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- Tasks: Drive growth through innovative marketing campaigns for B2B and B2C markets.
- Company: Dynamic Nottingham-based company with a small, collaborative marketing team.
- Benefits: Gain hands-on experience in a fast-paced environment with career development opportunities.
- Other info: Join a supportive team and enhance your marketing expertise while working on exciting projects.
- Why this job: Make a real impact by managing end-to-end marketing campaigns and optimising performance.
- Qualifications: Experience in multi-channel marketing and strong analytical skills required.
My client, based in Nottingham, are seeking a Marketing Campaign Manager to join their small marketing team on a FTC for 18 months. You will play a key role in driving growth across both B2B and B2C markets. You will be responsible for planning, developing, and executing multi-channel marketing campaigns that generate new business opportunities. This is a hands-on role suited to a marketer who can manage campaigns end-to-end - from concept through to execution and performance analysis - with a strong emphasis on testing, learning, and continuous optimisation.
Key Responsibilities:
- B2B Lead Generation: Deliver a consistent pipeline of high-quality leads through targeted, multi-channel campaigns. This includes identifying new opportunities, refining messaging, and improving conversion rates across the funnel.
- B2C Student Acquisition: Increase student enquiries and trial bookings through effective marketing strategies and ongoing optimisation of the lead generation website.
- Campaign Ownership: Take full accountability for campaign delivery - from planning and creation to execution, optimisation, and reporting - ensuring all activity meets defined objectives.
- Data-Driven Marketing: Leverage data, segmentation, and performance insights to continually improve campaign effectiveness. Test, analyse, and refine strategies to maximise ROI, reduce cost per lead, and increase conversion rates.
- Content and Brand Development: Produce compelling content that supports lead generation, brand awareness, SEO, and customer nurturing across multiple channels.
- Cross-Functional Collaboration: Work closely with sales, web development, and the wider marketing team to ensure alignment with broader business goals and a cohesive approach to growth.
Campaign Execution: Plan and deliver multi-channel campaigns across email, PPC, paid social, SEO, content, and events, ensuring timely delivery and alignment with objectives.
Content Creation: Develop and oversee the production of marketing materials, including emails, landing pages, blogs, and campaign assets.
Audience Targeting: Use data to segment audiences, manage contact lists, and deliver highly targeted campaigns that improve engagement and performance.
Website Optimisation: Collaborate with the internal web developer to enhance website content, optimise landing pages, and improve user journeys and conversion rates.
Sales Enablement: Support sales initiatives with relevant campaign materials and contribute to account-based marketing efforts.
Partner Management: Coordinate with external suppliers to ensure deliverables meet required standards.
Performance Analysis: Track, analyse, and report on campaign performance, identifying insights and opportunities for improvement.
Required Skills & Experience:
- Experience in a similar marketing role, with exposure to multiple channels (e.g. PPC, social media, email, SEO, and content).
- Experience working across both B2B and B2C marketing environments.
- Familiarity with CRM systems and marketing automation platforms.
- Up-to-date knowledge of marketing trends, tools, and best practices.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- High attention to detail and a proactive, problem-solving mindset.
- Confident communicator, comfortable collaborating with cross-functional teams and stakeholders.
- Analytical, data-driven approach with the ability to evaluate and optimise campaign performance.
Locations
Marketing Campaign Manager FTC in Clifton, Nottingham employer: Kirkland Associates
Contact Detail:
Kirkland Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager FTC in Clifton, Nottingham
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local marketing events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your hands-on experience in B2B and B2C marketing, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign management and data-driven marketing. Be ready to discuss how you've optimised campaigns in the past and what tools you used to analyse performance.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight your relevant experience and show us why you're the perfect fit for the Marketing Campaign Manager role.
We think you need these skills to ace Marketing Campaign Manager FTC in Clifton, Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Campaign Manager role. Highlight your experience in B2B and B2C marketing, and showcase any successful campaigns you've managed from start to finish. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific skills that align with the job description, like your data-driven approach and experience with multi-channel campaigns. Let us know what excites you about this role!
Showcase Your Analytical Skills: Since this role emphasises performance analysis, be sure to include examples of how you've used data to optimise campaigns in the past. We love candidates who can demonstrate their analytical prowess and how it led to improved results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Kirkland Associates
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've managed. Be ready to discuss specific examples that highlight your ability to drive growth in both B2B and B2C markets. This will show your potential employer that you understand the nuances of multi-channel marketing.
✨Data is Your Best Friend
Since this role emphasises data-driven marketing, come prepared with insights from past campaigns. Share how you've used data to refine strategies, improve conversion rates, and maximise ROI. This demonstrates your analytical skills and commitment to continuous optimisation.
✨Showcase Your Content Skills
Be ready to talk about your experience in content creation and brand development. Bring examples of compelling content you've produced that supported lead generation and customer nurturing. This will highlight your creativity and understanding of effective messaging.
✨Collaboration is Key
This role requires cross-functional collaboration, so be prepared to discuss how you've worked with sales, web development, and other teams in the past. Share specific instances where your teamwork led to successful campaign outcomes, showcasing your communication skills and ability to align with broader business goals.