NIS2, as these will likely come up during the interview.
✨Show Off Your AI Skills
Since this role requires a strong understanding of generative AI tools, be prepared to discuss how you've used these tools in past campaigns. Bring examples of how you've brainstormed ideas or created standout content using AI, as this will demonstrate your fit for the position.
✨Be a Team Player
Highlight your experience working with regional teams and external agencies. Share specific examples of how you've collaborated to produce co-branded assets or localised campaigns, as this shows you can work effectively across cultures and teams.
✨Prepare for Tactical Questions
Expect questions about balancing strategic planning with tactical execution. Be ready to discuss how you've managed marketing programmes, defined KPIs, and tracked performance in previous roles. This will show that you can not only think strategically but also execute effectively.