At a Glance
- Tasks: Lead global marketing strategy for cutting-edge Flexible Automation technologies.
- Company: Join Dematic, a leader in automation solutions with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for career growth.
- Other info: Work in a dynamic environment with global exposure and innovative projects.
- Why this job: Shape the future of automation and make a real impact on customer workflows.
- Qualifications: Experience in technology marketing and strong analytical skills required.
The predicted salary is between 56250 - 68750 £ per year.
Dematic is looking for a global marketing professional to lead the positioning and go-to-market strategy for our Flexible Automation portfolio.
This is an opportunity to shape how autonomous mobile robots, automated guided vehicles, robotics solutions and related technologies are positioned within customer workflows and Dematic's wider portfolio.
You will connect customer and market insight with portfolio strategy, translating complex technology into clear commercial value for customers and sales teams around the world.
Reporting to the Global Solutions Senior Marketing Manager, you will own the global marketing strategy, positioning and go-to-market approach for Flexible Automation.
You will work closely with Product Management, Sales, regional and vertical marketing teams, and other Solutions Marketing Managers.,
- Develop a deep understanding of customer needs, operational challenges, buying journeys, purchasing criteria and perceptions of value.
- Identify priority customer segments, applications and emerging opportunities through market analysis, customer research and persona-based insight.
- Own and evolve the global marketing strategy, positioning, messaging architecture and value proposition for Flexible Automation.
- Position technologies within customer-focused solutions, workflows and use cases, rather than presenting them solely as standalone products.
- Translate the capabilities of AMRs, AGVs, robotics and related automation technologies into clear customer benefits and business outcomes.
- Analyse market drivers, trends, market size and competitive activity, then turn these insights into practical portfolio and go-to-market recommendations.
- Develop differentiated messaging based on competitor propositions, capabilities and routes to market.
- Create sales narratives, presentations, use cases, competitive tools, training and customer-facing content that enable sales teams to win.
- Support portfolio initiatives, launches and market activation from initial insight and strategy through to delivery and performance measurement.
- Collaborate with Solutions Marketing colleagues to demonstrate how Flexible Automation integrates with fixed automation and software as part of an end-to-end solution.
- Use customer, commercial and marketing data to assess effectiveness, refine strategy and demonstrate business impact.
This is a visible global role with the opportunity to influence the commercial direction of a strategically important automation portfolio.
You will work at the intersection of customer insight, technology, product strategy and sales, helping colleagues and customers understand where flexible technologies can create the greatest operational value.
The role is based at our UK Head Office in Adderbury, Oxfordshire and operates on a hybrid basis during core office hours.
Infrequent business travel will be required for relevant events and stakeholder meetings.
If you are an international marketing professional who enjoys turning sophisticated technology into clear, differentiated and commercially effective propositions, we would be pleased to hear from you.
- Significant technology solutions or portfolio marketing experience gained in a complex technical environment.
- Experience owning a product, solution or portfolio marketing strategy from customer insight and positioning through to go-to-market execution and performance measurement.
- A strong record of translating complex technologies and capabilities into compelling value propositions, business outcomes and differentiated market messages.
- Experience developing and delivering global or multi-market go-to-market strategies, including launches, portfolio initiatives or growth programmes.
- Strong customer and market insight capabilities, including segmentation, customer needs, buying groups, buying journeys, market trends and competitive analysis.
- Experience creating practical sales-enablement materials and customer-facing content.
- The ability to influence and build effective relationships across Sales, Product Management, Technology, Marketing and regional teams in a global matrix organisation.
- A balance of strategic thinking and hands-on delivery, with the ability to establish direction and personally produce high-priority messaging, briefs, content and sales tools.
- Experience using commercial, customer or marketing data to evaluate performance and improve strategy.
Preferred experience
- Experience in warehouse automation or intralogistics would be particularly valuable, especially exposure to autonomous mobile robots, automated guided vehicles, robotics, material handling or software-enabled automation.
- We would also welcome applicants from the robotics or industrial automation sectors who offer strong international technology marketing experience and can quickly turn technical concepts into commercial customer value.
- Marketing a portfolio of complementary technologies or solutions rather than a single product.
- Developing propositions for different industries, vertical markets or customer workflows.
- Positioning integrated solutions that combine hardware, automation and software.
- Working across multiple markets, regions and stakeholder groups in a global organisation.
Education and professional background
- A bachelor's degree or equivalent professional experience in Marketing, Business, Supply Chain, Technology or a related discipline is expected.
A relevant postgraduate, professional marketing or business qualification would be advantageous but is not essential.
- Detailed technical expertise in automation is beneficial, but your ability to understand complex technologies quickly and communicate their customer and commercial value is more important.
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
- Learn More Here: https://www. dematic. com/en-us/about/careers/what-we-offer
Solutions Marketing Manager - Automation employer: Kion Group AG
At Dematic, part of KION Group AG, we pride ourselves on fostering a dynamic work culture that prioritises innovation and collaboration. As an EMEA OT Cybersecurity Compliance Lead, you will not only contribute to critical projects but also benefit from extensive professional development opportunities in a supportive environment that values your expertise. Our commitment to employee growth, coupled with our global reach, makes us an exceptional employer for those seeking meaningful and rewarding careers in cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Solutions Marketing Manager - Automation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kion Group AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kion Group AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kion Group AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kion Group AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Solutions Marketing Manager - Automation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kion Group AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kion Group AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kion Group AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kion Group AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kion Group AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kion Group AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
