At a Glance
- Tasks: Lead global marketing strategy for cutting-edge automation technologies and connect insights with customer needs.
- Company: Join Dematic, a leader in innovative automation solutions with a collaborative culture.
- Benefits: Enjoy competitive compensation, career development, and global opportunities in a hybrid work environment.
- Other info: Work in a dynamic environment with opportunities for growth and influence in a global role.
- Why this job: Shape the future of automation and make a real impact on customer workflows worldwide.
- Qualifications: Experience in technology marketing and a knack for translating complex tech into clear value propositions.
The predicted salary is between 54000 - 66000 £ per year.
Dematic is looking for a global marketing professional to lead the positioning and go-to-market strategy for our Flexible Automation portfolio.
This is an opportunity to shape how autonomous mobile robots, automated guided vehicles, robotics solutions and related technologies are positioned within customer workflows and Dematic’s wider portfolio.
You will connect customer and market insight with portfolio strategy, translating complex technology into clear commercial value for customers and sales teams around the world.
Reporting to the Global Solutions Senior Marketing Manager, you will own the global marketing strategy, positioning and go-to-market approach for Flexible Automation.
You will work closely with Product Management, Sales, regional and vertical marketing teams, and other Solutions Marketing Managers.
We offer
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
- Learn More Here: https://www. dematic. com/en-us/about/careers/what-we-offer/
Tasks and Qualifications
Key Accountabilities
- Develop a deep understanding of customer needs, operational challenges, buying journeys, purchasing criteria and perceptions of value.
- Identify priority customer segments, applications and emerging opportunities through market analysis, customer research and persona-based insight.
- Own and evolve the global marketing strategy, positioning, messaging architecture and value proposition for Flexible Automation.
- Position technologies within customer-focused solutions, workflows and use cases, rather than presenting them solely as standalone products.
- Translate the capabilities of AMRs, AGVs, robotics and related automation technologies into clear customer benefits and business outcomes.
- Analyse market drivers, trends, market size and competitive activity, then turn these insights into practical portfolio and go-to-market recommendations.
- Develop differentiated messaging based on competitor propositions, capabilities and routes to market.
- Create sales narratives, presentations, use cases, competitive tools, training and customer-facing content that enable sales teams to win.
- Support portfolio initiatives, launches and market activation from initial insight and strategy through to delivery and performance measurement.
- Collaborate with Solutions Marketing colleagues to demonstrate how Flexible Automation integrates with fixed automation and software as part of an end-to-end solution.
- Use customer, commercial and marketing data to assess effectiveness, refine strategy and demonstrate business impact.
Essential experience and capabilities
- Significant technology solutions or portfolio marketing experience gained in a complex technical environment.
- Experience owning a product, solution or portfolio marketing strategy from customer insight and positioning through to go-to-market execution and performance measurement.
- A strong record of translating complex technologies and capabilities into compelling value propositions, business outcomes and differentiated market messages.
- Experience developing and delivering global or multi-market go-to-market strategies, including launches, portfolio initiatives or growth programmes.
- Strong customer and market insight capabilities, including segmentation, customer needs, buying groups, buying journeys, market trends and competitive analysis.
- Experience creating practical sales-enablement materials and customer-facing content.
- The ability to influence and build effective relationships across Sales, Product Management, Technology, Marketing and regional teams in a global matrix organisation.
- A balance of strategic thinking and hands-on delivery, with the ability to establish direction and personally produce high-priority messaging, briefs, content and sales tools.
- Experience using commercial, customer or marketing data to evaluate performance and improve strategy.
Preferred experience
- Experience in warehouse automation or intralogistics would be particularly valuable, especially exposure to autonomous mobile robots, automated guided vehicles, robotics, material handling or software-enabled automation.
- We would also welcome applicants from the robotics or industrial automation sectors who offer strong international technology marketing experience and can quickly turn technical concepts into commercial customer value.
- Marketing a portfolio of complementary technologies or solutions rather than a single product.
- Developing propositions for different industries, vertical markets or customer workflows.
- Positioning integrated solutions that combine hardware, automation and software.
- Working across multiple markets, regions and stakeholder groups in a global organisation.
Education and professional background
- A bachelor’s degree or equivalent professional experience in Marketing, Business, Supply Chain, Technology or a related discipline is expected.
A relevant postgraduate, professional marketing or business qualification would be advantageous but is not essential.
- Detailed technical expertise in automation is beneficial, but your ability to understand complex technologies quickly and communicate their customer and commercial value is more important.
Why join us?
This is a visible global role with the opportunity to influence the commercial direction of a strategically important automation portfolio.
You will work at the intersection of customer insight, technology, product strategy and sales, helping colleagues and customers understand where flexible technologies can create the greatest operational value.
The role is based at our UK Head Office in Adderbury, Oxfordshire and operates on a hybrid basis during core office hours.
Infrequent business travel will be required for relevant events and stakeholder meetings.
If you are an international marketing professional who enjoys turning sophisticated technology into clear, differentiated and commercially effective propositions, we would be pleased to hear from you.
Dematic is proud to provide equal employment opportunities to all employees and applicants.
Dematic prohibits discrimination and harassment of any type without regard to race, religion or belief, age, sex, national or ethnic origin, disability status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Solutions Marketing Manager - Automation in Banbury employer: KION
STILL Materials Handling Ltd is an exceptional employer, offering a supportive work culture that prioritises employee growth and development. With competitive salaries, comprehensive training programmes, and a strong local support network in Coventry, we empower our Field Service Engineers to excel in their roles while enjoying a healthy work-life balance. Join us for a rewarding career where your skills are valued and your contributions make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Solutions Marketing Manager - Automation in Banbury
✨Show Your Creative Side
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✨Engage in Marketing Communities
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We think you need these skills to ace Solutions Marketing Manager - Automation in Banbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KION. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KION:Show us that you’ve done your homework! In your application, briefly mention what you admire about KION’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KION
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KION will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At KION, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
