Marketing Campaign Manager FTC

My client, based in Nottingham, are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi‑channel marketing campaigns that generate new business opportunities. This is a hands‑on role suited to a marketer who can manage campaigns end‑to‑end—from concept through to execution and performance analysis—with a strong emphasis on testing, learning, and continuous optimisation.

Key Responsibilities

• B2B Lead Generation: Deliver a consistent pipeline of high‑quality leads through targeted, multi‑channel campaigns. This includes identifying new opportunities, refining messaging, and improving conversion rates across the funnel.
• B2C Student Acquisition: Increase student enquiries and trial bookings through effective marketing strategies and ongoing optimisation of the lead generation website.
• Campaign Ownership: Take full accountability for campaign delivery – from planning and creation to execution, optimisation, and reporting – ensuring all activity meets defined objectives.
• Data‑Driven Marketing: Leverage data, segmentation, and performance insights to continually improve campaign effectiveness. Test, analyse, and refine strategies to maximise ROI, reduce cost per lead, and increase conversion rates.
• Content and Brand Development: Produce compelling content that supports lead generation, brand awareness, SEO, and customer nurturing across multiple channels.
• Cross‑Functional Collaboration: Work closely with sales, web development, and the wider marketing team to ensure alignment with broader business goals and a cohesive approach to growth.

Detailed Responsibilities

• Campaign Execution: Plan and deliver multi‑channel campaigns across email, PPC, paid social, SEO, content, and events, ensuring timely delivery and alignment with objectives.
• Content Creation: Develop and oversee the production of marketing materials, including emails, landing pages, blogs, and campaign assets.
• Audience Targeting: Use data to segment audiences, manage contact lists, and deliver highly targeted campaigns that improve engagement and performance.
• Website Optimisation: Collaborate with the internal web developer to enhance website content, optimise landing pages, and improve user journeys and conversion rates.
• Sales Enablement: Support sales initiatives with relevant campaign materials and contribute to account‑based marketing efforts.
• Partner Management: Coordinate with external suppliers to ensure deliverables meet required standards.
• Performance Analysis: Track, analyse, and report on campaign performance, identifying insights and opportunities for improvement.

Required Skills & Experience

• Experience in a similar marketing role, with exposure to multiple channels (e.g. PPC, social media, email, SEO, and content).
• Experience working across both B2B and B2C marketing environments.
• Familiarity with CRM systems and marketing automation platforms.
• Up‑to‑date knowledge of marketing trends, tools, and best practices.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• High attention to detail and a proactive, problem‑solving mindset.
• Confident communicator, comfortable collaborating with cross‑functional teams and stakeholders.
• Analytical, data‑driven approach with the ability to evaluate and optimise campaign performance.