At a Glance
- Tasks: Lead Kinship's marketing strategy, shaping our brand and messaging across various platforms.
- Company: Join Kinship, a forward-thinking company transforming the AEC industry with innovative tools.
- Benefits: Competitive salary, vibrant office in London, and a focus on work-life balance.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by defining a brand in a growing industry and owning your projects.
- Qualifications: 5+ years in B2B or SaaS marketing, strong writing skills, and strategic execution experience.
The predicted salary is between 36000 - 60000 £ per year.
Shape how an entire industry understands Kinship. We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos. People across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in. We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand.
This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space. If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here.
In this role, you will:
- Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email.
- Turn product features and releases into clear, compelling narratives that people actually understand.
- Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling).
- Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate.
- Decide what gets published, when, and why—balancing long‑term brand building with short‑term impact.
You’ll spend your time on things like:
- Keeping the website up to date as a living product asset—not a static brochure.
- Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters).
- Leading pain‑point‑focused content campaigns based on real Revit and workflow frustrations.
- Working closely with the team to turn deep technical knowledge into strong, readable content.
- Supporting high‑quality video content that shows Kinship in action.
- Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility.
We think your background probably includes:
- Several years (ideally 5+) working in B2B, SaaS, or technical product marketing.
- Experience being the most senior marketer in a small or growing team.
- Strong writing and editing instincts—you know when something is clear and compelling.
- Comfort owning strategy and execution, without layers of process.
- Experience working closely with product and sales/CS teams.
You’re probably someone who:
- Enjoys figuring things out when there isn’t a clear answer yet.
- Cares about tone, structure, and clarity—not just volume or reach.
- Is allergic to generic LinkedIn marketing and buzzwords.
- Likes building things properly, even if it takes a little longer.
- Wants real ownership and influence, not just a title.
What we offer:
- Competitive salary (based on experience and location).
- A beautiful, plant‑filled office in central London (by Southwark tube station) and good coffee (obviously).
- A no‑BS team of people who love building great software together.
- The chance to shape a brand—and a category—while it’s still being defined.
- A company that insists on work‑life balance.
Marketing Lead in London employer: Kinship
Kinship offers an exceptional opportunity for recent graduates to kickstart their careers in a dynamic tech environment in London. With a strong emphasis on employee growth, you will receive hands-on experience across various functions including finance, HR, and marketing, all while working closely with our CEO. Our collaborative work culture fosters curiosity and innovation, making it an ideal place for those eager to learn and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kinship and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kinship are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kinship on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kinship. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kinship. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kinship:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kinship’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kinship
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kinship will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kinship, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
