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- Tasks: Create and optimise engaging content across various platforms to connect with global audiences.
- Company: Join Dematic, a leader in automated solutions for the supply chain industry, shaping the future of commerce.
- Benefits: Enjoy a full-time role with opportunities for remote work and collaboration with diverse teams.
- Why this job: Be part of a dynamic team that values creativity, innovation, and making an impact in the industry.
- Qualifications: Bachelor’s degree and 5-8 years of experience in content marketing, especially in global markets.
- Other info: Work with industry experts and stay updated on supply chain trends to enhance your content.
The predicted salary is between 28800 - 42000 £ per year.
The Content Marketing Manager will support the execution of the Global Brand Content strategy to engage global audiences through all stages of the buying journey. You will need a consistent track record in crafting stories, and managing diverse content formats, including email marketing, social media, thought leadership, and digital campaigns. Prior experience in the supply chain or ecommerce industry is helpful.
Tasks and Qualifications:
- Content Creation: Work with the Content Marketing Lead and team to write, edit, and optimize compelling long-form content such as articles, white papers, eBooks, and case studies. Create engaging and on-brand content for thought leadership, social media platforms, email campaigns, blogs, and digital marketing initiatives.
- Collaboration: Work closely with cross-functional teams, including solution marketing, digital marketing, communications, creative, and vertical markets teams to align content with brand messaging and business goals. Partner with external agencies and freelancers when needed, to scale content production.
- Digital Marketing Integration: Collaborate with digital marketing teams to ensure content is optimized for SEO and integrated into broader campaigns. Leverage analytics tools to measure content performance and make data-driven decisions for optimization.
- Industry Expertise: Stay updated on trends and developments in the supply chain industry to produce relevant and authoritative content. Build relationships with industry thought leaders and subject-matter experts to enrich content quality and authenticity.
Skills Required:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5-8 years of professional experience, with 3-5 years in content marketing, including a focus on global markets.
- Outstanding writing and editing skills with a portfolio showcasing long-form content like blogs, case studies, eBooks, and white papers.
- Proficiency in managing content across various channels such as social media, email marketing, and digital platforms.
- Experience of content management systems (CMS), standard methodologies for SEO, and analytics tools.
- Experience in the supply chain industry or ecommerce related sectors preferred.
- Innovative problem-solver who pays close attention to detail and is dedicated to delivering outstanding results.
Global Brand Content Marketing Manager (m/f/d) employer: Kion Group AG
Contact Detail:
Kion Group AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Content Marketing Manager (m/f/d)
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing, especially within the supply chain and eCommerce sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Network with professionals in the field by attending industry events or joining relevant online communities. Building relationships with thought leaders can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your expertise by creating a personal blog or portfolio that highlights your best long-form content. This will give you a platform to demonstrate your writing skills and understanding of effective content strategies.
✨Tip Number 4
Prepare for the interview by developing a few case studies or examples of successful content campaigns you've managed. Be ready to discuss how you measured their success and what you learned from those experiences.
We think you need these skills to ace Global Brand Content Marketing Manager (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially in global markets. Include specific examples of long-form content you've created, such as articles or eBooks, to showcase your writing skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and the supply chain industry. Mention how your background aligns with the role and provide examples of successful campaigns you've managed.
Showcase Your Portfolio: Include a link to your portfolio that features a variety of content formats. Highlight pieces that demonstrate your ability to engage audiences and your understanding of SEO and digital marketing strategies.
Research the Company: Familiarise yourself with Dematic's brand and recent projects. Understanding their content strategy will help you tailor your application and show how you can contribute to their goals.
How to prepare for a job interview at Kion Group AG
✨Showcase Your Content Portfolio
Make sure to bring a well-organised portfolio that highlights your best long-form content, such as articles, eBooks, and case studies. This will demonstrate your writing and editing skills, which are crucial for the role.
✨Understand the Supply Chain Industry
Familiarise yourself with current trends and challenges in the supply chain and ecommerce sectors. Being able to discuss these topics intelligently will show your industry expertise and help you connect with the interviewers.
✨Prepare for Collaboration Questions
Since the role involves working closely with cross-functional teams, be ready to discuss your experience in collaboration. Think of specific examples where you successfully partnered with others to achieve a common goal.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used analytics tools to measure content performance in the past. Highlight any instances where data influenced your content strategy or led to improved results.
