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- Tasks: Drive growth through innovative marketing campaigns for both B2B and B2C markets.
- Company: Dynamic Nottingham-based company with a small, collaborative marketing team.
- Benefits: Gain hands-on experience, develop your skills, and make a real impact.
- Other info: Opportunity to work in a fast-paced environment with excellent career development.
- Why this job: Be at the forefront of marketing strategy and creativity while driving business success.
- Qualifications: Experience in multi-channel marketing and a passion for data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
My client, based in Nottingham, are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi-channel marketing campaigns that generate new business opportunities. This is a hands-on role suited to a marketer who can manage campaigns end-to-end - from concept through to execution and performance analysis - with a strong emphasis on testing, learning, and continuous optimisation.
Key Responsibilities:- B2B Lead Generation: Deliver a consistent pipeline of high-quality leads through targeted, multi-channel campaigns. This includes identifying new opportunities, refining messaging, and improving conversion rates across the funnel.
- B2C Student Acquisition: Increase student enquiries and trial bookings through effective marketing strategies and ongoing optimisation of the lead generation website.
- Campaign Ownership: Take full accountability for campaign delivery - from planning and creation to execution, optimisation, and reporting - ensuring all activity meets defined objectives.
- Data-Driven Marketing: Leverage data, segmentation, and performance insights to continually improve campaign effectiveness. Test, analyse, and refine strategies to maximise ROI, reduce cost per lead, and increase conversion rates.
- Content and Brand Development: Produce compelling content that supports lead generation, brand awareness, SEO, and customer nurturing across multiple channels.
- Cross-Functional Collaboration: Work closely with sales, web development, and the wider marketing team to ensure alignment with broader business goals and a cohesive approach to growth.
Content Creation: Develop and oversee the production of marketing materials, including emails, landing pages, blogs, and campaign assets.
Audience Targeting: Use data to segment audiences, manage contact lists, and deliver highly targeted campaigns that improve engagement and performance.
Website Optimisation: Collaborate with the internal web developer to enhance website content, optimise landing pages, and improve user journeys and conversion rates.
Sales Enablement: Support sales initiatives with relevant campaign materials and contribute to account-based marketing efforts.
Partner Management: Coordinate with external suppliers to ensure deliverables meet required standards.
Performance Analysis: Track, analyse, and report on campaign performance, identifying insights and opportunities for improvement.Required Skills & Experience:
- Experience in a similar marketing role, with exposure to multiple channels (e.g. PPC, social media, email, SEO, and content).
- Experience working across both B2B and B2C marketing environments.
- Familiarity with CRM systems and marketing automation platforms.
- Up-to-date knowledge of marketing trends, tools, and best practices.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- High attention to detail and a proactive, problem-solving mindset.
- Confident communicator, comfortable collaborating with cross-functional teams and stakeholders.
- Analytical, data-driven approach with the ability to evaluate and optimise campaign performance.
Marketing Campaign Manager FTC in Mansfield employer: Kirkland Associates
Contact Detail:
Kirkland Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager FTC in Mansfield
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in a hands-on role like this one.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience in B2B and B2C marketing. We want to see how you’ve driven growth and optimised campaigns in the past!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Campaign Manager FTC in Mansfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Campaign Manager. Highlight your experience in B2B and B2C marketing, and don’t forget to showcase your skills in managing multi-channel campaigns. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of past campaigns you've managed and how they achieved success. We love a good story!
Show Off Your Data Skills: Since this role is all about data-driven marketing, make sure to mention any tools or platforms you’ve used to analyse campaign performance. We’re keen to know how you’ve leveraged data to optimise results in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kirkland Associates
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've managed. Be ready to discuss specific examples that highlight your ability to drive growth in both B2B and B2C markets. This will show your potential employer that you understand the nuances of multi-channel marketing.
✨Data is Your Best Friend
Since this role emphasises data-driven marketing, come prepared with insights from past campaigns. Share how you've used data to refine strategies and improve conversion rates. This demonstrates your analytical skills and your commitment to continuous optimisation.
✨Showcase Your Content Skills
Be ready to talk about your experience in content creation. Bring examples of compelling marketing materials you've developed, such as emails or landing pages. Highlight how these contributed to lead generation and brand awareness, which is crucial for this role.
✨Collaboration is Key
This position requires cross-functional collaboration, so think of examples where you've worked closely with sales or web development teams. Discuss how you ensured alignment with broader business goals and how you handled any challenges that arose during these collaborations.