At a Glance
- Tasks: Create engaging marketing materials and manage SEO for online platforms.
- Company: Join a dynamic team at Kirkland Associates in Derbyshire.
- Benefits: Enjoy a hybrid work model with opportunities for growth.
- Other info: Perfect for adaptable individuals eager to learn and grow.
- Why this job: Make an impact through creative digital marketing and data analysis.
- Qualifications: Experience with email marketing and strong communication skills preferred.
The predicted salary is between 31500 - 38500 £ per year.
Digital Marketing Executive Kirkland Associates Derbyshire, United Kingdom
Job Description
My client are seeking a hardworking and enthusiastic Digital Marketing Executive to join their team on a permanent basis.
Full-time, hybrid.
This is a varied and hands-on role involving the creation and distribution of engaging marketing materials, management of website SEO and online sales platforms, analysis of performance data, and maintenance of customer databases.
- Main Responsibilities
- Create and distribute targeted and engaging email campaigns and product flyers, including writing copy, creating imagery, designing layouts, and ensuring messaging aligns with brand tone and style.
- Collaborate with Commercial Managers to plan and deliver sales and marketing campaigns.
- Follow up with individuals who engage with marketing campaigns to identify potential sales leads for the Commercial Managers.
- Monitor, analyse, and report on the effectiveness and return on investment of digital marketing activities.
- Manage CRM systems, including maintaining contact databases and resolving hard bounce issues.
- Create and publish targeted social media content while engaging appropriately with audience interactions.
- Produce and publish relevant and engaging blog content.
- Coordinate the collection and development of marketing assets.
- Proactively manage and improve SEO performance across all company websites.
- Manage product listings across online marketplaces including e Bay, Amazon, Google Shopping, and other sales channels, monitoring performance and optimising listings where required.
- Analyse and report on website traffic, Google Analytics data, and marketplace performance statistics.
- Set up new customer prospects within the internal CRM system.
- Follow up on pro-forma invoices and overdue orders.
- Resolve customer delivery queries efficiently.
- Respond to and manage customer complaints in a professional manner.
About the Role
This position offers a broad scope of responsibilities, combining back-office sales support with digital marketing and content creation activities.
The successful candidate will need to be adaptable, proactive, and confident working across a range of tasks and customer groups.
The role requires the ability to tailor communication styles and marketing approaches to suit varied audiences and business needs.
- About the Candidate
- Experience using email marketing platforms is desirable; however, the ability and willingness to learn new systems quickly is essential.
- Previous experience creating digital marketing content and/or website content is advantageous.
- Experience managing online marketplaces and e-commerce platforms would be beneficial.
- Excellent attention to detail.
- Strong written communication skills.
- Strong analytical skills, including experience using tools such as Google Analytics.
- A customer-focused mindset with a commitment to delivering excellent service.
- #J-18808-Ljbffr
Digital Marketing Executive employer: Kirkland Associates
Kirkland Associates is an excellent employer for those looking to thrive in a dynamic sales environment. With a strong focus on employee development, we offer comprehensive training and a supportive culture that encourages growth and success. Located in the East Midlands, our team enjoys a balanced work-life schedule and competitive earnings potential, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kirkland Associates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kirkland Associates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kirkland Associates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kirkland Associates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kirkland Associates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kirkland Associates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kirkland Associates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kirkland Associates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kirkland Associates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kirkland Associates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
