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- Tasks: Lead product marketing strategies and create compelling narratives for Kinsta's offerings.
- Company: Kinsta is a top-tier managed WordPress hosting provider powered by Google Cloud Platform.
- Benefits: Enjoy remote work, flexible PTO, paid parental leave, and a professional development budget.
- Why this job: Join a dynamic team that values innovation, collaboration, and personal growth in a remote-first environment.
- Qualifications: 4-6 years in product marketing, strong storytelling skills, and experience with B2B SaaS preferred.
- Other info: Kinsta promotes a culture of honesty, continuous learning, and encourages contributions from all team members.
The predicted salary is between 28800 - 42000 £ per year.
Kinsta is a premium managed WordPress hosting provider designed for all types of businesses, small or large. We\’re the first to be exclusively powered by Google Cloud Platform while utilizing an isolated container system. We believe that constant availability and an outstanding user experience are a must. That’s why we always utilize the latest software and most advanced technology to power our infrastructure.
Location Remote Commitment Full-time Remote
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We\’re motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That\’s because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly – our leaders don\’t hold our hands, but they\’re in our corner whenever we ask for help – and our environment is flexible and remote-first.
We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value. As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products. You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.
What You\’ll Do:
- Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
- Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities.
- Own go-to-market (GTM) strategy and execution for new features and product launches.
- Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
- Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers).
- Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
- Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging.
- Enable internal teams with training, messaging briefs and regular updates on product/market insights.
What You\’ll Bring to the role:
- Bachelor’s degree in business, marketing or related field, MBA preferred
- 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
- Strong strategic thinking and storytelling skills.
- Experience launching products or features with measurable business impact.
- Proven ability to translate complex technology into compelling, customer-facing narratives.
- Excellent collaboration and communication skills across cross-functional teams.
- Comfortable working in a fast-paced, growth-stage environment.
- Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).
Bonus points if you have:
- Experience with PLG (product-led growth) or developer-focused SaaS.
- A background in hosting technology or experience marketing to development personas.
- Pragmatic Marketing certified.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta\’s Privacy Policy , including the transfer of your data to the United States.
Kinsta\’s motivated team is scattered across the globe
The flexibility to work from anywhere fuels motivation and work-life balance, allowing team members to tailor their environments for peak productivity and satisfaction. Being a remote first company also allows us to draw on a pool of international talent, ensuring our quest for superior hosting services is propelled by contributions from only the most exceptional individuals.
Life at Kinsta
Kinsta is a fun and welcoming place where our team members connect to each other around the things they love: travel, learning new languages, reading, family, pets, and more. Kinsta is also a place where quality work gets done.
We expect everyone to be honest and forthright with their ideas and contributions. Day-to-day, we challenge each other to constantly raise the bar, encourage unconventional thinking to achieve innovative breakthroughs, and are passionately committed to surpassing our goals.
We\’re looking for people who can take the initiative and contribute ideas anywhere in the company. We promote continuous learning in a flexible work environment.
What we offer
- Remote working environment
- Paid vacations
- Flexible PTO so that you can rest and recharge
- Training budget to support you in your career development
How we review and select newcomers
You apply for one of our open positions
We might ask you to complete a short assessment (a video or a test)
We invite you to an initial HR call, so that we can get to know each other
We invite you to one or two rounds of more in-depth, technical interviews with the hiring manager and the team
If you\’ve successfully passed all interview rounds, you’ll receive an offer from us
Once you\’ve accepted our offer, you\’ll have to pass a background check
Welcome on board!
Other job openings
Head of Content Marketing
As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You\’ll collaborate closely …
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Product Marketing Manager employer: Kinsta Ltd.
Contact Detail:
Kinsta Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Kinsta's products and services. Understanding their unique selling points and how they differentiate themselves in the market will help you articulate your insights during interviews.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of how you've successfully translated complex technical features into compelling narratives in your previous roles. This will demonstrate your fit for the Product Marketing Manager position.
✨Tip Number 3
Network with current or former Kinsta employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Prepare to discuss your experience with go-to-market strategies and product launches. Be ready to share specific metrics that highlight your impact, as this role requires a results-driven mindset.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Manager position at Kinsta. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, especially in a B2B SaaS environment. Emphasise your strategic thinking, storytelling abilities, and any measurable impacts from previous product launches.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your passion for Kinsta's mission. Use specific examples to demonstrate how you can contribute to their go-to-market strategy and product positioning.
Showcase Your Knowledge: In your application, mention any familiarity with tools like HubSpot, Salesforce, or Google Analytics. If you have experience with product-led growth or marketing to development personas, be sure to highlight this as it aligns well with Kinsta's needs.
How to prepare for a job interview at Kinsta Ltd.
✨Understand Kinsta's Unique Selling Points
Before your interview, make sure you know what sets Kinsta apart from other managed WordPress hosting providers. Familiarise yourself with their use of Google Cloud Platform and isolated container systems, as well as their commitment to user experience and customer satisfaction.
✨Prepare Your Product Marketing Examples
Be ready to discuss specific examples from your past experience where you've successfully launched products or features. Highlight measurable business impacts and how you translated complex technology into compelling narratives that resonate with customers.
✨Showcase Your Collaboration Skills
Kinsta values teamwork across various departments. Prepare to share instances where you've collaborated with product, sales, or customer success teams to create effective marketing materials or strategies. Emphasise your communication skills and ability to work in a cross-functional environment.
✨Demonstrate Strategic Thinking
As a Product Marketing Manager, strategic thinking is crucial. Be prepared to discuss how you define ideal customer profiles and buyer personas, and how you use market trends and customer insights to inform your go-to-market strategies. Show that you can think critically about positioning and messaging.
