Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead Kinship's marketing strategy, shaping our brand and messaging across various platforms.
- Company: Join Kinship, a forward-thinking company revolutionising the AEC industry with innovative tools.
- Benefits: Competitive salary, vibrant office in London, and a supportive team culture.
- Other info: Work-life balance is a priority in our no-nonsense team environment.
- Why this job: Make a real impact by defining a brand in a growing industry and enjoy true ownership.
- Qualifications: 5+ years in B2B or SaaS marketing with strong writing and strategic skills.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Shape how an entire industry understands Kinship. We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos. People across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in. We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand.
This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space. If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here.
In this role, you will:
- Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email.
- Turn product features and releases into clear, compelling narratives that people actually understand.
- Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling).
- Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate.
- Decide what gets published, when, and why—balancing long‑term brand building with short‑term impact.
You’ll spend your time on things like:
- Keeping the website up to date as a living product asset—not a static brochure.
- Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters).
- Leading pain‑point‑focused content campaigns based on real Revit and workflow frustrations.
- Working closely with the team to turn deep technical knowledge into strong, readable content.
- Supporting high‑quality video content that shows Kinship in action.
- Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility.
We think your background probably includes:
- Several years (ideally 5+) working in B2B, SaaS, or technical product marketing.
- Experience being the most senior marketer in a small or growing team.
- Strong writing and editing instincts—you know when something is clear and compelling.
- Comfort owning strategy and execution, without layers of process.
- Experience working closely with product and sales/CS teams.
You’re probably someone who:
- Enjoys figuring things out when there isn’t a clear answer yet.
- Cares about tone, structure, and clarity—not just volume or reach.
- Is allergic to generic LinkedIn marketing and buzzwords.
- Likes building things properly, even if it takes a little longer.
- Wants real ownership and influence, not just a title.
What we offer:
- Competitive salary (based on experience and location).
- A beautiful, plant‑filled office in central London (by Southwark tube station) and good coffee (obviously).
- A no‑BS team of people who love building great software together.
- The chance to shape a brand—and a category—while it’s still being defined.
- A company that insists on work‑life balance.
Marketing Lead employer: Kinship
Contact Detail:
Kinship Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Get to know Kinship inside out! Familiarise yourself with our tools and how they help architects and engineers. This will not only boost your confidence but also help you craft compelling narratives that resonate with our audience.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Engaging with professionals in the AEC space can open doors and give you insights into what’s trending, which is super useful for shaping our brand voice.
✨Tip Number 3
Show off your writing chops! Create a portfolio of your best marketing content—think blog posts, social media campaigns, or newsletters. This will demonstrate your ability to turn complex ideas into clear, engaging narratives that align with Kinship’s brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Kinship team and shaping our marketing strategy.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for marketing, so don’t be afraid to show us what makes you unique!
Tailor Your Content: Make sure to customise your application to reflect how your skills and experiences align with the Marketing Lead role. Highlight specific examples that demonstrate your ability to shape brand messaging and drive content strategy.
Showcase Your Writing Skills: Since strong writing is key for this role, include samples of your best work. Whether it’s blog posts, marketing copy, or social media content, we want to see how you can craft clear and compelling narratives.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kinship
✨Know Kinship Inside Out
Before your interview, dive deep into Kinship's platform and understand its features. Familiarise yourself with their messaging and brand voice. This will not only help you answer questions confidently but also show that you're genuinely interested in the company.
✨Craft Your Marketing Narrative
Prepare to discuss how you would turn product features into compelling narratives. Think of examples from your past experience where you've successfully communicated complex ideas clearly. This aligns perfectly with what Kinship is looking for in a Marketing Lead.
✨Showcase Your Content Strategy Skills
Be ready to talk about your approach to content creation and lead generation. Share specific strategies you've implemented in previous roles, especially those that drove engagement without relying on cold calling. This will demonstrate your fit for the role.
✨Emphasise Ownership and Collaboration
Kinship values ownership and teamwork, so highlight instances where you've taken charge of projects from start to finish. Discuss how you've collaborated with product and sales teams to create impactful marketing strategies, showcasing your ability to work cross-functionally.